Wish You Were Here

Terry Stevens

Description

Written by Terry Stevens.The Stories Behind 50 of the World's Great Destinations.This book will give tourists and travelers a description of each of the 50 destinations with a personal explanation giving an insight as to why, and how, these destinations consistently deliver high quality visitor experiences. It aims to show the visitor how good management and an understanding of the importance of hospitality underpins the success of each destination. Tourists are now very interested in knowing more about how the places they visit are organized and how they get things right.Including a detailed analysis of international best practice in destination management written with deep insight and research supported by extensive bibliography. This will be a major reference book on successful destination management based on Terry's 40 years working in the industry in over 55 countries.- This is not a typical language-driven, promotional bucket-list guidebook. Stevens gives these destinations real world context. He tells us its personality, its mood and not just the reason for being but its reason for resilience, perseverance and ultimate success.' Peter Greenberg, Travel Editor/CBS News

Informations

• Publié par: Graffeg
• Date de parution: 20 avril 2020
• Nombre de lectures: 0
• EAN13: 9781913634261
• Langue: English
• Poids de l'ouvrage: 4 Mo

Extrait

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Wish You Were Here



Wish You Were Here Published in Great Britain in 2020 by Graffeg.
Written by Terry Stevens Copyright © 2020. Designed and produced by Graffeg Limited copyright © 2020.
Graffeg, 24 Stradey Park Business Centre, Mwrwg Road, Llangennech, Llanelli, Carmarthenshire SA14 8YP Wales UK www.graffeg.com
Terry Stevens is hereby identified as the author of this work in accordance with section 77 of the Copyrights, Designs and Patents Act 1988.
A CIP Catalogue record for this book is available from the British Library.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publishers.
Professional edition ISBN 9781913134969 Consumer edition ISBN 9781913134952
Professional edition eBook ISBN 9781913634276 Consumer edition eBook ISBN 9781913634261
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Cover Photo: Bled, Slovenia © Jost Gantar.


‘A lack of prejudice and an inextinguishable curiosity makes one an instinctive traveller.’


William Dampier (1651–1715), buccaneer, explorer and hydrographer born in East Coker who three times circumnavigated the globe and the first Englishman to explore and map Australia.
















Wish You Were Here


To Jac, Elis, Gruff, Owain a Moi
Be curious, enjoy travelling the world – the Odyssey of the human spirit – but always return home safe.



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Destinations


Arhus, Denmark 17
Abano–Montegrotto and Euganee Hills, Italy 20
Alps to Ocean, New Zealand 24
Armagh, Food and Cider Festival, Northern Ireland 28
Austin, Texas, USA 32
Baden-Baden, Germany 36
Baiersbronn, Germany 41
Barcelona, Spain 44
Belfast, Northern Ireland 49
Berlin, Germany 52
Bilbao, Spain 56
Bled and Bohinj, Slovenia 61
Bregenz and Bregenzerwald, Austria 64
Bremerhaven, Germany 68
Cape Town, South Africa 72
Catalunya, Spain 76
Chicago, USA 80
Copenhagen, Denmark 84
Elciego, City of Wine Rioja Alavesa, Spain 90
Fanø Island, Denmark 94
Flagstaff, USA 99
Flanders, Belgium 102
Franshhoek Valley, South Africa 107
Isle of Arran, Scotland 110


Jackson Hole, Wyoming, USA 114
Jyväskylä, Finland 118
Kitzbühel, Austria 122
Lausanne, Switzerland 126
Linz, Austria 131
Ljubljana, Slovenia 134
Loch Ness, Scotland 139
Mali Lošinj, Croatia 142
Margaret River, Australia 147
Muskoka, Ontario, Canada 150
Nantes, France 154
North Wales 158
Norway’s National Tourism Routes 164
Park City, Utah, USA 170
Québec City, Canada 175
Rovinj and the Istrian Peninsula, Croatia 178
Saalfelden-Leogang, Austria 183
San Antonio, Texas, USA 186
Santa Fe, USA 191
Seoul, South Korea 195
Soca Valley, Slovenia 198
South Somerset, England 202
Trentino and Riva, Italy 208
Turku Archipelago, Finland 212
Wild Atlantic Way, Ireland 217
Zadar, Croatia 220



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CONTENTS


Soc ˇ a Valley, Slovenia


Welcome / Croeso Peter Greenberg 6
Foreword Anita Mendiratta 8
Author Terry Stevens 9
Best LUXLife Destination Management Development Expert 2019 10
Capturing memories: taking photographs of great destinations by Sarah Freeman 12
Making the Cut: Selecting the 50 Destinations 14


