Johnson & Johnson : building an infrastructure to support global operations

Mit Libraries, Jeanne W Ross

Description

MIT LIBRARIESHill Illl II IIlllll Will llll llll llll II Hill II 111!II I II Hill II !07413 9080 01439-M.I.T. LIBRARIES DEWEYD&WfcV7HD28.M41A<\5CASE STUDY& BUILDINGJOHNSON JOHNSON:AN INFRASTRUCTURE TO SUPPORTGLOBAL OPERATIONSJeanne W. RossSeptember 199SCISR WP No. 283Sloan WP No. 38S1©1995 Massachusetts Institute of TechnologyCenter for Information Systems ResearchSloan School of ManagementMassachusetts Institute of Technology77 Massachusetts Avenue, E40-193Cambridge, MA 02139-4307SEP oi igg?JBflAMICOJohnson & Johnson:Building an Infrastructure to Support Global OperationsJeanne W. RossSloan School of ManagementMITABSTRACTJohnson& Johnson, Inc. has over 100 years' experience operating in decentralized management practices,but its customers are increasingly demanding that J&J present "a single face." This means that J&J mustcoordinate sales, distribution, financial, and marketing information across its 160 operating companies.This case reviews possible strategies for developing an technology infrastructure that wouldenable J&J to be more responsive to its customers' demands. The case cites both technical andorganizational challenges inherent in implementing a more centralized infrastructure.This is one in a series case studies developed MIT's executive education course on "Managing theof forITNetwork Global Competitiveness. " The case study and accompanying teaching note are intendedforto describe and analyze one company 's ...

Informations

• Publié par: zeym
• Nombre de lectures: 125
• Langue: English
• Poids de l'ouvrage: 1 Mo

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