Mindcore - What is Executive Coaching

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https://mindcore.cz/ - We will tackle your business challenges and I believe that to do this you must step back from the daily busyness of business, explore the undercurrents of your mind, explore what emerges, reflect and gain new insights. Then you can step back into the business with more clarity and fierce resolve to create change.

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• Publié par: seorumer
• Publié le: 10 décembre 2017
• Nombre de lectures: 6
• Langue: English

Extrait

EXECUTIVE COACHING

what it is, what it isn’t, why you need a coach, tips for hiring one, and how to measure the impact of coaching.

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| A guîde to executîve coachîng

This article will help you understand:

WHAT IS COACHING

What ît îs and what ît

îsn’t, the dîference

between coachîng and

mentorîng, an însîght

înto the weîrd and

wonderul world o

“înternet coaches”, and more.

HOW YOU CAN

BENEFIT FROM COACHING

I’ll explaîn the maîn

reasons executîves and

companîes hîre coaches,

and what the maîn

benefits are accordîng

to coachees.

HOW TO MEASURE

THE IMPACT OF COACHING

It’s dîicult to put

a monetary value

on învestment în

coachîng. Thereore,

accordîng to surveys,

most companîes use qualîtatîve îndîcators to measure împact. Thîs sectîon wîll ask a ew crîtîcal questîons and

share the most common methods.

TIPS FOR HIRING A COACH

These days, everyone

seems to be callîng

themselves a coach,

makîng ît rather trîcky

to find a good one.

Thîs sectîon wîll walk

you through the key

selectîon crîterîa or

hîrîng a good coach.

I wanted to wrîte artîcle thîs to help clear up the conusîon around coachîng – because ît’s a jungle out there. Yet there are many great coaches that help you unleash your ull potentîal..

Fîrst, the word coach… What does ît say to you? I don’t really lîke the word “coach” because ît’s used în so

many contexts, and so many people are callîng themselves coaches, wîthout proper traînîng, experîence or an ethîcal oundatîon or theîr work. The word “coach” has become debased these days.

In thîs ar tîcle, I ocus on executîve coachîng but most o what I say applîes to lîe coachîng as well. I’ll use

the terms “coach” and “coachîng” or both executîve and lîe coachîng.

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What is an executive coach?

| A guîde to executîve coachîng

A proFessional coach is a master oF the process oF cognitive selF-development, is Focused on the here and now, and is a catalyst For reflection and change.

A definîtîon rom the

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Internatîonal Coach Federatîon:

“Coachîng îs par tnerîng wîth

clîents în a thought-provokîng

and creatîve process that

înspîres them to ma xîmîse

theîr personal and proessîonal potentîal.”

In hîs înspîrîng book “The War o

Art” Steven Pressfield wrîtes:

“Most o us have two lîves. The

lîe we lîve, and the unlîved lîe

wîthîn us. Between the two

stands Resîstance.”

A proessîonal coach wîll help

you explore and deal wîth the

resîstance.

Workîng wîth a proessîonal

coach you co-create a “sae

space” wîthîn whîch you can

explore your challenges, lîmîtîng

belîes, values, attîtudes,

assumptîons and aspîratîons, în

complete honesty and wîthout

ear o judgement.

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| A guîde to executîve coachîng

space” wîthîn whîch you can

explore your challenges, lîmîtîng

belîes, values, attîtudes,

assumptîons and aspîratîons, în

complete honesty and wîthout

ear o judgement.

The proessîonal coach îs

traîned to support you on thîs

exploratory înner journey.

He/she wîll NOT provîde

answers or advîce but dîscern,

probe, and nudge you orward în

dîscoverîng your own answers and create clarîty. When you’ve reached a hîgher level o clarîty

the proessîonal coach wîll

challenge you to co-create a

plan to go rom însîght to actîon

and brîng about change.

Such approaches apply to all types o coachîng. Whether ît’s lîe coachîng, executîve

coachîng, relatîonshîp coachîng

or another orm, the coach’s role îs to ask the hard, întrînsîc questîons.

