Type Matters

Wyatt And Devoss

Description

Pending

Informations

• Publié par: Parlor Press, LLC
• Date de parution: 01 septembre 2017
• Nombre de lectures: 3
• EAN13: 9781602359789
• Langue: English
• Poids de l'ouvrage: 6 Mo

Extrait

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Matters

OR

The Rhetoricity of Letterforms

Edîted by Crîstoper Scott Wyatt and Dànîelle Nîcole DeVoss

TYPE MATTERS

VISUAL RHETORIC Seies Edio: Magueie Helmes

Te Visual eoic seies pulises wok y scolas in a wide vaiey of disciplines, including a eoy, anopology, eoic, culual sudies, psycology, and me- dia sudies.

Books in the Series Type Maes: The Rheoiciy of Leefoms, ed. y Cisope Sco Wya and Dànielle Nicole DeVoss (08) Invening Comics: A New Tanslaion of Rodolphe Töpffe’s Reflecions on Gaphic Soyelling, Media Rheo- ics, and Aesheic Pacice, ed. and ans. y Segio C. Figueiedo (07) Hapic Visions: Rheoics of he Digial Image, Infomaion, and Nanoechnolog y y Valeie L. Hanson (05) Locaing Visual-Maeial Rheoics: The Map, he Mill, and he GPSy Amy D. Popen (0) Visual Rheoic and he Eloquence of Design, ed. y Leslie Azmon (0) Wiing he Visual: A Pacical Guide fo Teaches of Composiion and Communicaion, ed. y Caol David and Anne . icads (008) Ways of Seeing, Ways of Speaking: The Inegaion of Rheoic and Vision in Consucing he Real, ed. y Kisie S. Fleckensein, Sue Hum, and Linda T. Calendillo (007)

TYPE MATTERS

THE RHETORICITY OF LETTER FORMS

Edited by Christopher Scott Wyatt and Dànielle Nicole DeVoss

Parlor Press Anderson, South Carolina www.parlorpress.com

Palo Pess LLC, Andeson, Sou Caolina, USA © 08 y Palo Pess All igs eseved. Pined in e Unied Saes of Ameica on acid-Ree pape.

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Cove image: "Type Maes"©07 y Cavelli Tsui. Used y pemission. Ineio design: David Blakesley

Palo Pess, LLC is an independen pulise of scolaly and ade iles in pin and muli- media fomas. Tis ook is availale in pape, clo and eBook fomas Rom Palo Pess on e Wold Wide We a p://www.palopess.com o oug online and ick-and-moa ooksoes. Fo sumission infomaion o o find ou aou Palo Pess pulicaions, wie o Palo Pess, 05 Backeney Dive, Andeson, Sou Caolina, 96, o email edio@ palopess.com.

Contents

Introduction: Type Matters C. S. Wyatt and Dànielle Nicole DeVoss

1 On Type and Typographic Anatomy C. S. Wyatt

2 Type Reveals Culture: A Defense of “Bad” Type Garrett W. Nichols

3 “Give Us Back Our Serifs”: The Cultural Rhetoric of Rage Against the [New] Google Logo Philip Rice

4 The Development of Typeface Personas and the Consequences of Perceived Identities Heather Noel Turner

5 Nostalgia for Handwriting: The Rhetoric of Comics Lettering Aaron Kashtan

6 “All Your Font Are Belong to Us”: Gaming in the Late Age of Print Elizabeth J. Fleitz

7 Why I Hate Times New Roman, and Other Confessions of a CreativeCritical Scholar Ames Hawkins

8 Why Bookerly Isn’t (and Why That’s Not Such a Terrible Thing) John Logie

v

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3

33

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9 Jan Tschichold’s Renunciation ofDie Neue Typographie: The Anatomy and Ethics of a Typographical Reversal David Bedsole

10 Typographic Nationalism and the Banal Uniformity of Imagined Communities Jake Cowan

11 Logotypes in Place: A Visual Rhetorical History of Cigar City Meredith A. Johnson, Peter Cannon, Roxanna Palmer, Joshua M. Rea, and Tanya Zarlengo

12 Font of Wisdom: The Vernacular Rhetoric of the Serenity Prayer William T. FitzGerald

13 Standardized Typography in Interactive Internet Environments John R. Gallagher and Rebecca Tarsa

14 Kinetic Typography: Reinserting Embodied Delivery into Recorded Oral Texts Christal Seahorn, Diana I. Bowen, Charles Jeffery Darwin, and Dragana Djordjevic

Type Subject Index Keyword Index Contributors

Contents

211

229

253

283

309

335

365 367 385

Introduction: Type Matters

C. S. Wyatt and Dànielle Nicole DeVoss

Three Typographic Tales o egin, we offe ee ype soies. T One: Te Doves Type disappeaed Rom culual use and ecame endangeed of e- ing eased Rom culual memoy in 96. Moe an a on of e ype was dumped ino e Tames ive in London, fueled y a spa eween e wo co-foundes and co-ownes of Doves Pess, a London-ased pining company founded y Tomas Co- den-Sandeson and Emey Walke.

ix