Images of women in news, advertising, and series and serials

Directorate-General For Translation European Commission

Description

Information - Documentation
Fundamental rights

Sujets

• Advertising
• Televisión
• Woman
• Member state of the European Union

Informations

• Publié par: EUROPEAN-COMMISSION
• Nombre de lectures: 10
• Langue: English
• Poids de l'ouvrage: 2 Mo

Extrait

DOCUMENT
HOW WOMEN ARE
REPRESENTED IN
TELEVISION PROGRAMMES
IN THE EEC
PART ONE
Images of women in news,
advertising, and series and serials
COMMISSION
OF THE EUROPEAN COMMUNITIES This document has been prepared for use within the Commission. It does not
necessarily represent the Commission's official position.
This publication is also available in the following language:
FR ISBN 92-825-7178-5
Cataloguing data can be found at the end of this publication.
Luxembourg: Office for Official Publications of the European Communities, 1 987
Parti : ISBN 92-825-7174-2
Part 1-3 : ISBN 92-825-7177-7
Catalogue number: CB-96-87-001-EN-C
© ECSC-EEC-EAEC, Brussels · Luxembourg, 1987
Reproduction is authorized, except for commercial purposes, provided the source is
acknowledged. »
Printed in Belgium Commission of the European Communities
HOU UOMEN ARE REPRESENTED IN TELEVISION PROGRAMMES
IN THE EEC
PART ONE
Images of women in news,
advertising, and series and serials
by: Gabriel THOVERON
assisted by:
Frédérique BOURAS
Isis FULLE
Tina PENOLIDIS
Document This document has been prepared for use within the Commission. It does not
necessarily represent the Commission's official position.
Copyright ECSC-EEC-EAEC, Brussels - Luxembourg, 1987
Reproduction is authorized, except for commercial purposes, provided the
source is acknowledged. °7E'_IY:NARY REMARKS
1. Within the context of the New Community Action Programme for
the Promotion of üaual Opportuni ties for Women, a project was drawn
up by the COT""J ss^on o* the European Communities and research carried
out by indepenc^­it researchers.
2. According to the provisions of Action 16 of this programme which
is aimed at a c^snn­rn of attitudes, "the changing values
to which the ten ""ember States subscribe in principle and the positive
changes they entail Tust therefore be put across to the public espe­
cially through the mass media". In order to achieve this, it is provi­
ded that the Commission ­in particular :
"will Launch measures at Community level to hasten changes in attitudes
by involving national information networks (radio, television,
women's magazines, the press) and to stimulate cooperation between them".
3. In this perspective, the analyses and proposals contained in this
research can provide food for thought, discussion and stimulate
appropriate in­'ti stives.
ι
These analyses and proposals express the views of the author/s
alone and do not necessarily represent the opinion of the Commission
of the European Communities. CONTENTS
INTRODUCTION
Pa9e
Aim 2
Sample
Information, fiction, advertising 9
Safeguards ensuring objectivity 11
The problem in perspective2
Distribution of work4
I. NEWS BROADCASTS 16
Some features of the news8
The profession of broadcaster: presenters, journalists, 20
reporters, commentators
"Visible" broadcasters - 21
(a) number 2
(b) age3
(c) physical appearance.4
(d) roles
Voices off6
Women as subjects of the news 2
(a) women's affairs
(b) women appearing in reportage and newsreels 27
(c)n represented in photos and stills 31
(d) fields in which women are observed2
Women as the subject of interviews 3
Summing up 37 Page
AO II. ADVERTISING
Some features of TV commercials 40
Male and female characters48
Male and female centralcharacters50
Work, family, leisure53
The woman in the home, the working woman55
Characters and the way they communicate 60
Voices off 61
Therelationship between femalecharacter and product62
advertised
III.SERIESANDSERIALS67
Limitsofthe analysis and sample 68
Femaleandmale characters^0
"■~The world of domesticvalues74
The world outside75
The working world and itshierarchy77
Verbal communication g2
Femalecharacters'talkg^
Anattemptatclassificationg7
Listofseries/serials included in sample gg
IV. PRELIMINARYCONCLUSIONS
Different images/ different problems 91
The working woman 92
The home-maker94
Womenandlove94
The suppressionofwomen's voice95
Proposals...96 π ι.
Pa9e
V. ANNEX
Some notes on existing literature and studies
1. The image of women in news programmes 4
2. The image of women in advertising 16
3. The image of women in fiction 24
4. the image of women in programmes for young people 44
5. Bibliography 52 et seq.