Mémoire de recherche appliquée : LA PUBLICITÉ À L’HEURE DU DIGITAL

Antoine

Description

Le digital étant un sujet extrêmement vaste et un champs d’application infini
pour la communication des marques, nous nous tiendrons ici à l’analyse de la
publicité sous toutes ses formes mais nous n’évoquerons pas les autres
disciplines marketing telles que le e-CRM ou l’e-reputation.

Sujets

• Cybermarketing
• webmarketing
• Buzz (marketing)
• Marketing buzz

Informations

• Publié par: Digital_market
• Nombre de lectures: 1 560
• Licence : En savoir +
  Paternité, pas d'utilisation commerciale, partage des conditions initiales à l'identique
• Langue: Français
• Poids de l'ouvrage: 9 Mo

Extrait

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