Etude les livres audio au Canada

Etude les livres audio au Canada

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Publié le 09 juin 2020
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PRESS PLAY
Press Play: Audiobook Use in Canada 2020
Terms of Use
THIS AGREEMENT žis a legal document that governs yožur use of žPress Play: Audiobook Use in Canada 2020žin PDF format. By downloading the PDF, you indicate that you agree to be bound by the terms and conditions specified herein. 1. žCOPYRIGHT. žBookNet Canada (ƈBNCƉ) owns all rights in the multi-use PDF of žPress Play: Audiobook Use in Canada 2020(ƈElectronic PublicationƉ) and the copyrights therein . Copyright © BookNet Canada. All rights reserved. 2. žPDF FILES: REPRODUCTION AND DISTRIBUTION. žA downloader of the Electronic Publication who accep ts and agrees to the conditions specified in these Terms of Use (ƈAuthorizžed DownloaderƉ) may post a copy of the Electronic Publication on his or her company’s secured intranet server and /or distribute the Electronic Publication in physical or digital form to their immediate employees and any wholly owned subsid iaries, but may not share or publish the publication in full anywhere on the internet. A sample or excerpt may be shared with full attribution and hyperlink back to th e source webpage according to the terms of the žCreative Commons Attribution-NonCommercial 4.0 Inte rnational Licensež. Acceptance of the Electronic Publication constitutes the Authorized Downloader's agreement with these te rms. 3. žPROHIBITION OF SUBLICENSE OR ASSIGNMENT. žse nor theExcept as permitted in 2 above, neither the Terms of U Electronic Publication nor any part thereof may be sub -licensed, assigned, transferred, or given away by th e Authorized Downloader without the prior written consent of BNC. Any attempt to sublicense, assign, or transfer any of the rights, interests, duties, or obligations under this license constitutes a material breach of this Agreement justifying termination. 4. žALTERATION; NOTICES. žThe Authorized Downloader may not modify, adapt, transform, translate, or create any derivative work based on any material included in the Electron ic Publication, or otherwise use any such materials in a manner that would infringe the copyrights therein. Each Electronic Publication will include a Copyright Notice. The Co pyright Notice and any other notices or disclaimers may not be remo ved, obscured, or modified in any way. 5. žREQUIRED NOTICES. žThe Authorized Downloader may not assert or represen t to any third party that he or she has any ownership rights in, or the right to sell, transfer, or lend the Electronic Publication. 6. žUSER WARRANTIES. žEach Authorized Downloader warrants that it will use reasonable efforts to ensure the security and integrity of each Electronic Publication and will no tify BookNet Canada promptly of any unauthorized use of the Electronic Publication of which they become aware. Any abuse of these Terms of Use may be pursued to the fullest extent permitted under applicable laws, treaties, and conventions. 7. žINDEMNIFICATION. žTHE AUTHORIZED DOWNLOADER AGREES TO INDEMNIFY BNC AND ITS DIRECTORS, OFFICERS, EMPLOYEES, AFFILIATES, AND AGENTS, AND SHALL HOLD EACH OF THEM HARMLESS AGAINST ANY CLAIMS, LOSSES, OR DAMAGES ASSERTED BY ANY ENTITY, INCLUDING COURT COST S AND REASONABLE ATTORNEYS’ FEES, ARISING OUT OF OR IN CONNECTION WITH THE USE, OR ATTEMPTED USE, OF THE ELECTRONIC PUBLICATION. 8. žLIMITATION OF LIABILITY. žPECIAL, ORBNC SHALL NOT BE LIABLE FOR DIRECT, INDIRECT, INCIDENTAL, S CONSEQUENTIAL DAMAGES OF ANY TYPE ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR THE ELECTRONIC PUBLICATION. The Authorized Downloader ackno wledges that BNC has agreed to make the Electronic Publication available in reliance on the exclusions a nd limitations of liability and disclaimers of warranty set forth above and that the same form an essential basis of the barga in between the parties. 9. žGOVERNING LAW AND GENERAL PROVISIONS. žese Terms of Use.The laws of the Government of Canada shall govern th If any part of any provision of these Terms of Use shall be invalid or unenforceable, such part shall be deemed to be restated to reflect, as nearly as possible, the original intentions of both of the parties in accordanc e with applicable law, and the remainder of the Terms of Use shall remain in full force and effect. These Terms of Use are th e complete and exclusive statement of the agreement between you as th e Authorized Downloader and BNC with respect to the Electronic Publication, and supersedes any proposal or prior agree ment, oral or written, and any other communications between you and BNC relating to the subject matter of these Terms of Use. They may not be changed, modified or othe rwise altered without the prior written consent of BNC.
