Web 2.0 Social Behavior of Internet Users Robert Kittinger

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• Publié par: alurenum
• Nombre de lectures: 66
• Langue: Français

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Web 2.0 Social Behavior of Internet Users Robert Kittinger

Social Behavior of Internet Users

Abstract

Kittinger - 2 -

As the internet has shifted from a Web 1.0 approach to a post bust, Web 2.0 collaborative

approach, new opportunities have greatly accelerated the rate to which real world social

behaviors and nuances have been translated into a digital or virtual medium. Some

catalyst technologies facilitating this process include: social networking sites (SNS) such

as MySpace and Facebook, blogs, photo sharing communities, companies utilizing Long

Tail marketing logic, messaging services such as AOL Instant Messenger, and even

dating services such as eHarmony and HotorNot.com. The individuals generating the

content for Web 2.0 sites, experience three phases: the motivation phase, the analysis and

choice phase, and lastly, the production phase. During this key production phase, time

allows for unique stimuli to impact the individual, allowing for a "use evolution" of their

content to take place. The importance for understanding this phase paradigm, comes in

allowing for better control over the current shift in web use.

"[The Internet] is the most participatory form of mass speech yet developed."

-Justice Stewart Dalzell