The number one thing that your home page must do for you is convert visitors

John

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• Publié par: trafficmonsters
• Publié le: 19 mars 2014
• Nombre de lectures: 15
• Langue: English

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The number one thing that your home page must do for you is convert visitors

Is your home page doing a good job of converting visitors into your mailing list?

I always tell my clients that the money is in the list.And one of the keys to a bigger list isbuilding a home page that converts.A good home page can and should convert 10-20% of visitors into leads. You should always be building your tribe and your relationship with them and here is no better way than to get them on your list than when they land on your home page. Did you know that it statistics show that you have a about 3 to 7 seconds to make that critical first impression to your visitors?

Is your home page making the right impression during those critical 3 to 7 seconds? More than likely visitors will land on your website on either your homepage or yourblog (if you are smart about driving loads of traffic to your website).

A well designed home page can convert anywhere from 10-20% of your visitors into leads. Here's an example of how an effective home page can build your list - say you have 50 visitors a day to your site and you convert 5 - 10 of them, over a year you will have increased your list by 1800 to nearly 4000 new subscribers.

Here are two example sites that I know consistently convert visitors all thetime.The first one is a client of mine Becky Blake at Creating Super Kids. Sheworked with Fabienne Frederickson and followed her coaching when building her website and it has served her well over the years as she has a steady stream of new leads flowing in daily.

The second example I am going to show you is Fabienne'sat Client Attraction since I want you to see the similarities between the two to drive my point home...

The top 3 things you need to keep in mind when building a home page that converts: #1: Keepit simple and and resist the urge to add too much

The beauty of the Creating Super Kids and Client Attraction websites is in their simplicity and direct call to action.There isn't too much copy and as a visitor to both of these sites, the next steps for you are clearly laid out.Becky Blake gives her clients 3 action steps on what they need to do next on her site where to go next. Fabienneasks visitors to determine where they are in their business and then to read more about how she can specifically help them.

Tip #1:Keep copy to a minimum and include bold headlines so visitors can easily scan your page and know what you offer Tip #2: Keep your side bar free of clutter - you do not need to include every product you sell or waste this space advertising your accreditation's or associations. Tip #3: Less is more, keep your paragraphs to a minimum of 2-3 sentences, use headlines and lists when ever possible to make your page easy to scan.Most people when they first visit your site are scanners not readers.