Important Points To Consider When Creating A Logo Design and Corporate Identity

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• Publié par: seorumer
• Publié le: 04 octobre 2015
• Nombre de lectures: 1
• Langue: English

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Important Points To Consider When Creating A Logo Design & Corporate Identity

Ensuring your have an excellent logo design is the first step many businesses take. But do you know how to create acorporate logo design that truly reflects your brand identity?

When the designer is creating the logo, it will need to have the appropriate visual imagery which includes the following;

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Color Scheme Words Used to Express Your Brand Font Type that Best Reflects Your Company

Basically, you want the colors used in the logo to make sense for what your company does as well as the font for the lettering. The words will need to be short and to the point which is very important. Basically, you’ll need to express either what your company does or how you will help your customers. These are the brand elements for your logo design and one that is often accompanied by an image which may sum up many of the words that would otherwise be used.

Specific Logo Design Ideas

It may seem that designing a logo is a complicated process. However, the truth is that most logos are not complicated at all, they just take time to come together into a singular design. When it comes to the logos that inform customers of who you are and reflect your branding image, it helps to use some traditional formulas in logo design to shape what your company needs.

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Abstract: Recognizable, but not representative of any one thing Letterform: Logos that use but a single letter Pictorial: Illustrated symbols of things that are recognizable Wordmarks: Generally the name of your company using a single word, pattern or design

You will probably recognize many logos that use one of the four common formulas. In fact, such logos have been in use for many decades and still

continue to be the foundation for combining effective brand marketing with visual imagery. The right mixture of color, lettering design and use of imagery may create a logo that your company uses for a very long time to come.

Of course, there are some nontraditional logo formulas that work very well, especially those that incorporate messaging inside of the logo. Basically, this is where a logo performs doubleduty by having a standard image that people can easily recognize, but hidden inside is another image that will help make a strong impact.

A good example is the logo for Amazon that features an arrow curved underneath the lettering that starts from “A” and points to the letter “Z” in the word “Amazon”. This arrow actually does two things by creating the illusion of a smile which delivers a sense of warmth and friendship, but also it conveys that Amazon has everything from “A to Z” which is a very clever design.

Conclusion

Not all logo designs are the same and some will change over time to keep pace with new generations and the changes to your customer base. However, many classic logo designs have actually changed little over the years for the very good reason that they are timeless and have appeal that stretches to all ages.

In the end, your corporate identity will be defined in large part by the type of logo that you choose for your business. This means that you will need to hire a logo designer that you can work with closely to ensure that the most effective ideas are incorporated. It pays to spend more time, money and effort at this stage because in the end you’ll have a superiorSingapore logo designthat will last for many years to come.