Marketing and market queens [Elektronische Ressource] : a study of tomato farmers in the upper east region of Ghana / vorgelegt von Awo Martha Adimabuno

Awo Martha Adimabuno

Sujets

• Handel

Informations

• Publié par: rheinische_friedrich-wilhelms-universitat_bonn
• Publié le: 01 janvier 2010
• Nombre de lectures: 27
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Marketing and market queens:
a case of tomato farmers in the Upper East Region of
Ghana




Inaugural-Dissertation
zur
Erlangung der Doktorwürde
der
Philosophischen Fakultät
der
Rheinischen Friedrich-Wilhelms-Universität
zu Bonn


vorgelegt von

Awo Martha Adimabuno

aus
Navrongo, Ghana


Bonn 2010

Gedruckt mit Genehmigung der Philosophischen Fakultät
der Rheinischen Friedrich-Wilhelms-Universität Bonn























Zusammensetzung der Prüfungskommission:
Prof. Dr. Conrad Schetter
(Vorsitzender)
Prof. Dr. Solvay Gerke
(Betreuerin und Gutachterin)
Prof. Dr. Hans-Dieter Evers
(Gutachter)
Prof. Dr. Werner Gephart
(weiteres prüfungsberechtigtes Mitglied)



Tag der mündlichen Prüfung: 26.10.2010














Marketing and market queens:
a case of tomato farmers in the Upper East Region of
Ghana


Dedication
This thesis is dedicated to my late mother Sarah Ayeribire, who has been a mentor and a
friend, nurtured me to know that higher heights can be achieved one step at a time. To my
late father Mr Abraham Atopurige, whose best gift of enrolling me in school has brought
me this far. My brother Malex Alebikiya, has played the role of a father and a brother to
perfection. Throughout my life, you have actively supported me in my ambition to realize
my potential. You took over the responsibility from father, never questioning the
consequences, but for you, I would not have realized this dream of contributing to
academic knowledge.

Table of contents
List of Figures ...................................................................................................................... i
List of Tables ....................... i
List of Maps ......................... i
List of Photographs .............................................................................................................. i
List of Abbreviations .......... ii

Abstract .............................................................................................................................. iv
Deutsche Kurzzusammenfassung ...................... vi
Acknowledgement ........................................................................................................... xiv

1 Introduction ............. 1

2 The Ghanaian economy and the study area in a broader perspective ..................... 8
2.1 Introduction ............................................................................................................. 8
2.2 Economic crisis and policy implementation ........................... 8
2.2.1 Economic adjustment: the performance of the agricultural sector .............. 11
2.2.2 The changes in the food sector following SAP ........................................... 15
2.3 The effect of agricultural policies and market interference on inputs and outputs 16
2.3.1 The destabilisation of the tomato sub-sector ............... 18
2.3.2 An overview of ECOWAS trade policies .................................................... 21
2.4 The research area................................................................................................... 23
2.4.1 The Upper East Region ................ 23
2.4.2 A Study of the Kassena Nankane District and Communities ...................... 26
2.4.3 Social Organisation in the KND .................................................................. 28
2.4.4 The Local Economy ..................................................... 30
2.5 The Impact of Environmental and Climatic Changes ........... 33
2.6 Irrigation, Tomato Production and Marketing: Historical Perspectives ............... 35
2.7 Players Involved in the Tomato Market Sector..................................................... 38
2.8 Conclusion ............................................................................ 39

3 The Discourse in Agricultural Risks, Traders’ Dilemma and Power Relations ... 40
3.1 Introduction ........................................................................................................... 40
3.2 Risks and Risk Factors in Agriculture .. 40

3.2.1 Risks Management Strategies ...................................................................... 43
3.2.2 Reasons for the Absence of Insurance Companies in Rural Societies ........ 45
3.2.3 Risks Related to Tomato Production and Trade .......... 47
3.3 The Traders’ Dilemma .......................................................................................... 49
3.3.1 Solutions to the Traders’ Dilemma .............................. 51
3.4 Power: an important tool in rural markets............................. 53
3.4.1 The power of market associations ............................................................... 55
3.4.2 Power asymmetry within market Associations ........................................... 56
3.5 Conceptual framework .......................................................... 58
3.5.1 Conceptualisation of the study within a theoretical perspective ................. 58
3.6 Conclusion ............................................................................................................ 61

4 Tomato Marketing in Ghana, the Dilemma, Risks and Power Structures ............ 62
4.1 Introduction ........................................................................................................... 62
4.2 The structure of the food market in Ghana ........................................................... 62
4.2.1 The making of a market queen .... 65
4.2.2 The strength of the association of tomato women ....................................... 67
4.3 The weakness of the farmers’ cooperative ............................................................ 69
4.4 Identification of the market players and their functions ....... 71
4.5 Tomato marketing at the district level .................................. 80
4.5.1 The marketing structure and power dynamics ............. 82
4.6 Risks experienced within the tomato sector .......................................................... 86
4.6.1 Risk management strategies adopted to combat local factors ..................... 93
4.7 Market players and the traders’ dilemma in the tomato sector ............................. 96
4.8 Economic and socio-cultural factors that contribute to survival of the sector .... 100
4.8.1 Cost analysis of tomato production and trade ........................................... 100
4.9 The importance of Social-capital in tomato production ...... 107
4.9.1 The socio-cultural values that support production .... 110
4.10 Conclusion .......................................................................................................... 112

5 Regional trade policies and trends at the national level ...... 114
5.1 Introduction ......................................................................................................... 114
5.2 Cross border trade at a regional level .. 114
5.2.1 The tomato sector in Burkina Faso ............................................................ 115
5.3 Tomato marketing between Ghana and Burkina Faso ........................................ 120

5.3.1 Conflicting reasons why traders prefer Burkina Faso tomatoes ................ 125
5.4 Conclusion .......................................................................................................... 129

6 Global policies: the state of the domestic processing sector ............................... 130
6.1 Introduction ......................................................................................................... 130
6.2 Brief overview of the dynamics in the processing sector ... 130
6.3 The new tomato factory and International Investment; conflicting interests ...... 132
6.3.1 Revamp of the Pwalugu tomato factory .................................................... 134
6.3.2 An effort to ban tomato imports and emerging problems in the new factory
139
6.4 Local agro-processing methods practiced ........................................................... 142
6.5 Conclusion .......................................................................................................... 145

7 Tomato farming: economic and social implications ........... 147
7.1 Introduction ......................................................................................................... 147
7.2 How global trade shaped the internal processes of production ........................... 147
7.2.1 Traders position and the market 150
7.2.2 Social dimensions of the risks associated with tomato traders .................. 152
7.3 Internal politics: the manipulative power of government and foreign investment
............................................................................................................................. 153
7.3.1 Aspects of dilemma and risks in foreign investment ................................. 155
7.3.2 Influence o