ABC Audit 2009

Informations

• Publié par: Endre
• Nombre de lectures: 110
• Langue: Slovak

Extrait

PAID & QUALIFIED NON-PAID CIRCULATION FORM
KC SMALL BUSINESS
Overland Park, Kansas 66201
FIELD SERVED: KC SMALL BUSINESS serves growth-minded entrepreneurs and business decision makers who are searching
for the products, strategies and resources to take their organizations to the next level.
TOTAL AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION FOR 12 MONTHS ENDED DECEMBER 31, 2009:
TOTAL AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION . . . . . . . . . . . . . . 12,716
1A - AVERAGE QUALIFIED PAID CIRCULATION
Individual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 510
Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sponsored Individually Addressed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Multi-Copy Same Addressee, See Par. 11(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160
Single Copy Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Paid Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . 670
1B - AVERAGE QUALIFIED NON-PAID CIRCULATION
Individual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,046
Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Multi-Copy Same Addressee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Non-Paid Circulation . . . . . . . . . . . . . . . . . . . . . . . 12,046
1C - AVERAGE NON-QUALIFIED CIRCULATION
Non-Continuous Market Coverage Copies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allocated For Shows & Conventions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Miscellaneous, Including Staff Copies, See Par. 11(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156
Total Average Non-Qualified Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
1D - AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS
None of record
Member Number
06-0693-6
PROOF COPY - PROOF COPY - PROOF COPYAUDIT STATEMENT
There was no adjustment made in the average qualified paid circulation or in the average qualified non-paid circulation as
shown in the Publisher’s Statements for the period audited.
AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION BY QUARTERS for the period covered by this report:
Qualified
Calendar Quarter Ended Total Paid Non-Paid
March 31, 2009 12,754 724 12,030
June 30, 2009 12,810 732 12,078
September 30, 2009 12,623 660 11,963
December 31, 2009 12,673 562 12,111
2 - QUALIFIED PAID & NON-PAID CIRCULATION BY ISSUES & QUALIFIED NON-PAID REMOVALS & ADDITIONS
Qualified Qualified
2009 Qualified Non-Paid Non-Paid
Issue Total Paid Non-Paid Removed Added
Jan. 12,742 717 12,025 30 246
Feb. 12,746 726 12,020 23 18
Mar. 12,774 730 12,044 12 36
Apr. 12,783 731 12,052 9 17
May 12,905 732 12,173 23 144
June 12,742 734 12,008 169 4
July 12,643 699 11,944 119 55
Aug. 12,646 663 11,983 11 50
Sept. 12,582 619 11,963 116 96
Oct. 12,595 585 12,010 8 55
Nov. 12,644 564 12,080 17 87
The Thinking Bigger Guide for
KC Entrepreneurs* 12,644 564 12,080
Dec. 12,781 537 12,244 356 520
Total 893 1,328
*Special issue - circulation not included in average shown in Par. 1.
3A - BUSINESS/OCCUPATIONAL ANALYSIS
The information in Paragraphs 3A, 3B, 3C and 4 is from an analysis of the December 2009 issue in which:
Qualified paid circulation of this issue was 19.9% less than the period average.
Qualified non-paid circulation of this issue was 1.6% greater than the period average.
Qualified
Classification by Business & Industry Total % Paid Non-Paid
1. Banking and Financial Services................................................... 926 7.2 32 894
2. Professional Services................................................................... 1,343 10.5 78 1,265
3. Construction, Engineering, Architects, Real Estate ..................... 1,605 12.6 27 1,578
4. Government and Not-For-Profits.................................................. 584 4.6 21 563
5. Healthcare .................................................................................... 691 5.4 8 683
6. HR, Insurance, Benefits, Training and Education........................ 867 6.8 39 828
7. IT & Communications................................................................... 624 4.9 26 598
8. Manufacturing, Industrial, Transportation..................................... 1,206 9.4 26 1,180
9. Marketing, Media & Communications .......................................... 1,107 8.7 43 1,064
10. Restaurants, Hospitality, Food Manufacturing.............................. 998 7.8 10 988
11. B2B services and B2C retail........................................................ 2,269 17.8 39 2,230
12. Others Allied to the Field ............................................................. 401 3.1 28 373
Other Paid Circulation
Subscriptions ................................................................................ 160 1.2 160
Single Copy Sales........................................................................
Total Qualified Circulation......................................................... 12,781 100.0 537 12,244
Classifications have been verified by information obtained from letterheads, questionnaires, etc.
KC Small Business, Overland Park, KS, Page #2
PROOF COPY - PROOF COPY - PROOF COPY3B - AGE OF SOURCE DATA ANALYSIS
Qualified Within
Source 1 Year 2 Years 3 Years Total %
Qualified Non-Paid Circulation:
Total Direct request from recipient: 109 68 2 179 1.5
Written ....................................................................................... 109 68 2 179 1.5
Telecommunication .............
Internet and E-mail ....................................................................
Total Direct request from recipient’s company:
Written ......................................................................................
Te....
Internet and E-mail ....................................................................
Total Communication other than request: 226 939 15 1,180 9.6
Written .......................................................................................
Telecommunication ............. 226 939 15 1,180 9.6
Internet and E-mail ....................................................................
Association .....................
Business Directories, See Par. 11(c) .............................................. 1,363 330 1,157 2,850 23.3
Lists, See Par. 11(d) ....................................... 7,120 780 135 8,035 65.6
Acquired Circulation........................................................................
Other Sources.................
Total Qualified Non-Paid Circulation ......................................... 8,818 2,117 1,309 12,244 100.0
Percent........................................................... 72.0 17.3 10.7 100.0
Paid Subscription Circulation.................................... 537
Paid Acquired Circulation ...............................
Single Copy Sales ....................................................
Total Qualified Circulation ........................... 12,781
3C - MAILING ADDRESS ANALYSIS
Qualified
To t al % Pa i d Non-Paid
Individual by name and title and/or occupation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12,489 97.7 376 12,113Individual by name only . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Title or occupation only . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
132 1.0 1 131Company name only . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
160 1.3 160Multi-Copy Same Addressee. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Qualified Paid Subscription & Non-Paid Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,781 100.0 537 12,244
Single Copy Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Qualified Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,781
KC Small Business, Overland Park, KS, Page #3
PROOF COPY - PROOF COPY - PROOF COPY4 - GEOGRAPHIC ANALYSIS
QualifiedQualified
Non-Non-
State & ZIP Code Total % Paid PaidState & ZIP Code Total % Paid Paid
East S. CentralNew England
KY 400-427................11ME 039-049................
TN 370-385................NH 030-038................
AL 350-369................VT 050-059................
MS 386-397................MA 010-027................11
RI 028-029................ East S. Central 20.0 2
CT 060-069................
West S. CentralNew England 20.011
AR 716-729................33
LA 700-714................Middle Atlantic
OK 730-749................NY 100-149.