Weather and Climate Risk Communication

Flore Tanguay-Hébert, Jean Bernard Guindon, Bernard Motulsky

Description

We are all exposed to meteorological and climate risks that impact our daily lives to some degree. A number of organizations with professionals from various areas of expertise provide solutions to prevent and manage these risks. It is critical to adequately communicate these issues to individuals who may be impacted and to the various actors involved in managing these problem situations to offset any harmful effects.
The purpose of this book is to convey the role of communications in risk management. In this book, practitioners and researchers share their experiences and observations and through examples, reflections and practical exercises, they equip readers with a range of tools to improve their communications and understanding of events involving the transmission of messaging.
This book deals with risk communication concepts, the actual practice of communications, communicating in a digital environment, and the overall repercussions. Readers who are either risk management and communication professionals or students are shown how they can assume an enhanced participatory role in implementing effective and relevant communications strategies that minimize the negative impact of crisis situations.

Informations

• Publié par: Presses de l'Université du Québec
• Date de parution: 06 septembre 2018
• Nombre de lectures: 0
• EAN13: 9782760547582
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Weather and Climate Risk Communication
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The Copyright Act forbids the reproduction of works without the permission of rights holders. Unauthorized photocopying has become widespread, causing a decline in book sales and compromising the production of new works by professionals. The goal of the logo is to alert readers to the threat that massive unauthorized photocopying poses to the future of the written work.
Weather and Climate Risk Communication
Under the direction of
Bernard Motulsky, Jean Bernard Guindon and Flore Tanguay-H bert
Biblioth que et Archives nationales du Qu bec and Library and Archives Canada cataloguing in publication
Communication des risques m t orologiques et climatiques. English
Weather and climate risk communication
(Communications - relations publiques)
Translation of: Communication des risques m t orologiques et climatiques.
Includes bibliographical references.
Issued in print and electronic formats.
ISBN 978-2-7605-4756-8
ISBN 978-2-7605-4757-5 (PDF)
ISBN 978-2-7605-4758-2 (EPUB)
1. Communication in meteorology. 2. Risk communication. I. Motulsky, Bernard. II. Guindon, Jean Bernard. III. Tanguay-H bert, Flore. IV. Title. V. Series: Collection Communication et relations publiques.
QC854.15.C6513 2017
551.501 4
C2017-940980-8
C2017-940981-6

