Options for resistance strategies of local Chinese companies against foreign competition in the Chinese consumer goods market [Elektronische Ressource] / Lin Zhang

Zhanglin

Description

OPTIONS FOR RESISTANCE STRATEGIES OF LOCAL CHINESE COMPANIES AGAINST FOREIGN COMPETITION IN THE CHINESE CONSUMER GOODS MARKET Lin Zhang China Contents CONTENTS List of Figures...................................................................................................... VI List of Tables ..................................................................................................... VIII List of Abbreviations............................................................................................ X 1 Introduction 1 1.1 Prevalent Problems for Local Chinese Companies .................................................... 1 1.2 Research Aim ................................................................................................................. 4 1.3 Structure of the Dissertation......................................................................................... 7 2 Theoretical Framework................................................................................... 9 2.1 Strategy and Strategic Management............................................................................ 9 2.1.1 The Concept of Strategy ...................................................................................... 10 2.1.1.1 Definition of Strategy ............................................................................. 10 2.1.1.2 Strategy Typologies .............................................

Informations

• Publié par: universitat_bremen
• Publié le: 01 janvier 2008
• Nombre de lectures: 7
• Langue: English
• Poids de l'ouvrage: 2 Mo

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