Digital Marketing 2009 04.indd

Description

Digital Marketing 2009 04.indd

Sujets

• Marketing et communication

Informations

• Publié par: uridavov
• Nombre de lectures: 195
• Langue: Français

Extrait

Digital Marketing and Revenue Growth It’s About by t Lynne Se h id, Leader, e DigitalMarket T ing Secto a r lent

Company leaders know that now, more than ever, they need the power of digital marketing to grow revenue. But many also say they’re having a hard time finding the right talent to make it work. To keep up with competitors that are getting it right, CEOs, CMOs, and HR leaders will need to understand the complex demands of digital marketing roles, the distinctive nature of digital talent, and the best approach to finding and nurturing that talent.