The DeMarco Factor
245 pages

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Vinny DeMarco might be a latter-day Don Quixote except that he tilts his lance at real obstacles to social justice: lobby-locked state legislatures and Congress, stonewalling the public will. And he makes impossible dreams come true. In twenty years of organizing campaigns in Maryland, he has led successful efforts to pass gun control laws (against National Rifle Association opposition), to hike cigarette taxes to prevent youth smoking, and to extend health care to hundreds of thousands of low-income workers. He has also built a unique alliance of mainstream and conservative faith groups, which helped secure rare bipartisan votes in Congress for the enactment in July 2009 of landmark FDA regulation of tobacco manufacture and marketing.

DeMarco's unique strategic template, developed over two decades of serial campaigning, includes momentum-building stages over a multiyear campaign; unrelenting, skillful access to the media for engaging public support; coalitions of hundreds, even thousands, of faith, community, labor, public health, and business groups; and a hard press on candidates to support legislation before elections, rather than after they are comfortably in office. As an organizer/leader, Demarco also succeeds in his campaigns through force of personality: his unquenchable exuberance and idiosyncrasies delight and madden his opponents--sometimes his allies, too.

Michael Pertschuk, himself a veteran advocate, here chronicles three of DeMarco's campaigns, each facing a different obstacle course. His deep analysis draws out strategic and leadership lessons that engaged citizens and advocates for popular causes stonewalled by powerful lobbies can put to immediate and practical use.



Publié par
Date de parution 25 juin 2010
Nombre de lectures 0
EAN13 9780826517043
Langue English
Poids de l'ouvrage 1 Mo

Informations légales : prix de location à la page 0,1750€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.


Transforming Public Will into Political Power
Michael Pertschuk
Vanderbilt University Press Nashville
© 2010 by Michael Pertschuk Published by Vanderbilt University Press Nashville, Tennessee 37235 All rights reserved First printing 2010 Second printing 2010
His book is printed on acid-free paper made from 30% post-consumer recycled content. Manufactured in the United States of America
Library of Congress Cataloging-in-Publication Data Pertschuk, Michael, 1933– He DeMarco factor : transforming public will into political power / Michael Pertschuk. p. cm. Includes index. ISBN 978-0-8265-1702-9 (cloth : alk. paper) ISBN 978-0-8265-1703-6 (pbk. : alk. paper) 1. Lobbying—United States—Case studies. 2. Public interest—United States— Case studies. 3. DeMarco, Vincent. 4. Lobbyists—Maryland. 5. Antismoking movement—Maryland. 6. Tobacco industry—Government policy—Maryland. 7. Antismoking movement—United States. 8. Tobacco industry—Government policy—United States. I. Title. JK1118.P46 2010 328.73ʹ078—dc22 2009026820
Without the concentrating effort of a . . . campaign, [political passion] dissipated into an attitude rather than any concrete program, a collection of grievances and not an organized force, images and sounds that crowd the airways and conversation but without any corporeal existence.
—Barack Obama,Dreams from My FatHer
For Anna
Introduction 1
Part I. The Maryland Children’s Initiative
Rescuing a Lost Cause 9
The DeMarco Campaign Template 29
Media Advocacy: “A Giant Telephone” 46
The 1998 State Elections: Bridgehead for Action 54
Politics without Partisanship 66
Victory and Accountability 80
Part II. Health Care for More: The Chameleon Campaign
An Impossible Dream? 91
Follow the Leaders, Lead the Leaders 112
Coming to Terms with a Governing Troika 129
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