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• Publié par: Fiom
• Nombre de lectures: 21
• Langue: English

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How to Start and Run an Internet Business:
Everything you Need to Know




by

Kip Garrett Disclaimer

This book is based on years of successful business experience
and months and months of research. I have done my very best to
make sure that this book will take you through every step of
starting and running your own internet business and tell you
everything you need to know.

In an effort to make a point I’m explaining easier, I sometimes
provide screenshots to illustrate the point. These screenshots are
from third party web sites. Although I try to stay on top of these
and catch them when I can, if the third party changes their web site
it could result in the screenshot you see being different from what
you see when you actually go to their web site.

During the course of the book I provide my understanding of
certain legal, tax, business and financial matters, but I don’t
practice law and I’m not an accountant. Since I don’t want to get
sued if my understanding is not correct, your reliance on any of my
statements is solely at your own risk.

Throughout the book, I mention places where you can get items to
help you. I have personally used every company I mention and I
like them, but you don’t have to use them if you don’t want to. I’m
professionally associated with less than two percent of the
companies I mention so it doesn’t matter to me which companies
you decide to go with. These just happen to be the ones I like and
use myself.

Although I like all the companies mentioned here and have had
good experiences with them, if you use them and don’t like them I
take no responsibility for it, but please do let me know your
experience as it might cause me to remove them from the book.

I have done my best to make sure all the information contained
here is accurate, but despite my best efforts some of it may not be.
I also can’t be responsible if a change to the internet at some point
negatively affects some of the advice I give here.


© Kip Garrett. All rights reserved.

Page 1
No Commercial Use

I’ve put a lot of time, effort and energy into creating this book and I
am the sole copyright owner of the information contained in it. You
can share the book with whomever you like as long as you don’t
change anything in the book or represent it as your own and you
provide the book in its entirety.







© Kip Garrett. All rights reserved.

Page 2
TABLE OF CONTENTS

INTRODUCTION..............................................................................8
CHAPTER 1: THE 3 BIGGEST MYTHS .......................................10
Myth #1.................................................................................10
Myth #2.12
Myth #3.13
CHAPTER 2: BUSINESS IDEAS.................................................14
Affiliate Marketing...............................................................14
Starting a Business Scams................................................25
5 Indicators of a Scam........................................................25
Specific ‘Opportunities’ to Avoid......................................27
The 3 Required Buying a Business Criteria.....................31
CHAPTER 3: WEB SITE BASICS................................................34
Do you need a web site?....................................................34
Web Site Options.................................................................34
The Three Elements All Web Sites Share.........................36
The Pros and Cons of Web Site Builders.37
Choosing your Web Host...................................................39
How to Find a Good Web Host..........................................40


© Kip Garrett. All rights reserved.

Page 3 Pay vs. Free Web Sites – Why Pay is Better....................41
Domain Names....................................................................43
CHAPTER 4: HOW TO ORDER YOUR WEB SITE......................47
How to Select a Domain Name..........................................47
How to Order a Web Store..................................................52
How to Order a Web Builder..............................................57
How to Order Web Hosting................................................69

CHAPTER 5: WEB SITE DO’S AND DON’TS..............................65
The Seven Do's and Don'ts of Building a Site.................65
The Biggest Mistake Most Newcomers Make..................67
The Most Important Information on Your Site.................68
The Two Most Common Web Site Legal Issues..............69
CHAPTER 6: BUILDING YOUR WEBSITE..................................72
CHAPTER 7: EMAIL.....................................................................73
Web Mail...............................................................................73
How to Set Up Your Email in Outlook Express................75
Two Great Ways to Protect Yourself from Spam.............79
A Final Word on Email........................................................81
CHAPTER 8: HOW TO ACCEPT CREDIT CARDS.....................82
The 3 Ways You Can Accept Credit Cards.......................82


© Kip Garrett. All rights reserved.

Page 4 Why You Should Care about Fraud...................................86
Four Possible Indicators of Fraud.....................................86
What to Do if You Think an Order May Be Fraudulent....88
Fraud Wrap Up.....................................................................89
CHAPTER 9: GET VISITORS TO YOUR WEB SITE..................90
CHAPTER 10: HOW TO GET LISTED IN GOOGLE...................92
CHAPTER 11: HOW TO IMPROVE YOUR GOOGLE RANKING94
Optimizing your Web Site...................................................94
Inserting Meta Tags on your Web Page............................99
Insert Your Keywords into Your Content.......................101
Additional Optimization Resources................................102
Ways to Get Links to Your Web Site...............................103
Good and Bad Web Site Links.........................................104
Beware! Watch Out! Danger!.111
CHAPTER 12: HOW TO GET LISTED IN OTHER SEARCH
ENGINES......................................................................................113
Yahoo..................................................................................113
DMOZ.114
MSN.....................................................................................116
CHAPTER 13: ADVERTISING YOUR SITE................................117
The Most Important Advertising Rule.............................117


© Kip Garrett. All rights reserved.

Page 5 Advertising that Costs Money.........................................118
Beware of Certain Ad “Opportunities”...........................130
Free Advertising................................................................132
CHAPTER 14: SHIPPING YOUR PRODUCT.............................137
The One US Shipping Law You Must Know...................137
Shipping Methods: Pros and Cons.................................137
Where to Find Shipping Boxes........................................139
CHAPTER 15: CUSTOMER SERVICE ISSUES.........................141
10 Ways to Win Points with your Customers.................141
Dealing with Difficult Customers.....................................149
The One Thing That You MUST Do.................................151
CHAPTER 16: TAXES AND LICENSES....................................153
Types of Business Structures.........................................153
How to Choose Your Business Structure......................155
Income Taxes.....................................................................156
Sales Taxes........................................................................156
Do you need a Business License?..................................157
Do you need a DBA?.........................................................158
CHAPTER 17: BUSINESS BASICS............................................160
Keep Track of All Your Expenses....................................160
Do you need a Business Phone Line?............................162


© Kip Garrett. All rights reserved.

Page 6 The Life/Work Balance......................................................165
CONCLUSION..............................................................................167
APPENDIX 1................................................................................168

Bonus Videos....................................................................170
My Resource List...............................................................170
Keywords Worksheet........................................................171
Expense Tracking Worksheet_........................................172
Starting a Business Checklist.........................................173
Tutorial: How to Build an Online Store...........................170
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