Acknowledgements 224
A Final Thought 225
Photo Credits 226



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Wish You Were Here


Perhaps the best part of Wish You Were Here is that – unlike the obvious suggestion of its title – this is not a typical language-driven, promotional, bucket list guidebook. Terry Stevens gives these destinations real world context. He doesn’t just present a description of a destination – be it a city or a region.
He tells us its personality, its mood, and not just its reason for being, but also its resilience, perseverance and ultimate success. Stevens’ real wish here is for us to approach the world with a mission that goes beyond mere attraction or desire, but to understand these places and how they came to be, and perhaps in the process to understand our never-ending need to experience them.
Peter Greenberg Travel Editor/CBS News


Welcome / Croeso Peter Greenberg















Right: Berlin Cathedral.




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Wish You Were Here


French poet Victor Hugo once wrote, wisely and poignantly: ‘There is nothing more powerful than an idea whose time has come.’ How perfectly this statement applies to global travel and tourism!
Embedded within the United Nations Sustainable Development Goals, travel and tourism is now recognised and respected as an economic sector vital to sustainable, inclusive global development. With more than four million people crossing international boundaries every single day in 2019, travel and tourism currently accounts for over 10% of global gross domestic product and one in ten jobs worldwide. Uniquely, it has also become a means for shaping the future of nations, (re) strengthening national identity, competitiveness, and participation in the global community.
Importantly, the strength of the industry’s heartbeat comes from its ability to unlock cross- border, cross-cultural and cross-generational understanding – the human interactions created by tourism offering us all direct, invaluable sensitivity towards our shared world’s diversity
and differences in a way that inspires greater understanding, respect, and ultimately peace.
With this remarkable impact, destinations – cities, regions and nations – are working tirelessly to unfold welcome mats to travellers. Increased competition has meant that, sadly, the desire of destinations to quickly and aggressively stand out can, on occasion, result in strategically short-sighted product and/or promotion decision making that goes against the innate strengths and spirit of the destination. In so doing, tourism development can challenge the social, cultural and/ or environmental fabric of the destination, creating an underlying tension between visitors and locals. Duty of care has, as a result, become a part of the DNA of responsible tourism growth.
In Wish You Were Here , industry veteran Professor Terry Stevens applies his decades of experience and insight as a global tourism practitioner into putting a zoom lens on 50 leading destinations and their leaders. From Aarhus to Zadar, Wish You Were Here carefully analyses what it takes to successfully not just build, but rebuild through tourism, making it a rich, practical travel guide with a difference.
Anita Mendiratta
Founder & President, Anita Mendiratta & Associates, Special Advisor to the Secretary General, UNWTO


Foreword Anita Mendiratta




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Professor Terry Stevens is an international tourism consultant. A love of travel and interest in landscape was inspired by a teacher of geography at Yeovil Grammar School and fuelled by fellow East Coker ‘villagers’; William Dampier (1651–1715) explorer, hydrographer and buccaneer; and the great twentieth-century poet, T. S. Eliot.
Terry arrived in Swansea to study Geography at Swansea University in 1970. After gaining his MSc in Land Management at Reading University he returned to work at the Wales Tourist Board and has lived in Wales ever since, where he learnt to speak Welsh.
After leaving university he developed tourism on some private estates before working for the Pembrokeshire Coast National Park, West Glamorgan County Council and the Welsh Historic Monuments before being appointed Professor and Dean of Tourism in Swansea and Advisor to the European Centre for Cultural Tourism in Barcelona. In 1986 he established his multi-award winning, international tourism consultancy, Stevens &


Author Terry Stevens



Associates, and has now worked on destination development and management in almost 60 countries around the world. In 2019 he was honoured to receive the LUXLife award for being the Best Destination Development Expert in the World – an award that has prompted this book. The LUXLife citation follows on the next page.
Terry has over 350 published works including Landscape Wales (published by Graffeg), a pictorial celebration of the glorious natural treasures and landscapes of Wales. Featuring spectacular mountains, dramatic coastlines, gentle lowlands and idyllic river valleys in over 80 photographs.
Terry is originally from East Coker in Somerset and is married to Catrin. They, and their daughters, Mari and Non, with their families all live in south Wales. He’s a lifetime fan of Yeovil Town F.C. (The Glovers).



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Led by renowned hospitality industry expert