Translation
Antonio D Alfonso and Phinesse Translations
Revision
Phinesse Translations
Graphic Design
Richard Hodgson
Cover photo
iStock
Layout
Info 1000 Mots
Legal deposit: 3 rd quarter 2017
Biblioth que et Archives nationales du Qu bec
Biblioth que et Archives Canada
2017 - Presses de l Universit du Qu bec
Printed in Canada
D4756-1 [01]
TABLE OF CONTENTS
List of inserts, figures and tables
Introduction
CHAPTER 1 Basic Concepts in Risk Communication in Meteorology and Climatology
by Jean Bernard Guindon
1.1 Conditions Prior to the Risk Communication Process
1.1.1 Self-Presence
1.1.2 Tolerance to Ambiguity
1.1.3 Valuing Differences
1.1.4 Availability
1.2 Obstacles in Risk Communication
1.2.1 Defense Mechanisms
1.2.2 Assumptions and Myths
1.2.3 An Antidote: Asking Questions
1.3 Moving From the Individual to the Organization
1.3.1 Risk Communication Charter
1.3.2 An Approach Tailored to Each Municipality or Organization
1.3.3 Proposed Amended Charter to Cover Overall Risks
Conclusion
References
Exercises
CHAPTER 2 Common Concepts in Building a Foundation for Effective Communication Between Partners in Meteorological and Climate Risk Communication
by C drick Morneau and Jean Bernard Guindon
2.1 Emergency Management
2.2 Risk, Hazard, and Vulnerability Concepts
2.3 Crisis, Disaster or Catastrophe Concepts
2.4 Application to Meteorology and Climatology
Conclusion
References
Exercise
CHAPTER 3 The Standard Reference Framework for Setting Benchmarks in Meteorological and Climate Risk Communication
by Flore Tanguay-H bert
3.1 What Is an ISO Standard?
3.2 Standards 3100 and 31010
3.2.1 Communication Principles of ISO Standard 31000
3.2.2 Risk Management Process
3.2.3 Risk Management Process Based on Standard 31000
3.2.4 The Systemic Approach
3.2.5 The Systemic Approach and Risk Management
3.2.6 Monitoring, Vigilance, Alert, Review
3.2.7 Recording the Risk Management and Communication Process
3.2.8 Communication and Consultation as Risk Management Methods
3.2.9 Scope
3.2.10 Continuous Improvement and Total Quality Management
3.3 Communication Principles According to ISO Standard 31000 and Case Studies
3.3.1 Why Do Case Studies on Risk Communication?
3.3.2 Methodological Challenges in Analyzing Risk Communication
3.3.3 The Standard s Principles as Guidelines in Reviewing Case Studies
3.3.4 The Richelieu and Calgary Floods
3.3.5 The Richelieu Case: Strong Network and Unilateral Communication
3.3.6 The Case of the Calgary Floods: An Example of Social Media Integration
Conclusion
References
Exercises
CHAPTER 4 Psychosocial Aspects of Risk Perception and Communication
by Louise Lemyre, in collaboration with Myriam Beaudry and An Gie Yong, doctoral students
4.1 Unpacking the Concept of Risk: Unpacking the Components
4.1.1 Hazards and Consequences
4.1.2 Vulnerability: Susceptibility, Sensitivity, Accessibility
4.1.3 Timeline of Action: Communication as Prevention
4.1.4 Social Ecology of Risk: Individual and Collective Contexts
4.1.5 Complexity, Uncertainty and Anticipation
4.1.6 Risk Evaluation: Assessment and Perception
4.2 Risk Perception: Levers of Communication
4.2.1 Cognitive and Emotional Risk Appraisal
4.2.2 Heuristics
4.2.3 Mental Models
4.2.4 Emotional Component
4.2.5 Trust, Ethics, Benevolence
4.3 Risk Communication: Aiming for Mobilization and Empowerment
4.3.1 Strategic Approach
4.3.2 Contemporary Paradigm
4.3.3 Responsibilities and Evaluation
4.3.4 Examples
Conclusion
References
Exercises
CHAPTER 5 Risk Communication Strategy and Stakeholders
by Michel C. Dor
5.1 Components
5.1.1 Preparedness
5.1.2 Message Delivery
5.1.3 Feedback
5.2 The Players in Risk Communication
5.2.1 Scientists
5.2.2 Technologists
5.2.3 Communicators
5.2.4 Authorities
5.2.5 Managers
5.2.6 Media
5.2.7 Emergency Responders
5.2.8 The Public
5.3 Orchestrating Risk Communication Contributions
Conclusion
References
Exercises
CHAPTER 6 Required Skills and Rules of the Art of Risk Communication
by Bernard Motulsky
6.1 How to Integrate Communications in Risk Management
6.1.1 Timeliness
6.1.2 Relevance
6.1.3 Control
6.1.4 Advice
6.1.5 Responsibility or Accountability
6.2 Planning Communications
6.2.1 What Are The Expected Results?
6.2.2 Who Is The Audience?
6.2.3 What Needs to be Said to Achieve the Desired Effect?
6.2.4 How Is This Accomplished?
Conclusion
References
Exercises
CHAPTER 7 Advice, Reflections, and Testimonials of a Communicator At the End of the Tunnel in Risk Communication
by Jacques Lavigne
7.1 Communications: Integral Part of Our Lives
7.2 Importance of Customer Segmentation
7.3 The Truth Is Always the Best!
7.4 Credibility: A Critical Component
7.5 Media Relations: The Thorn in the Side of Many Scientists and Other Experts
7.6 Interviews
Conclusion
References
Exercises
CHAPTER 8 The Multidimensional Limitations of Risk Communication
by Michel C. Dor
8.1 Scientific Limitations
8.2 Technological Limitations
8.3 Organizational Limitations
8.3.1 Priorities
8.3.2 Structures
8.3.3 Human Resources
8.3.4 Financial Resources
8.4 Institutional and Political Limitations
Conclusion
References
Exercises
CHAPTER 9 Managing Communications in a Crisis Situation in the Age of Social Networks
by Nadia Seraiocco
9.1 A Known Accelerated Diffusion Curve in Public Relations
9.2 Managing Mediatization in a Context of Multiple Media Platforms
9.3 Addition of Web Platforms, then Social Networks
9.4 Harmonizing Communications by Conveying them Via Omnichannels
9.5 Organizing Communications to Respond to Safety Issues
9.6 Raising Awareness in Senior Leaders About the Role of Social Media in a Crisis
9.7 Living With Freedom of Expression and Expecting the Opposite
9.8 Equipping the Organization s Spokesperson for Social Networks
9.9 Trend Towards Omnichannel Crisis Communications
Conclusion
References
Exercises
CHAPTER 10 Data Science and Perception of Natural and Climate Risks: An Analysis of Twitter Conversations
by Nathalie de Marcellis-Warin and Thierry Warin
10.1 Guiding Principles for Analyzing Twitter Conversations
10.1.1 Characteristics of Twitter Users and Posted Messages
10.1.2 Why Is Analyzing Twitter Conversations Relevant?
10.1.3 Collecting Twitter Posts
10.1.4 Analysis of Twitter Posts
10.1.5 Sentiment Analysis in Twitter Posts: Positive or Negative?
10.2 Example of The Analysis of Real-Time Twitter Conversations During the 2015 Canadian Federal Elections (#globaldebate and #polcan2015)
10.3 Twitter Alerts in Di