Thîs also means that all orms

o coachîng should take a

holîstîc vîew o the coachee’s lîe. You may hîre an executîve

coach to address proessîonal

challenges or a relatîonshîp

coach to address challenges în

the relatîonshîp, but both your

proessîonal role and your role

as partner stand on the same

deep oundatîon – whîch îs YOU.

1 Accordîng to a survey by Harvard Busîness Revîew , 97% o executîve coaches arehired to support

professional development but 94% of them say that over time the conversations shift to the bigger

issueslîke lîe purpose, work-lîe balance, and how to lead rom wîthîn. See more on the benefits o workîng wîth an executîve coach below.

1 https://hbr.org/2009/01/what-can-coaches-do-or-you

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What it isn’t

Coachîng îsn’t a pînk unîcorn that alîgns your

chakras. Nor wîll ît make the car o your

dreams magîcally appear on your drîveway î you call on the mythîcal creature daîly.

I we leave the woowoo aspect o coachîng

asîde, în my experîence, the most conusîon around the proessîonal coach’s role îs how much subject matter expertîse a proessîonal

coach should have în the clîent’s domaîn.

Here, people oten conuse proessîonal

coachîng wîth mentorîng.

There îs a dîstînct dîference between coachîng and mentorîng, and whîle your coach may move seamlessly between the two, ît’s împortant or the coach and coachee to be clear about the dîference, and when ît’s approprîate to lead

| A guîde to executîve coachîng

wîth coachîng versus leadîng wîth mentorîng.

A mentor îs a subject matter expert who

în the role o a trusted advîsor shares hîs/

her experîence wîth the clîent. A mentor has typîcally lîved through the mentee’s sîtuatîon and can share hîs/her wîsdom as a trusted

advîsor. The benefit o have a mentor îs that you may be able to take shortcuts by reflectîng on or adoptîng your mentor’s advîce, or both.

However, be careul to not avoîd the hard

questîons and answers that you should explore yoursel. As wîth many thîngs în lîe, ît can be temptîng to ocus on the easy answers and

move orward quîckly, înstead makîng the extra

efort to find your own answers.

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| A guîde to executîve coachîng

Maybe you need a mentor instead oF an executive coach?

I your prîmary reason or hîrîng support îs enhancîng your skîlls în your proessîonal field, rather than cognîtîve exploratîon and development, a mentor can be very valuable to help you plan your route, guîde the way, help you avoîd the pîtalls, and cheer you on when the goîng gets tough.

Not ready to move Forward until you’ve sorted out issues From your past?

Another common mîsconceptîon îs that coachîng îs conused wîth counsellîng or therapy.

Lîke I saîd beore, coachîng îs ocused on the present and the path to the uture and wîll only address past îssues î ît’s relevant to helpîng you move orward în the here and now. I you need to untangle îssues on the path rom the past to the present, you’re better of

seeîng a therapîst rather than a coach.

Just want to get the job done? Hire a consultant.

The dîstînctîon between coachîng and consultîng îs generally well understood, but just to be clear: A consultant îs hîred to come wîth the rîght answers, a coach îs hîred to come wîth

rîght questîons.

The weird and wonderFul world oF “internet coaches”?

In the weîrd and wonderul world o înternet I see a lot o “coaches” makîng bold extrînsîc promîses lîke the busîness coach who wîll help you earn a sîx-figure încome în one month

as you work rom home (along wîth many other, occasîonally more realîstîc and credîble pîtches).

These people oten call themselves

busîness coach, perormance coach,

marketîng coach, etc., and whîle theîr

întentîons oten are honest, theîr

approach îs ar rom coachîng.

From what I’ve seen they typîcally don’t seek “partnerîng wîth clîents în a thought-provokîng and creatîve process

that înspîres them to maxîmîse theîr

personal and proessîonal potentîal.”

Rather, such coaches seek to provîde

answers based on a blueprînt model

wîth defined steps based on theîr own

experîence (and sometîmes success) în

theîr specîalîsatîon.

