Advertising Disclaimers

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Advertising disclaimers are required in some instances by the Federal Trade Commission (FTC). There are 4 common types of advertising disclaimers that you should know about. Learn about when these disclaimers are required, what they consist of and how to display them correctly on your website. Learn more at our related blog post: https://termsfeed.com/blog/advertising-disclaimers/

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• Publié par: termsfeed
• Publié le: 25 juin 2018
• Nombre de lectures: 0
• Licence : Tous droits réservés
• Langue: English

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Advertising Disclaimers

In 2017, businesses spent more on digital and online advertising than on television ads for the first time ever.

Digital and online advertising doesn’t only include ads from corporate giants.

It also includes:

Celebrities, trendsetters and influencers advertising with social media accounts

Remarketing and retargeting ads from small businesses

YouTube marketing videos from individuals

Blogs that promote products or services

Because digital/online advertising is such a huge market and growing, it’s regulated by the Federal Trade Commission (FTC) in the US.

Truth in Advertising standards put forth by the FTC require that:

Ads must be truthful and not deceptive

Advertisers must have evidence to back up claims made in ads

Ads cannot be unfair or promote harmful products

What makes anad deceptive?

According to theFTC, an ad will be considered deceptive it if:

Contains or omits information that willlikely mislead consumerswhen making a decision about the advertised product/service, or

Contains or omits information that wouldbe important to consumerswhen making a decision about the advertised product/service

When deciding if an ad is deceptive, the FTC considers thead from the perceptionof an ordinary, reasonable consumer.

Thecontext, graphics, phrasesand both express and implied claims made in the ad are considered.

If the FTC determines your ad is deceptive, you’ll be required to immediately stop running the ad and may be faced with fines and penalties.

Corrective advertising and disclosures may also be required.

Here’s an example of anad that could potentially have been misleadingif it weren’t for the advertising disclaimer.

There are4commonadvertising disclaimers:

Affiliate and Testimonial

Legal Advice

Medical/Pharmaceutical Advice

Professional Services Blog

1. Affiliate and Testimonial

One of the most common forms of deceptive advertising is when someone gets some sort of compensation for promoting a product but doesn’t disclose the compensation.

According to the FTC, thiscompensation must be disclosedand it must be clear that the promotion is an advertisement.

Consider this:

If you’re reading a blog post where someone promotes an amazing new product and recommends you buy it, would it matter to you to know that the promoter received $5,000 to promote the product and a portion of all sales?

It may change the way you view the blog post - or, advertisement.

Without disclosing this, the post would essentially be a deceptive advertisement.

You can post an Affiliate Disclaimer if you use affiliate links to make a profit from advertising products.