The BrandZ Top 100 Most Valuable Global Brands 2014

Informations

• Publié par: eric.d
• Publié le: 21 mai 2014
• Nombre de lectures: 3 500
• Langue: English
• Poids de l'ouvrage: 30 Mo

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12 percent brand value
increase marks shift from
recovery to growth
Year of transformation, consolidation and disruption
Methodology and valuation by34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53
Technology
$841,482m
Soft Drinks
$142,103m
Retail
$280,975m
Personal Care
$111,528m
Oil & Gas
$109,033m
Telecoms
$330,427m
Luxury
$111,758m
Insurance
$66,207m
Fast Food
$171,621m
Beer
$72,306m
Regional Banks
$251,351m
Global Banks
$123,800m
Cars
$138,856m
Apparel
$99,599m
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33

2014: YEAR OF TRANSFORMATION, STOCK MARKET TOP 10 RISERS+97%
Brand value appreciated by 54% among the CONSOLIDATION AND DISRUPTION PERFORMANCE
BrandZ™ 2014 Top risers, compared with 44% last year.
TMThe BrandZ Top 100 Most Valuable Global The value of the BrandZ™
Brands share price index consistently +68%Top 100 Most Valuable Global
outperform the S&P market index. +61% +61%Brands 2014 is $2.9 trillion. +58% +56% +56%Top +55% +53%Top +51%100
100 BrandZ™
$2.9 81.1%$2.6 trillion
trillion
06 07 08 09 10 11 12 13 14 SPP 500GROWTH ACROSS ALL
44.7%
CATEGORIES FROM 2013
UK2013 2014TOP 10 BRANDS
6 Top 100 brands
REGIONAL GROWTH
40% North
129% America3% 241% 3% 320% 4% 41%5% 3% Asia50 Top 100 brands
$155,753m
20 Top 100 brands$67,341m $64,255m$158,843m $147,880m $107,541m $90,185m $85,706m $80,683m $79,197m $77,883m
Top 10 brands
5.4%12 3
12 3 $959,514m
CATEGORY Top 10 brands $314,188m
GROWTH 5.9%
Top 10 brandsTwitter NewcomersTop Brand
15.8%LinkedIn
Ford+29% Continental
Bank of America Europe
PayPal
ING Bank 23 Top 100 brands
UBS
12 3
$246,799m +17% +16% +16%
+16%
+14% Top 10 brands
+15% 19%
+11%
+10% +12%
+8% BRAND
CONTRIBUTION
Brand Contribution +6% +4%+3%
indicates how much
of brand value can be FAST GROWING RISING attributed to brand
itself. The index runs KEY VALUATION CHANGES MARKETSIMPORTANCE OF
from 1 (low) up to 5
TECHNOLOGY (high). 97% BRAND VALUE TOP 100 DEBUT TOP 10 $45.2 BILLION
DISTINCTION Luxury is the most
Google’s rise symbolizes the strength of represented category
the technology category. in the top brands by Tencent, the Chinese social Twitter and LinkedIn Google increased the most in $ value in
Amazon became the Brand Contribution network and Internet portal, entered the Top Technology brands in the Global Top the 2014 rankings.
fi rst retailer to enter the with 6 brands, followed led the list of fastest risers 100 for the fi rst 100 total $827 billion, almost 30% of the It has also increased signifi cantly since Top 10 at number 10. by beer with 2 brands.overtaking China Mobile as time, at numbers 71 value of the BrandZ™ Global Top 100. 10% 16%2006, $121.4b, second only to the gain of
China’s most valuable brand. and 78, respectively.
$131.9b by Apple during the same period. Technology category rose 16% overall in
brand value. $271,893m www.brandz.com$29,490m
81 80 79 78 77 76 75 74 73 72 71 70 69 68 67 66 65 64 63 62 61 60 59 58 57 56 55 54
WPP Report Infographic.indd 1 12/05/2014 09:47
82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100
TENCENT
FACEBOOK
BT
IKEA
UNIQLO
FORD
MOVISTAR
NIKE
DHL
CVSIntroduction
12 percent Global Top 100
value rise demonstrates
Welcome signifcant brand power
Strong brands surge with new growth
We’ve turned the corner. In other highlights: The defnitive brand valuation More brand building resources
The BrandZ™ Verve Index was developed We inform all our work with the global
Brands achieved real and robust growth – A mazon entered the Top 10 for the
by Millward Brown Digital, one of 33 WPP reach of WPP. To help clients better
and brand value rose 12 percent, with frst time.
companies involved in the creation of the understand their brands in the rapidly
every category appreciating in brand
– F acebook, the second fastest rising BrandZ™ Top 100 Most Valuable Global changing context of global business,
value, in the BrandZ™ Top 100 Most
brand, increased 68 percent in Brands 2014 report. You’ll fnd knowledge we’ve created a growing library of
Valuable Global Brands 2014. 40%brand value. and insights from over 75 individual reports. Our Powered by BrandZ™ series
WPP brand experts throughout this also includes: the BrandZ™ Top 100 Most Rise in brand value drove
