1Developing Innovative Businesses: The Impo rtance of Culturehttp://wisepreneur.com/entrepreneurship/developing-innovative-businesses-the-importance-of-culture A marketing manager noticed my LinkedIn profile and sent me an email to ask about my approach to innovation, here is an extract of his message:“I stumbled across your profile by chance and happen to read your methodology. What I find missing is “risk taking” or “an approach for radical innovation instead of incremental”. Please do not mind the critic in me, but from your experience don’t you think companies should be looking outward first to commercial pockets that they could explore and then come back to transfer of technology? I mean to ask, how many companies that you have worked with, spent time working on a radical innovation intent before deciding to engage in innovation.” by Mr. Altaf JasnaikI would like to share my thoughts about disruptive innovation with Wisepreneur’s readers. I apologize in advance for m y French sense of humor.Yes, I totally agree with Mr. Jasnaik. Compan ies should be lookin g outward first to market niches, come back to research & development, and then propose new products with new benefits. The scholar Roberto Verganti (Professor of Management of Innovation at Politecnico di Milano) calls this kind of innovation strategy “Design- driven innovation”. This way of creating radical innovation is much more efficient than that the techno logy- push strateg y.