How to make measuring Customer Satisfaction a Snap by Ozgur Yilmazel

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When the going gets rough keeping your paying customers happy gets even more important. If you're revisiting every purchasing decision and questioning if it's really necessary, what do you think your customers are doing?

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• Publié par: PatrickMSumner
• Publié le: 24 juin 2016
• Nombre de lectures: 1
• Langue: English

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HowtomakemeasuringCustomer Satisfaction a Snap by Ozgur Yilmazel

How can measuring the satisfaction of your customers be easy?

When the going gets rough keeping your paying customers happy gets even more important. If you're revisiting every purchasing decision and questioning if it's really necessary, what do you think your customers are doing? To be honest, keeping the satisfied with your products and services is your most important job right now. Normally, finding a new customer will cost you twelve times more than keeping one you've already got.

But in a down market the difference may be closer to fifty.

It ought to be relatively simple to find out what your customers are thinking. Ask them all the right questions and listen carefully to their answers.

But practice shows that it's not easy at all to achieve.

Jack Welch said that you can't improve if you don't measure. But finding an easy inexpensive method, that works, isn't a trivial task at all.

The hard part of measuring customer satisfaction lies in the complicated process you must follow:

1. Design a great survey questionnaire.

2. Create the actual survey (a printed survey, a webpage)

3. Distribute the survey.

4. Get clients to fill out the survey (perhaps the hardest part).

5. Gather the filled out surveys.

6. Tabulate the responses.

7. Analyze the responses and draw accurate conclusions.

Each of these steps takes a considerable amount of effort and expense to put into practice.

Fortunately there is an innovative new tool on the market, Gustometria, which can help you to reduce the time, effort and cost significantly. But even more importantly, Gustometria will help allow you to analyze the results and take action in realtime. Quite frankly, customer satisfaction measurement has never been so simple.

Not only does it permit you to easily and affordably measure the satisfaction of your customers, but their system includes four additional benefits:

1.You will be able to adapt and change your surveys any time you wish.

2.You can integrate satisfaction measurement into your everyday business processes. You get high participation rates because your customers are answering right from the shop floor while they're waiting for the receipt. It just takes a minute, it's over and it proves to your customer that his opinion is important.

3.React on the fly to detected problems. Since you are receiving results from your surveys in realtime, you can implement a very powerful improvement system. If something isn't working well, you find out immediately, in time to design and implement a solution. By tomorrow you'll be checking to confirm how effective the new solution has been.

4.Gustometria not only provides quantitative measurements, but you also get direct customer feedback in realtime. Customers can submit suggestions, complaints or kudos whenever they feel like it and you'll find out immediately.

Ozgur Yilmazelis a results orientated manager with experience of leading high performance teams and of successfully increasing efficiency and productivity whilst reducing costs and inefficiencies. Performance-oriented with a proven track record in enhancing service levels, improving workflow processes, and managing profitable relationships. Mr. Yilmazel Offers high- caliber management qualifications, acute problem-solving skills, and operational expertise in fast-changing business environments. His experience reflects consistent achievements and promotions to more visible leadership positions. Drive results through exceptional team-building skills, expert technical qualifications, and talent for maximizing organizational results.

Know more visit him:http://www.ozguryilmazel.info/