As you can see în the îllustratîon on the

rîght what they do really lîes somewhere

between mentorîng and consultîng, not coachîng.

| A guîde to executîve coachîng

The bottom-line: it’s critical to understand what is ofered and clariFy expectations

Thîs may seem lîke a semantîc dîference, but each tîtle (coach, mentor, consultant, etc.) are assocîated wîth very dîferent expectatîons rom a reasonably înormed clîent. So, î the servîce provîder îs unclear

about the termînology, ît’s o crîtîcal împortance to do the due dîlîgence and clarîy expectatîons about the relatîonshîp. Is the servîce really coachîng? Or îs ît mentorîng, consultîng, traînîng, or a hybrîd? All o these can provîde tremendous value î you have the rîght expectatîons!

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în theîr specîfic sport and one to help them wîth theîr mental game.

rom workîng wîth a coach.

Catchîng up on macro trends,

A lot o research has been done on why executîves

conversatîons you have. Hîgh qualîty conversatîons emerge rom a oundatîon o trust,

How an executive coach can benefit you

theîr înner compass. In executîve coachîng, we dîrect our attentîon to proessîonal perormance but very oten the root cause o the îssues we uncover are însecurîtîes about how to tackle lîe, însîde and outsîde the work envîronment.

Not workîng well în a team

landscape o possîbîlîtîes, but

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create change.

o coachîng îs tîghtly lînked to

the clîent must take actîon to

hîghest level o satîsactîon

Leadîng busîness perormance

îs not as much about what you

know as about how you relate

the executîve’s abîlîty to handle hîs/her own emotîonal state and level o personal mastery.

the competîtîve landscape,

2 executîves aîl înclude :

| A guîde to executîve coachîng

perpetual state o catchîng up.

All o these dîrectly lînk back to

technologîcal advancement,

and wîth amîly and rîends.

At the same tîme, we are în a

aîl, and across the studîes the maîn reasons

be able to lead yoursel first.

notîons lîke sel-reflectîon tend

to be pushed down the prîorîty

The truth îs though that sel-

busîness perormance and

ater month.

Would Serena Wîllîams and Mîchael Phelps be world-class athletes wîthout coaches? No. They and most other world-class athletes have multîple coaches, at least two: one coach or developîng theîr technîque

authentîcîty and competence. Thereore, efectîve leadershîp îs personal and requîres you to

reflectîon holds the key to

The essence o coachîng îs to help the clîent manage hîmsel or hersel better, and to clarîy and update

Surveys show that the success

Poor înterpersonal relatîonshîps.

and doesn’t create change în îtsel. Coachîng can clear a mental og and open up the

2 http://www.exe-coach.com/the-busîness-case-or-coachîng.htm

lîst, week ater week, month

However, coachîng îsn’t enough

whîch îs the product o întent,

to others, and the relatîonshîp îs

I you want to perorm at your ull potentîal în lîe and busîness doesn’t ît make sense to have a sparrîng partner to help you master your mental game and navîgate the choîces you’re aced wîth?

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organîsatîonal perormance

personal ulfilment.

determîned by the qualîty o the

Dîiculty handlîng change

curîosîty, a wîllîngness to learn, and take actîon în lîe în general are also those reportîng the

the attîtudes o the coachee.

Coachees who demonstrate

Thereore, seemîngly ancîul

Measuring the impact of coaching

| A guîde to executîve coachîng

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Fîrst, the cost o coachîng as a percentage o the executîve’s total remuneratîon package îs very small, so wîth the total învestment în an executîve în mînd let’s turn the questîon around and ask: what îs the cost o not havîng a coach?

What îs the cost o executîve burn-out?

What îs the cost o a dysunctîonal

management team?

What îs the cost o lost opportunîtîes

because the executîve doesn’t take the tîme

to be challenged, to reflect and look towards the uture?

It’s hard to quantîy în financîal terms the încreased motîvatîon levels, greater creatîvîty and înnovatîon,

more efectîve teams, and the other “flufy” stuf that are key îngredîents o a successul and efectîve leader. Sure, you can measure încrease în revenue ater coachîng the sales leader. But îs the revenue încrease

because o the coachîng, or because o less sîck days în the team, or market orces, or somethîng else?

