Information Society Policy Link Sustainable Development: Agriculture & Rural Development Advancing agri-business By adapting to digital business models, AFORO shows how small agri-food businesses can become more innovative and achieve the competitive advantage that will enable them to survive and prosper. management systems, and e-auctions.These go well beyond existing ICT solutions and require new technologies and tools. Research to realise these objectives should address three specific areas. Firstly, there is a need to develop innovative solutions and ICT tools that will allow actors in the agri-food value chain to extend their product and service offerings. Secondly, the sector requires solutions, tools and applications to support the sharing of resources within business networks and between businesses and public organisations (e.g. regulatory, testing, and control bodies). Thirdly, research should help agri-food businesses become more innovative, in particular through ICT solutions that enable them to create, manage and share their information, data and knowledge. Agri-food is a mature sector, characterised by relatively modest economic growth rates and a background of consumer spending that has steadily decreased in the household budget. The sector is predominantly SMEs and Policy Case At A Glance micro-businesses and has been slow to adopt ICT solutions.