Business Plan - Draft Investment in a Kingston Large Venue Entertainment Centre (LVEC)
Prepared by: Don Gedge, LVEC Project Director Wednesday, April 6, 2005
Acknowledgements Since becoming Project Director in October of 2004, there has been an incredible amount of work done on this project. The work done to date, including this Business Plan has truly been a team approach. The impetus came from the community in November 2003 when they elected Mayor Rosen, in a landslide victory, with a mandate to finally make an LVEC a reality. The Mayor’s LVEC Task Force put the project on the right track. Their hard work was driven by a passion for Kingston and a keen desire to make a meaningful contribution to the community. Council’s endorsement of the LVEC, in the fall of 2004 as a high priority project, helped sustain this momentum. Over the past six months the LVEC Steering Committee members and city staff have made significant contributions in moving this project forward. The ongoing commitment of the LVEC Steering Committee, Council, staff, agencies and the community at large, will ensure this venture is a success. Don Gedge LVEC Project Director
Table of Contents 1 1Introduction ................................................................................1.1Purpose of the Business Plan........................................................................... 1 1.2LVEC Steering Committee & City Council’s Role.......................................... 1 1.3Description of the LVEC..................................................................................... 2 1.4Scope of the LVEC Business Plan................................................................... 2 1.5Accuracy of the LVEC Business Plan.............................................................. 4 1.6Background.......................................................................................................... 52 7The Need for an LVEC................................................................2.1The Trend of Sports and Entertainment Facilities in Ontario....................... 7 2.2Kingston’s Need for a Modern Sports and Entertainment Venue............... 8 2.3Kingston’s Current Facility Kingston Memorial Centre the......................... 9 -2.4Kingston’s Future Sports and Entertainment Facility.................................. 103 .............................. 11The Importance of a Downtown Location3.1Return on Investment for the Community..................................................... 11 3.2Enhancement of the Financial Viability of the LVEC................................... 13 3.3The Inner Harbour Site..................................................................................... 16 3.4Concept Plan...................................................................................................... 174 18Economic Benefits of Constructing the LVEC ......................4.1Economic Multiplier........................................................................................... 18 4.2Tourism Receipts.............................................................................................. 19 4.3Construction Impact.......................................................................................... 195Determining the Size of the Facility........................................ 205.1Seating Requirements...................................................................................... 20 5.2Using Statistical Data to Determine Seating Requirements....................... 20 5.3Factors to Consider When Determining Seating CapacityOther .............. 22 5.4Reviewing Attendance at Other Facilities..................................................... 23 5.5LVEC Seating Configuration........................................................................... 236 25Public Private Partnerships/Public Sector Comparator .......6.1Irontctdunio......................................................................................................... 25 6.2Public Private Partnerships (P3’s).................................................................. 25 6.3Public Sector Comparator (PSC).................................................................... 287 .................................................................... 30Financial Analysis7.1Iionductntro......................................................................................................... 30 7.2General Assumptions in the Financial Model............................................... 31 7.3Capital Construction Costs.............................................................................. 32 7.4Analysis of Operating Cash Flows................................................................. 37 7.5Determining the Management Model for the LVEC..................................... 45
7.6Marketing the LVEC.......................................................................................... 47 7.7Life Cycle Analysis............................................................................................ 488 49 ....................................................................Financing Options8.1rontIoinudtc......................................................................................................... 49 8.2Financing Alternatives Considered and Not Recommended..................... 49 8.3Financing Alternatives Considered and Recommended............................. 519Critical Path .............................................................................. 5810 59Business Plan Conclusion and Recommendations ..............10.1Conclusion.......................................................................................................... 59 10.2Business Plan Recommendations.................................................................. 59 AppendicesAppendix A Concept Plan Appendix B Financial Model
Business Plan - Draft Investment in a Kingston Large Venue Entertainment Centre (“LVEC) 1 Introduction 1.1 Purpose of the Business Plan Every project starts with an idea. The development of a business plan is one step that needs to be taken to test the validity of the idea and to transform the idea into a reality. A business plan tests a project’s financial feasibility and is also used as a strategic document that substantiates the objectives of a project. The purpose of the LVEC Business Plan is to: •Outline how the LVEC meets City Council’s expected objectives and expectations •Assess the financial feasibility of the LVEC on the Inner Harbour •Develop a framework for the operation of the facility •Outline the critical decision points of the LVEC project to achieve an opening date of no later than the fourth quarter of 2007. ’ 1.2 LVEC Steering Committee & City Council s Role Approval of the business plan is one of the go/no-go decision points for the LVEC Steering Committee and Council in the LVEC project. Draft recommendations of the business plan are summarized in Section 10.2. These draft recommendations will form the basis for final staff recommendations that will be presented to the LVEC Steering Committee at their meeting in April 2005. At that time, the Steering Committee will deliberate the staff recommendations and present their recommendations to Council for consideration in May 2005. The feasibility and implementation of this project depends on the outcome of these sets of deliberation.
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Business Plan - Draft Investment in a Kingston Large Venue Entertainment Centre (“LVEC) 1.3 Description of the LVEC The proposed LVEC will be a signature sports and entertainment facility that will boast a strong civic function while delivering both economic and non-economic benefits to the entire City of Kingston. The LVEC will be located on the Inner Harbour and, as such, will have a distinctive design and appearance with first class finishes both outside and inside the building. The existing marina and park settings will be enhanced to create an ambiance in keeping with the importance of the site and adjacent neighbourhoods. Drawing on the history and natural attributes of this site and the Inner Harbour, the overall objective is to create a setting where the LVEC, marina and parklands combine to make this area “an exciting place to be year round. From a functional perspective, the LVEC will include all amenities required to adequately host concerts, family shows, theatre, trade shows and community events, and to meet the facility operator’s needs. The LVEC project will become the new home of the Kingston Frontenacs and the Kingston and District Sports Hall of Fame. It will include the construction and outfitting of food and beverage concessions, meeting rooms, private suites, and a four-sided video replay system. A 300 seat restaurant, complete with window seating, is also included in the plan. The LVEC will encompass 180,000 square feet. It will have 5,000 seats in the arena bowl with the ability to expand to 6,800 seats (through the use of retractable seating in one end of the building) for concerts and shows. The ice pad will be a single pad of National Hockey League (NHL) size, 200 feet by 85 feet. The building will be designed in such a way to accommodate future expansion of the arena bowl seating from 5,000 seats (6,800 for concerts) to 6,000 seats (7,800 for concerts) to meet population growth in the City of Kingston and surrounding area. 1.4 Scope of the LVEC Business Plan The scope of the business plan includes all necessary elements required to build and operate the LVEC described as above (Section 1.3). The following elements are addressed within the scope of the business plan: •The need for a sports and entertainment centre for Kingston and surrounding area. •The significance of a downtown location. •The capital costs and operating cash flows of the LVEC. •Financing alternatives.