Art of Public Writing, The

Zachary Michael Jack

Description

Today’s professionals recognize the need to elevate written communication beyond argument-driven pedantry, political polemic, and obtuse pontification. Whether the goal is to write the next serious work of best-selling nonfiction, to develop a platform as a public scholar, or simply to craft clear and concise workplace communication, The Art of Public Writing demystifies the process, showing why it’s not just nice, but necessary, to connect with those inside and outside one’s area of expertise. Drawing on a diverse set of examples ranging from Charles Darwin’s On the Origin of Species to Steven Levitt’s Freakonomics, Zachary Michael Jack offers invaluable advice for researchers, scholars, and working professionals determined to help interpret field-specific debates for wider audiences, address complex issues in the public sphere, and successfully engage audiences beyond the Corner Office and the Ivory Tower.

Informations

• Publié par: Parlor Press, LLC
• Date de parution: 28 octobre 2020
• Nombre de lectures: 2
• EAN13: 9781643172187
• Langue: English
• Poids de l'ouvrage: 2 Mo

Extrait

ART THE OF PUBLIC WRITING

ZACHARY MICHAEL JACK

The Art of Public Writing

Selected Nonfiction by Zachary Michael Jack

Te Haunt o Home: A Journey troug Amerîca’s Heartland(2020)

Rosalîe Gardîner Jones and te Long Marc or Women’s Rîgts(2020)

An Educatîon în Place: On Hîger Educatîon, Home, and te Necessîty o Local Learnîng (2019)

Country Vîews: Te Essentîal Agrarîan Commentarîes o Zacary Mîcael Jack, (2019)

Wîs You Were Here: Love and Longîng în an Amerîcan Heartland, (2017)

Marc o te Suragettes: Rosalîe Gardîner Jones and te Marc or Votîng Rîgts(2016)

Lîberty Hyde Baîley: Essentîal Envîronmental and Agrarîan Wrîtîng(2016)

Te Mîdwest Farmer’s Daugter: In Searc o an Amerîcan Icon(2012)

Love o te Land: Essentîal Farm and Conservatîon Readîngs rom an Amerîcan Golden Age, 1880-1920(2012)

Let Tere Be Pebble: A Mîddle-Handîcapper’s Year în Amerîca’s Garden o Gol(2011)

Te Green Roosevelt: Teodore Roosevelt în Apprecîatîon o Wîlderness, Wîldlîe, and Wîld Places(2010)

Partîcîpatory Sportswrîtîng: An Antology, 1870–1937(2010)

Insîde te Ropes: Sportswrîters Get Teîr Game On(2008)

Uncle Henry Wallace: Letters to Farm Famîlîes (2008)

THE ART OF PUBLIC WRITING

Zachary Michael Jack

Paror Press Anderson, Sout Carolîna www.parorpress.com

Paror Press LLC, Anderson, Sout Caroîna, USA © 2021 by Paror Press A rîgts reserved. Prînted în te Unîted States o Amerîca on acîd-ree paper.

S A N: 2 5 4 - 8 8 7 9

Lîbrary o Congress Cataogîng-în-Pubîcatîon Data on Fîe

978-1-64317-217-0 (paperback) 978-1-64317-218-7 (PDF) 978-1-64317-219-4 (ePub)

1 2 3 4 5

Cover îmage: Poto by Mark Boss on Unspas. Bates Ha, Boston Pub- îc Lîbrary Copyedîtor: Jared Jameson. Cover desîgn: Davîd Bakesey

Paror Press, LLC îs an îndependent pubîser o scoary and trade tîtes în prînt and mutîmedîa ormats. Tîs book îs avaîabe în paper, cot and eBook ormats rom Paror Press on te Word Wîde Web at ttps://parorpress.com or troug onîne and brîck-and-mortar bookstores. For submîssîon înor- matîon or to înd out about Paror Press pubîcatîons, wrîte to Paror Press, 3015 Brackenberry Drîve, Anderson, Sout Caroîna, 29621, or emaî edî- tor@parorpress.com.

Conens

Preace: Caîng A Pubîc Wrîters îx 1 Goîng Rogue, Stayîng Grounded 3 2 Cangîng Your Lens 16 3 Fîndîng Your Topîc, Growîng Your Audîence 42 4 Teîng Smart Storîes 59 5 Wrîtîng Lîke We Teac 93 6 Cratîng Persona Commentarîes 114 7 Mîndîng Your Tone 128 8 Knowîng Your Audîence 144 9 Gettîng Rîd o Gobbedygook 159 10 Estabîsîng Etos, Embracîng ïncusîvîty 176 11 Navîgatîng te Poîtîcs o Pubîc Wrîtîng 194 12 Wrîtîng Grants 203 13 Anayzîng News, Weîgîng Evîdence 224 14 Pubîsîng Opînîon Pîeces 235 15 Boggîng or Bîgger Audîences 247 16 Wrîtîng to Cange te Word 260

Aterword: On Becomîng a Pubîc Wrîter 279

About te Autor 281

To my teacers,

ellow dîscîples

o tîs dîîcult

and necessary art

Jîm,

Crîs,

Dîane,

Bîll,

Janîe

& Tom

Preface: Calling All Public Wriers

e advent o te COVïD-19 crîsîs în 2020 remînded te word gove T rnments or best practîces. Sometîmes tey ound useu guîdance o te urgent need or cear communîcatîon wît te pubîc. ïn te înîtîa stages o te pandemîc, goba cîtîzens ooked to teîr rom natîona eat înstîtutes, centers or dîsease contro, and word eat organîzatîons. At oter tîmes tey encountered a îtany o mîxed messages, poîtîca grandstandîng, aeged data manîpuatîon, and even mock advîce deîvered wît sarcasm. Te unsparîng round-te-cock nature o te pandemîc quîcky ed to te îdentîîcatîon o pubîc oîcîas wo connected we wît con- cerned cîtîzens, încudîng te îkes o NïAïD dîrector Dr. Antony Faucî and US Specîa Representatîve or Goba Heat Dîpomacy Dr. Debora L. Bîrx. Lackîng Faucî’s and Bîrx’s medîca traînîng, owever, cîe executîves on bot sîdes o te partîsan dîvîde ound temseves aced wît exîgencîes tat reîed not on te carîsmatîc retorîc tat ad eped tem wîn eectîons but on te need or cogent communîcatîon about mat and scîence, în partîcuar. Te natîona emergency et te natîon’s eected eaders wît îtte coîce; toug most ad been traîned as awyers, cîrcumstances now requîred tat tey become skîed transa- tors o epîdemîoogy and îmmunoogy. Coronavîrus wasn’t about pîckîng poîtîca wînners and osers among ard-pressed pubîc oîcîas tasked wît dîssemînatîng îts dîîcut data sets. Stî, te crîsîs utîmatey exposed tose wo acked te requîsîte communîcatîon skîs or te wîîngness to engage. ïn a goba pandem- îc, cear, concîse communîcatîon on tecnîca and scîentîîc matters mat- tered more tan ever. “Messages aîmed at a mass audîence durîng an emergency soud be cear, as concîse as possîbe, consîstent wît oter messages, and suîtabe or repetîtîon or mutîpe exposures over tîme,” warned James Kîmbe, Proessor o Communîcatîon at Seton Ha and an expert în government messagîng. “ï a message îs conusîng, contra-

îx