Module - 6 CONSUMER BEHAVIOR

Description

• cours - matière potentielle : deals

NPIEL Consumer Behavior Vinod Gupta School of Management Module - 6 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor, Vinod Gupta School of Management Indian Institute of Technology Kharagpur, India Email. Joint Initiative IITs and IISc – Funded by MHRD - 1 -

• members of the social class
• expressive influence
• trait theory
• meaning types relevance
• marketer
• npiel consumer behavior vinod gupta school
• social approval
• personality traits
• traits
• people

Sujets

• Consumer
• Personality
• Social
• People
• Influence
• Relevance
• Member

Informations

• Publié par: urka
• Nombre de lectures: 96
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Lecture 2: Matching
point sets
Wesley Snyder, Ph.D., EMT-P
(co-)conqueror of Kilimanjaro!
2y = x dx (1)
Provide a survey of the state of the art
Shape Features/descriptors•
Desirable Properties•
Point Set Matching•
Bottleneck distance
Hausdorff Distance
Fréchet Distance
NEM Distance
Symmetric Distance
1Desirable Properties of
shape similarity measure
Nonnegativity: d(A,B)≥0
Identity: d(A,A) = 0
Uniqueness: d(A,B)=> A=B
Strong triangle inequality d(A,B)+d(B,C) ≥ d(A,C)Properties
Does the triangle inequality make sense?
d(man,centaur) + d(centaur,horse) ≤ d(man,horse)
Figure ripped off from R. Veltcamp and M. Hagedoorn, Shape Similarity Measures, Properties, and Constructions More About Shape Measures
Invariance under transformations:
d(g(A),g(B)) = cd(A,B) for constant c
Robustness to perturbations, cracks,
blur, noise, occlusion. Some example measures
No, I don’t have comparative data
This lecture is not sufficiently detailed
for implementation. You need to go to
the original work to get the subtle
details.Shape Metrics Surveyed here
Bottleneck distance
Hausdorff Distance
Fréchet Distance
NAM Distance
Symmetric DistanceAn ordered set of points in the plane,
i i i iC = { C , C ,..., C }1 2 N
where
i i i TC = [ x , y ]k k k
2P
t =
A!
p qm = x y f(x,y)pqDistance between point sets
m m10 01m = m = (1)x ym m00 00
γ p+qη = µ /µ , whereγ = + 1.pq pq 00 2Before we can think about distances !
p qµ = (x− m ) (y− m ) f(x,y) (2)pq x ybetween point SET, we need to consider
φ = η +η1 20 02just distance between points.
2 2φ = (η +η ) + 4η2 20 02 11
2 2φ = (η − 3η ) + (3η −η ) (3)3 30 12 21 03The Minkowski distance between two
" #1/pd!POINTS, is
pL (a,b) = ||a − b ||p i i
i=0
Leta∈ A. Find theb∈ B such thatd(a,b) is maximal. Do this for all
a∈ A. The BD is the minimum such distance.$ %→− →−
H(A,B) = max h (a,b), h (b,a) Stretchs(a ,b )i j
is 1 iff(a ) = b orf(a ) = b and zero otherwise.i−1 j i j−1
1An ordered set of points in the plane,
i i i iC = { C , C ,..., C }An ordered set of points in the plane, 1 2 NAn ordered set of points in the plane,
wherei i i ii i i i
i i i TC = { C , C ,..., C }C = { C , C ,..., C }1 2 N1 2 N C = [ x , y ]k k k
wherewhere 2i i i Ti i i T PC = [ x , y ]C = [ x , y ]k k kk k k t =
22 APP !
p qt =t = m = x y f(x,y)pqAA !!
m mp q 10 01p q m = m =m = x y f(x,y)m = x y f(x,y) (1)x ypqpq m m00 00
γ p+qm mm m10 0110 01 η = µ /µ , whereγ = + 1.m = m =m = m = pq pq(1)x y (1)x y 00 2m mm00 0000 !γγ p+qp+q p qη = µ /µ , whereγ = + 1.η = µ /µ , whereγ = + 1.pq pqpq pq 00 µ = (x− m ) (y− m ) f(x,y) (2)00 22 pq x y
!!
p qp qµ = (x− m ) (y− m ) f(x,y) (2)µ = (x− m )y f(x,y) (2)pq x ypq x y φ = η +η1 20 02
2 2φ = (η +η ) + 4η2 20 02 11φ = η +ηφ = η +η1 20 021 20 02 2 2
2 2 φ = (η − 3η ) + (3η −η ) (3)2 2 3 30 12 21 03φ = (η +η ) + 4ηφ = (η +η ) + 4η2 20 022 20 02 1111 " #2 22 2 1/pdφ = (η − 3η ) + (3η −η ) (3)φ = (η − 3η ) + (3 −η ) (3)3 30 12 21 033 30 12 21 03 !
pBottleneck Distance" #" # L (a,b) = ||x − y ||1/p1/p p i idd !!
i=0ppL (a,b) = ||x − y ||L (a,b) = ||x − y ||p i ip i iLet A and B be point sets. Let . Find Leta∈ A. Find theb∈ B such thatd(a,b) is maximal. Do this for all
i=0i=0 a∈ A. The BD is the minimum such distance.
Leta∈ A. Find theb∈ B such thatd(a,b) is maximal. Do this for allLeta∈ A. Findthe such that is maximal. Do theb∈ B such thatd(a,b) is maximal. Do this for all
a∈ A. The BD is the minimum such distance.a∈ A. The BD is the minimum such distance.
this for all a. The BD is the minimum
1
such distance.
11
In their first book on Pattern Recognition in 1973, Duda and Hart used this measure for distance between
clusters. They called it DmaxAn ordered set of points in the plane,
i i i iC = { C , C ,..., C }1 2 N
where
i i i TC = [ x , y ]k k k
2P
An ordered set of points in the plane, t =
Ai i i i !C = { C , C ,..., C }1 2 N p qm = x y f(x,y)pqwhere
i i i T
m mC = [ x , y ] 10 01k k km = m = (1)x ym m00 002P γ p+qη = µ /µ , whereγ = + 1.t =pq pq 00 2A!!
p qp qµ = (x− m ) (y− m ) f(x,y) (2)m = pqx y f(x,y) x ypq
m m10 01m = m = (1)x ym m00 00 φ = η +η1 20 02
γ p+q 2 2η = µ /µ , whereγ = + 1.pq pq φ = (η +η ) + 4η00 2 2 20 02 11! 2 2φ =p (η − 3qη ) + (3η −η ) (3)3 30 12 21 03µ = (x− m ) (y− m ) f(x,y) (2)pq x y
" #1/pd!
pφ = η +η1 20 02L (a,b) = ||x − y ||p i i
2 2Hausdorff Distanceφ = (η +η ) + 4η2 20 02 i=011
2 2φ = (η − 3η ) + (3η −η ) (3)3 30 12 21 03
Leta∈ A. Find theb∈ B such thatd(a,b) is maximal. Do this for all" #1/p →− →−d!Directed Hausdorff distance, , the a∈ A. The BD is the minimum such distance. h (a,b) h (b,a)pL (a,b) = ||x − y ||p i i1maximum over all the points in A of the i=0
11minimum distances to B.
Leta∈ A. Find theb∈ B such thatd(a,b) is maximal. Do this for all
a∈ A. The BD is the minimum such distance.$ %→− →− H(A,B) = max h (a,b), h (b,a)
1Sensitive to outliers.
Well, technically it’s the supremum and infimum, since the sets don’t have to correspond 1:1.
Also, note that this is the largest minimum distance, not the smallest maximum distance like the Bottleneck.