Literated Market Research: Global Wine Production Is Shifting Its Power Center

Description

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Informations

• Publié par: seorumer
• Publié le: 12 septembre 2015
• Nombre de lectures: 1
• Langue: English

Extrait

Title:

Literated Market Research: Global Wine Production Is Shifting Its Power

Center

Summary:Globalwine production is shifting base from the European countries to   

emerging markets. Countries like Australia, New Zealand, Chile and South Africa are

growing and estimates peg this growth at a massive 370% in some cases. China has

overtaken France in terms of vineyard area and is second only to Spain.

Body:

The globalwine industry is seeing a gradual but subtle shift in its power center. France 

and Italy were by far the largest and the second largest producer of wine in the world

respectively. France produced 46.7 mhl of wine while Italy brewed 44.7 mhl of wine in

2014-2015. This has been the trend for years in the global wine industry. If the wine

production in Spain is added to those of France and Italy, the three would account for

47% of the global annual production of wine.

But in recent years, and especially in the last two years, new wine producing countries

and regions have emerged. The shift is evident in the perceived increase of 370% in wine

production and exports from countries like Australia, New Zealand, Chile and South

Africa. On the other hand, traditional European countries are producing lesser and

lesser amounts of wine. The fall in the European production of wine has been attributed,

by SOE (Standard Operating Environment), to the common Agricultural policy of the

European Union that has seen complete uprooting of vineyards to be replaced by other

produce.

Comparison of figures from a decade ago would put things in perspective. More than

73% of the total supply of wine in the international market was done by the European

countries in the early years of 2000. This figure has dropped to less than 60%, for the

entire area of the European Union. While the 60% might still seem massive, the trend in

decline continues to pick up and with the continuing trend, it is predicted that the

continent would cease to be the largest supplier of wine to the international market by

2030.

While the area for vineyards may be shrinking in Europe, the area for wine growing is

on the rise in China. China is fast coming up as a major wine producing country as it

surpassed France in 2015 in terms of the total vineyard area. The vineyard area in China

as reported a few months ago totaled 799,000 hectares. China is now just second to

Spain, which has 1,02 million hectares, in terms of vine area.

The total vineyard area in the world has shrunk by 500,000 hectares in the last 12 years

with the total vineyard area in 2015 standing at 7,519,000 hectares.

For more reports on Wine industry visit

https://literated.com/industry/Wine

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