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About BookNet Canada
Awareness
Acquisition
Paid vs. free
Library use
Audiobook Use in Canada Survey 2020
Device use
Highlights
Listener types
Table of Contents
Press Play: Audiobook Use in Canada 2020
Audiobooks in the book market
Where did we get the data?
Audiobook spending
Subscription services
Finding audiobooks
Audiobook preferences
Social media and podcasts
The avid listener
Activities while listening
Listening frequency
The light listener
Who are audiobook listeners?
The frequent listener
The moderate listener
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Press Play: Audiobook Use in Canada 2020
Where did we get the data? There is nothing quite like a good audiobook. Whether you are curling up and closing your eyes or heading out for your daily commute (or these days more like a neighbourhood walk), an audiobook can come along like a good friend. BookNet Canada fielded our fourth Audiobook Use in Canada survey (see Ƚthe 2018 editionand Ƚprior ones hereȽ). In early 2020, we asked 500 adult audiobook listeners from across Canada about their audiobook preferences and use. This report takes an in-depth look at how Canadian audiobook listeners discover, use, and feel about audiobooks, including what they like to listen to, when they like to listen, and how they obtain their audiobook content. This survey was fielded in English via online, quantitative surveying of an independent consumer panel. Only Canadians aged 18 and over were surveyed. The respondents are representative of the Canadian population based on age, gender, and geographical region. The survey and study were both prepared by BookNet Canada staff.
Highlights
37% of Canadians are audiobook listeners. The number of people who only listen to audiobooks, as compared to print and ebooks, increased from 5% in 2018 to 11% in 2020. Listening frequency has increased notably over the past couple of years. Looking at 2020, we find that 24% of listeners listen daily or more than once a day. In 2018 only 7% listened daily (we didn’t ask if they listened more than once a day that year). The average audiobook listener is a light listener, consuming up to five audiobooks in the prior year. 17% of respondents said they listened to the audiobook version because they had read either the print or ebook version of the same book. Listening to audiobooks on a smartphone is the preferred method. We have seen huge increases in phone listening; from only 17% in 2014 to 45% in 2016, going all the way up to 67% in 2020. 92% of respondents listen digitally while 41% listen to a physical format. 31% of respondents said they subscribe to an audiobook subscription service. Overdrive library circulation data shows an increase of 32% in digital library audiobook circulation from 2018 to 2019.
© BookNet Canada 2020
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Press Play: Audiobook Use in Canada 2020
Audiobooks in the book market
Before we dig specifically into results from this latest Audiobook Use in Canada survey, let’s take a quick look at book buying and reading in general to see how audiobooks contribute to the English-language book market in Canada as a whole. To look at how audiobook purchases compare to purchases of other formats, we’ll turn to BookNet’s Canadian Book Consumer survey. We asked 2,877 book-buying Canadians about their preferences when it comes to reading and buying. This data is not specific to audiobook listeners or buyers but it looks at book buyers (not just readers) who purchased a book in any format in the previous month. Audiobooks represented 5% of all book purchases in 2019; however, while audiobooks had the fewest purchases, there has been a 34% increase since 2018, far more than any other format.
Books bought, by format 2017Ƚ2019
It is important to note, for audiobook purchases, some listeners may not consider subscription or rental services to be a purchase so numbers may be higher. That being said, the numbers above do represent a notable growth in the audiobook market. We find the numbers of people listening to audiobooks to be holding steady at 37%. Later in this study we will look at the number of audiobooks that people are consuming and how this has changed over time.
© BookNet Canada 2020
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Press Play: Audiobook Use in Canada 2020
Who are audiobook listeners?
Moving to our audiobook listening study results, audiobook listeners tend to be fairly evenly split between women (55%) and men (45%). Age brackets remain fairly steady over time with the majority of listeners being between the ages of 25 and 44. Listeners over the age of 65 are consistently hovering around 2-5% of audiobook users.
ǺI see audiobooks as a compliment to my physical and digital book consumption, not a replacement.ǻ ǺAudiobooks are a great way to consume content when done right. Hopefully real, tangible books don’t go away, however.ǻ
Listener types
Types of audiobook listeners can vary considerably dz they may be hardcore, listening to numerous books per week or their listening may be very infrequent, perhaps only one or two books a year. Respondents were asked to select the approximate number of audiobooks that they listened to in the past year and you can see the results in the table below. Generally, the majority of audiobook listeners tend to be light listeners consuming up to five audiobooks within the previous year. The avid listener, those who listen to 50 or more books a year, makes up the smallest group, representing only 3% of all audiobook listeners.
Listener type categorization
Listener typeAmount Light 1-5 books
Moderate
Frequent
Avid
6-11 books
12-49 books
50+ books
% 58%
26%
13%
3%
Let’s take a look at demographic profiles of each type of listener.
