Greenhouse Business Plan

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Greenhouse Business Plan
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A L A B A M A A & M A N D A U B U R N U N I V E R S I T I E S rttaginaS Greenhouse Business ANR-691 he greenhouse business is one of the fastest AreYouReadyfor  growing industries in Alabama as well as in the busTinesses want to be attractive to customers, and al- a greenhouse business, consider your personality YourOwnBusiness? United States. People everywhere want their home landscapes to be colorful year-round, After considering your motivation for starting most everyone can appreciate the beauty flowers and characteristics. Many people want to start a busi-plants bring to the environment. New greenhouses, ness because they want to be their own boss. Many garden centers, nurseries, and landscape companies entrepreneurs who start businesses will tell you are springing up everywhere. that you are not the boss. The banker becomes a boss if you borrow money. Customers become the So, should you become involved in this growing bosses because you must satisfy them. While there industry? There are many aspects to consider before may not be any one person to report to at work, sowing the first seed or purchasing the materials to going into business for yourself means you now build a greenhouse. Careful consideration of the many have multiple bosses. factors involved in a commercial greenhouse can save many hours and dollars in losses. While you can’t plan What characteristics do you have that will make for everything, a well-thought-out plan can help plot a you a good greenhouse grower and a good busi-course as the business grows. nessperson? The answers to the following questions may help determine if you are ready to strike out A large percentage of small businesses fail within on your own. the first 2 years. Complete as the information in this document may seem, it is designed to provide generald?teArecaitoyuirnenooCan you make deci-guidelines for starting a greenhouse business. Spend sions after considering the facts at hand? Business time reading as much material as possible to prepare people often don’t have all the facts needed to for operating a business. Experience is a good teacher, make a black-and-white decision. Decisions fre-but preparation can help avoid costly mistakes. quently must be made under pressure. Can you get the job done? Are you results oriented? ReasonsforStartingass?cuecotsetddicaudeeyoArCan you work long hours, often 7 days a week when necessary? Business:YourMotivation Greenhouse plants must have attention every day. Many people look at a business and think, “I can During some seasons, the work can be 70 hours per do a better job myself!” Many new businesses are es-week or more. You, as the boss, must be prepared tablished with this spirit. But what are good reasons to commit the time and attention required. You must for wanting to start a greenhouse business? be dedicated to getting the job done. You should also Sometimes an individual sees a real need for high-learn from your failures and not get discouraged. quality plants in a town or area. Another individual Areyouamanager?Can you delegate assign-may see a need in the market for specific kinds of ments to employees or do you need to do every-plants, such as rare herbs or herbaceous perennials. thing yourself? You cannot do everything yourself if These opportunities for profit are solid reasons for you are the boss. You must hire competent people motivating an individual to consider establishing a as part of your team and give them responsibility to greenhouse business. get jobs done. Another reason is a love of plants. While it is im-Areyouagoodplanner?A manager needs to portant to enjoy your work, a love of plants cannot plan for growth in the business, plan when to plant make you a good businessperson. Remember that the and harvest crops, and plan for unforeseen chal-real reason to establish a business is to make a profit. lenges such as cold temperatures in the greenhouse If you cannot show a profit in several years, the busi-or crops that are not ready at harvest. ness may no longer be viable.
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