SBLI Taps Commonwealth Creative Associates for Marketing, Digital ...

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SBLI Taps Commonwealth Creative Associates for Marketing, Digital Media Expertise

CCA continues its rapid growth by adding Savings Bank Life Insurance of Massachusetts to its roster

st Framingham, Mass -January21 ,2008-Commonwealth Creative Associates, a Boston-area marketing, creative, and digital media/public relations agency, is pleased to announce that Savings Bank Life Insurance of Massachusetts has hired the agency to drive its digital media presence. Inaddition, CCA will develop several marketing campaigns for the company. This most recent win comes on the heels of CCA’s recent appointment to the Inc. 5000, the magazine’s list of fastest growing companies in America.

SBLI, a major provider of life insurance products and services, has hired CCA for comprehensive e-marketing, digital media, and pay per click campaigns.CCA will conduct search engine optimization, pay per click advertising, and digital media relations, as well as other marketing efforts for SBLI.

“We are pleased to be working with such a motivated and cutting edge team”, said Rose Cahill, vice president/director of marketing for SBLI.“They bring a unique understanding of the digital marketplace to the table, along with years of experience and unrivaled creativity.”

CCA will also be conducting a direct mail campaign for SBLI, which will work in tandem with its e-marketing efforts to drive traffic towww.SBLI.comand maximize efficiency of the company’s overall marketing efforts.

“We’re thrilled to have this opportunity to help bring SBLI’s marketing and digital media outreach to the next level,” said Bob Fields, founder and president of Commonwealth Creative Associates. “CCAvalues workingwith clients like SBLI who truly understand and appreciate the power of new media and marketing techniques.

CCA clients include, among others, GE Healthcare, Mirick O’Connell, Health Dialog, and Xceed Molecular. The agency recently joined the ComVort Group, the largest international network consisting of independent specialized and owner-managed companies operating in all aspects of integrated marketing-communication. This alliance will provide CCA clients with worldwide access to creative services in 133 offices in 112 cities worldwide. About Commonwealth Creative Associates Commonwealth Creative Associates provides clients with full-service marketing solutions, branding, advertising and media planning, creative execution, digital media and public relations services. CCA’sclients include software developers, medical device manufacturers, consumer products, biotech, life sciences major hospitals and universities, health care organizations, renewable energy, biomedical companies, international legal firms, and banking and financial institutions. Formore information, visitwww.commcreative.com.