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Press Play: Audiobook Use in Canada 2020
The light listener
Name: ȽSalma Gender: ȽFemale Age: Ƚ25-34 Education: ȽFour-year university degree Household income: Ƚ$0-$35,000 About: ȽI listen to podcasts once a week.The light listener is one who listens to up to five audiobooks in a year, this listener type also qualifies as the overall average audiobook listener. For social media, she primarily uses YouTube, Facebook, and Instagram, and listens to podcasts once a week. She tends to discover audiobooks by recommendation (through word-of-mouth, library or bookstore staff, or online). She listens to books so she can do other things at the same time: running errands, shopping, or while commuting to her full-time job. Her preference is to read one book at a time and does not usually read the same book in different formats. She has no children.
The moderate listener Name: ȽDavid Gender: ȽMale Age: Ƚ25-34 Education: ȽFour-year university degree Household income: Ƚ$35,000-$65,000About: ȽI like to listen to audiobooks on my phone while commuting. The moderate listener listens once per week and consumes between 6 and 11 audiobooks per year. He primarily finds the books he listens to because he has read or listened to books by the same author. He spends $26-$50 on audiobooks per year and likes to listen on his phone while commuting. He tends to listen to and read the same subjects. When it comes to social media, he primarily uses YouTube followed by Facebook. He has no children.
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Press Play: Audiobook Usein Canada 2020
The frequent listener
Name: ȽLibby Gender: ȽFemale Age: Ƚ25-34 Education: ȽFour-year university degreeHousehold income: Ƚ$65,000-$100,000 About: ȽI mainly get audiobooks from the library. The frequent listener is female and listens to between 12 and 49 books a year. She listens daily. She tends to find books by browsing in either a store or library and, as such, her primary way of getting audiobooks is through the library. She prefers to listen to audiobooks on her phone while doing housework. She’s a parent.
The avid listener
Name: ȽManuel Gender: ȽMale Age: Ƚ25-34 Education: ȽFour-year university degree Household income: Ƚ$35,000-$65,000 About: ȽI listen to audiobooks more than once a day, usually while doing housework. The avid listener consumes a whopping 50 or more audiobooks a year. To keep up with that pace, he listens more than once per day. Books are primarily found by recommendations (through word-of-mouth, library or bookstore staff, or online). 35%of avid listeners subscribe to an audiobook subscription service with the most popular service being Audible. He likes to listen while doing housework. He expects to listen to more books next year than he consumed this year. He’s not a parent.
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Press Play: Audiobook Use in Canada 2020
Listener type by gender
As touched on above, there are some variations by gender. Women tend to be either light or frequent listeners. Social media and podcasts
When it comes to audiobook listeners’ preferences for social media, we find some channels more popular with younger listeners (Instagram, Snapchat) and others that appeal more to older listeners (Facebook).
Social media use by age
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Press Play: Audiobook Use in Canada 2020
There is sometimes thought to be a correlation between audiobook listeners and podcast listeners; that podcasts may be a gateway to audiobooks (or vice versa). We asked audiobook listeners if they listen to podcasts and a staggering 88% said they do. In 2018, 12% of respondents said they listened to podcasts daily. In 2020, this changed to 26% who said they listen either once a day or more than once a day, and 56% of podcast listeners (who also listen to audiobooks) listen one or more times per week. Only 17% of audiobook listeners are infrequent podcast listeners, listening less than once a month or a few times a year.
Frequency of podcast listening
When we look at 2019 Canadian Book Consumer survey results on whether book buyers listen to podcasts, we find that 41% of print buyers said they never listen to podcasts compared to only 21% of audiobook buyers who never listen. For those who purchase ebooks, we find that 31% never listen to podcasts.Listening frequency
Audiobook listening frequency has increased notably over the past couple of years. In 2018 we asked whether people listened daily and only 7% of listeners said that they did. In 2020, we asked people specifically whether they listen daily or more than once a day. Looking at 2020, we find that 24% of listeners listen daily or more than once a day. Comparing those that listen once a month or more, we find that in 2020, 71% listened at least once a month (if not more) as compared to 62% in 2018.
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Press Play: Audiobook Use in Canada 2020
Frequency of listening
Activities while listening
Most of us have specific activities where audiobooks fit into our lives. We asked listeners what activities they are doing while listening to audiobooks. The top spot goes to listening only (38%) closely followed by commuting and doing housework, which tied at 37%. We updated answer options in the 2020 edition of this survey so we can’t directly compare to the 2018 data. Still, it’s interesting to see that exclusively listening actually decreased from 54% to 38% and commuting increased from 29% up to 37%. There was also a notable jump in walking outside which went from 21% in 2018 to 26% in 2020. Doing housework also increased from 33% to 37%.
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