Objectives and tools of science communication in the context of globalization [Elektronische Ressource] / vorgelegt von Alexandra Shults

Oleg Grabar

Sujets

• Wissenschaft

Informations

• Publié par: universitat_des_saarlandes
• Publié le: 01 janvier 2008
• Nombre de lectures: 7
• Langue: English

Extrait

Objectives and Tools of Science Communication
in the Context of Globalization


Dissertation
zur Erlangung des Grades eines
Doktors der Philosophie
der Philosophischen Fakultäten
der Universität des Saarlandes


vorgelegt von
Alexandra Shults


Saarbrücken, 2008

































Tag des Kolloquiums 21. November 2008
Dekan: Prof. Dr. Rainer Krause

Berichterstatter: Prof. Dr. Harald Zimmermann
Prof. Dr. Michael Kröning
Prof. Dr. Johann Haller



2Inhaltsverzeichnis
Zusammenfassung ......................................................................................................7
Summary .....................................................................................................................9
Vorwort......................................................................................................................11
Danksagung...............................................................................................................12
Introduction ..............................................................................................................13
1. Applied Research and Development under the Influence of Globalization 17
1.1 Public Mandate for Applied Research........................................................17
1.2 Globalization of Markets, Producers and Innovations ...............................23
1.3 Global Centers of Knowledge and the German Model ..............................27
1.4 Adjustment of R&D Strategies...................................................................34
2. Development of Communication.....................................................................40
2.1 Knowledge as Commercial Product ...........................................................40
2.2 Acceptance of Knowledge and Technologies.............................................44
2.3 The Role of Communication Tools (Public Relations and Marketing) in
Technology Transfer Institutions............................................................................49
3. Communication as Integral Part of Technology............................................54
3.1 The Meaning of Science Communication ..................................................54
3.2 Human Factor in Communication ..............................................................61
4. Instruments and Potential of Effective Communication...............................68
4.1 The Factors behind Development of Science Communication ..................68
4.2 Development of Scientific Culture .............................................................70
4.3 Dialogue between Main Actors of Science Communication Process ........74
4.4 Academic Research and Professionalism in Science Communication.......79
5. Expert Interviews..............................................................................................80
5.1 Introduction................................................................................................80

35.2 Objectives of the Expert Poll......................................................................81
5.3 Method of Qualitative Approach................................................................82
5.4 List of Discussed Issues..............................................................................82
5.5 Interviews and Interviewees .......................................................................82
5.6 Expert Poll Analysis...................................................................................84
5.6.1. The Essence of Science Communication................................................84
5.6.2. New Approach to Representation of Scientific Knowledge...................86
5.6.3. Objectives of Science Communication...................................................87
5.6.4. Influence of Globalization ......................................................................90
5.6.5. External Communication........................................................................91
5.6.6. Internal .........................................................................95
5.6.7. Management Support and Understanding of the Objectives ..................98
5.6.8. Instruments of Science Communication.................................................99
5.7 Conclusions..............................................................................................101
5.8 Original Questionnaire as Distributed to the Poll Participants.................105
6. Case Study: A Fraunhofer Institute – Transition to Effective Science
Communication.......................................................................................................108
6.1 General Remarks......................................................................................108
6.1.1. Purpose of the Case Study ....................................................................108
6.1.2. Brief General Characteristics of the Institute .......................................108
6.1.3. Analysis of Changing Strategies...........................................................109
6.2 Current Structure and Tools of Communication ......................................110
6.2.1. Place and Role of an Applied-Research Institute in Modern Knowledge-
Based Economy ....................................................................................................110
6.2.2. Labor Relations.....................................................................................111
6.2.3. Commonly Shared Vision ....................................................................112
6.2.4. Low Profile in the Information Market ................................................113

46.2.5. Coordination Center..............................................................................113
6.2.6. Insufficient Element of Marketing........................................................115
6.2.7. Complicated Policies for Promoting Innovations.................................116
6.2.8. Improvement of Communicational Tools and Skills at National and
International Level................................................................................................116
6.3 Prospects for Improvement.......................................................................117
6.3.1. Adjustment of Current Communication Strategies...............................117
6.3.2. Public Information Department as Effective Channel for Information
Streams and Implementation of Public Relations/Communication Strategy .......118
6.3.3. Adjustment of Policies for Decision-Making and Reporting Related to
Science Communication .......................................................................................118
6.3.4. Development of Effective Tools for Internal Communication, Promotion
of New Values for Successful Cooperation in Global Environment....................119
6.3.5. Development of Information Policies and Tools..................................119
6.3.6. New Information Environment – Extension of Existing Tools and
Introduction of New Forms of Communication ...................................................120
6.3.7. Relationship with Mass Media .............................................................121
6.3.8. Analysis of Market Information ...........................................................122
Conclusions..............................................................................................................123
Selected Bibliography.............................................................................................125


5TABLES AND GRAPHS
Table 1: Germany’s most knowledge-competitive regions (Robert Huggins
Associates)..................................................................................................................29
Table 2: Technology Transfer Performance in EC Report.........................................46
Table 3: Multidisciplinary Approach in R&D (Robert Logan)..................................66
Table 4: List of Expert Poll Participants.....................................................................84

Graph 1: Linear model (Credit: Lars Lindberg Christensen) .....................................74
Graph 2: IZFP industrial turnover 1997-2006..........................................................109



6Zusammenfassung
Die modernen Mittel der Kommunikation und der Mobilität verändern die
Welt in einem noch nicht absehbaren Maße, was man in der Wirkung mit dem
Begriff ‚Globalisierung’ zusammenfassend charakterisieren kann. Die
Industriegesellschaften internationalisieren sich kulturell und ökonomisch, ihre
Institutionen und das Leben und den Lebenshorizont des einzelnen. Vieles muss neu
bewertet und geregelt werden, unter anderem auch die Wissenschaftsgemeinschaften,
die international zusammenwachsen und gleichzeitig in einem dynamischen
Wettbewerb stehen bei der Entwicklung und Anwendung von Wissensressourcen.
‚Wissen’ wird im Zuge dieser Entwicklung zu einem marktf&#