Most companies use soFt indicators to measure the impact oF coaching

A common method or evaluatîng the efectîveness o coachîng îs to perorm a 360-evaluatîon or a sel- assessment, or both, at the begînnîng o the coachîng relatîonshîp and do the same a ew weeks în or at the end to get a qualîtatîve îndîcator o the return o învestment. 3 Accordîng to Sherpa Coachîng’s 11th Annual Executîve Coachîng Survey , the 3 most popular ways o measurîng the împact on coachîng are 360 eedback, well-beîng and engagement, and perormance revîews.

3 http://www.sherpacoachîng.com/annual-executîve-coachîng-survey/

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| A guîde to executîve coachîng

Two tips for hiring an executive coach

To make ît easy and practîcal or you, there are two thîngs you need to consîder when hîrîng a coach: ex- perîence and personalîty, and în that order.

A successul coachîng relatîonshîp requîres personal chemîstry but can’t replace experîence so start evaluatîng that and or those that pass that needle’s eye ît’s about personal chemîstry.

How to evaluate a coach’s experience?

Evaluatîng experîence o an executîve coach means

lookîng at two thîngs: (a) coachîng experîence and

(b) relatable experîence. Coachîng experîence îs about repeatedly gettîng sustaînable results that în practîcal terms means

that the coachîng approach îs underpînned by a

clear methodology. A certîficatîon rom a reputable proessîonal coach assocîatîon wîll ensure the coach îs traîned on and

experîenced în coachîng methodology. However,

thîs doesn’t a guarantee that the coach îs good.

There are great coaches wîthout certîficatîons –

and there are certîfied coaches who are awul.

However, due to the plethora o coaches, many

companîes do requîre a coach certîficatîon rom a well-establîshed and reputable proessîonal coach assocîatîon.

The Internatîonal Coach Federatîon (ICF) îs the

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largest proessîonal coach assocîatîon în the world and de acto sets the standard or coachîng ethîcs,

methodology and educatîon în coachîng.

By narrowîng your search to ICF-certîfied coaches

you’ll ensure that your shortlîsted candîdates

have a thorough understandîng and experîence o proessîonal coachîng because even the entry-level certîficate requîres sîgnîficant study and clîent coachîng experîence, îrrespectîve o senîorîty and other experîence.

Relatable experîence îs about enablîng rapport

and trust to create a “sae space” or efectîve

coachîng. Thîs doesn’t mean an executîve coach

should have done the executîve clîents job beore but should have worked în a sîmîlar settîng. Maybe dîferent îndustry, dîferent domaîn and dîferent

culture but can relate to the systemîc, cultural and

polîtîcal challenges the executîve aces.

Personal chemistry is critical For a rewarding coaching relationship

Thîs îs more împortant than

coachîng qualîficatîons but

make sure that your shortlîsted

candîdates understand and practîce

proessîonal coachîng.

The prevîously mentîoned survey by HBR also asked what they look or when hîrîng an executîve coach and the top two crîterîa (wîth a clear gap to the thîrd and the rest) în order o

împortance are:

Experîence o coachîng în a

sîmîlar settîng

Clear methodology

A coachîng relatîonshîp requîres a

“sae space”. A mental space that

allows or comortable sharîng o

what really goes on în the clîent’s

heart and mînd.

Sînce coachîng îs about findîng your

own answers, a clîent must explore

the undercurrents o hîs/her mînd,

and reflect, be encouraged and

challenged, to reach new însîghts.

Thîs can only happen în coachîng

relatîonshîp î there’s mutual

respect and both the coach and

clîent eel they can speak reely and be candîd. The best way to find out î there’s

personal chemîstry îs sîmply

to meet wîth a couple o the

shortlîsted coaches and see î you clîck. A good thought experîment îs to

thînk î you’d have enough to talk

about to be comortable spendîng a

ew hours alone în the car wîth the coach. I your answer îs Yes, you probably

have the oundatîon or buîldîng a

rewardîng coachîng relatîonshîp.

| A guîde to executîve coachîng

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