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MBA Course Syllabus

Course ECON 611 Managerial Economics

Page 1

MBA COURSE SYLLABUS

Course Title

MANAGERIAL ECONOMICS

Professor

Ingo BÖBEL, Dr. rer. pol., Dr. rer. pol. habil.

Contact Information

[phone]

Office : Room 201 ; [e-mail]

Office hours : TBA

Course Number

ECON 611

Credits

3

Course Schedule

FALL 2006 Term 1

Course Length

32 hours

Location

Gildo Pastor Center/MBA 2 Room

Course Description

Sound economic analysis has never been more important

- regardless whether the decision-making unit is an

individual, household, firm, non-profit organization, or

government. We use a modern treatment of economic

theory to help students both understand and improve the

managerial decision-making process whereby we

concentrate on microeconomic topics of particular

importance. The integrative approach used in this course

demonstrates that important managerial decisions are

interdisciplinary as effective management is seen to

involve an integration of the accounting, finance,

marketing, personnel and production functions as well as

the influence of political, social, legal (regulatory),

environmental and technological issues. Therefore, the

business firm is treated as a unified whole, rather than a

series of discrete, unrelated parts

Objectives

1. Provide a solid foundation of economic understanding

and the “economic way of thinking” for use in strategy

and managerial decision making.

2. Understand the basic forces of supply and demand. We

discuss how demand and supply interact to determine the

quantity of goods traded in a market and the price paid

for those goods, with special attention to the way that

external events influence the quantity traded and the price

paid.

3. Understand market structure analysis, which provides a

foundation for studying the business' external landscape

and for examining the pricing practices needed for

successful management. Discussion of the important

benchmark of perfect competition, in which equally

matched firms compete so vigorously and market entry is

so easy that no firm earns more than its cost of capital.

4. Exploration of ways in which real markets depart from

perfect competition. These departures lie at the heart of

long-run profitability. In this context we concentrate on

the extreme case of pure monopoly.

5. Examination of the role of government in the market

Prof. Dr. Ingo Böbel

IUM – MBA Program

Fall 2006