A 40 percent rise in brand value drove – T witter and LinkedIn entered the
report, in thought leadership essays Valuable Chinese Brands 2014; The Power Google to the number
Google to the number one position in BrandZ™ Global Top 100 for the
and prescriptive ideas for building and Potential of the Chinese Dream; The one position in
the ranking. frst time.
strong brands. Chinese New Year in Next Growth Cities; the ranking.
The Chinese Golden Weeks in Fast
The brand has appreciated 324 percent New BrandZ™ Verve Index measures
The backbone of all this insight remains Growth Cities; and The BrandZ™ Top
in brand value since the inception of the social media effectiveness
BrandZ™, the world’s largest, customer- 50 Most Valuable Latin American
BrandZ™ Top 100 Most Valuable Global
The BrandZ™ Top 100 Most Valuable focused source of brand equity Brands 2013.
Brands in 2006. Apple, the second most
Global Brands is the defnitive ranking knowledge and insight, and WPP’s
valuable brand, has grown 826 percent in
not only because it reports about proprietary BrandZ™ brand valuation Our TrustR and ValueD reports provide
value since 2006.
developments like these. Equally methodology. First we analyze relevant insights about building trust and value,
important, we also examine why these corporate fnancial data and strip away customized for individual brands. To learn
These brand value increases demonstrate
brands appreciated in value and what everything that doesn’t pertain to the more about these and other reports,
the centrality of technology in our society
lessons can be drawn from their success. branded business. Then we take a please visit www.brandz.com. The
and also the power of strong brands with
critical step that makes BrandZ™ BrandZ™ Global 100 reports are available
a clear proposition and mission to help
One of the clearest opportunities – and unique and defnitive among brand for free download by searching
improve the lives of their customers and,
challenges – for brand value growth is the valuation methodologies. BrandZ100 in the Apple app store.
in the process, increase share of life.
use of social media in ways that most
effectively enhance and protect brands. We conduct ongoing, in-depth At WPP, we’re passionate about building
Brands with these qualities, regardless
In this year’s ranking we introduce a new quantitative consumer research with strong, differentiated brands and
of product category or region of origin,
metric, called the BrandZ™ Verve Index. more than 150,000 consumers annually, creating value. Over 160,000 of us, based
were best positioned to add value as
It measures the positive social media across more than 30 countries, to assess in over 100 countries, are here to help
North America, the UK and Continental
presence of brands ranked in the consumer attitudes about, and you. To learn more about how to apply
Europe returned to strong economic
BrandZ™ Global Top 100. relationships with, over 10,000 brands. our experience and expertise to beneft
health, even as the growth rate in the
Our database includes information from your brand, please contact any of the
BRICs slowed.
We believe that the Verve Index is a over two million consumers. It reveals WPP companies that contributed
groundbreaking tool that links social the power of the brand in the mind of expertise to this report. Turn to page 136
Despite slower growth, China retained
media presence to brand equity. It helps the consumer that creates predisposition for summaries of each company and the
a major presence in the BrandZ™ Global
target social media investment in ways to buy and, most importantly, validates contact details of key executives. Or feel
Top 100 with 11 brands, only one brand
that potentially drive sales. To learn more a positive correlation with better free to contact me directly.
less than a year ago. The performance
about the BrandZ™ Verve Index, please sales performance.
indicates the potential impact of Chinese
see page 46.
brands outside of China.
The fastest-growing brand in the ranking,
Tencent, the Chinese social network and
Internet portal, almost doubled in value,
with a brand value increase of 97 percent, David Roth
following a 52 percent increase a year WPP
ago. The Chinese online search brand [e-mail]
Baidu, which is similar to Google, grew @davidrothlondon
46 percent in brand value.
4 BrandZ™ Top 100 Most Valuable Global Brands 2014 5Introduction
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