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Description
It contains 118 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Brand Management.
A quick look inside of some of the subjects covered: Branding, Customer Experience Management, Touchpoint - Application area, Brand name - Attitude branding and iconic brands, Neil H. McElroy - [http://www.brandrants.com/brandrants/2011/05/mcelroy-brand-man-memo.html The McElroy Memo], Brand ambassador - Rise of brand managers, Corporate officer, Mini (marque) - Mini Paceman (2013 to present), HootSuite, Brand orientation - Approaches, Brand implementation - Key problem fields, Brand orientation - Justification, Wirth Research - Project management, NHH - Academics, Call sign - Broadcast call signs, Spin-off product, Telus - Background, ESSEC - MBA in International Luxury Brand Management, Employer branding - Origin, Beyoncé - Fashion lines, Brash Brands, Westinghouse Electric Company - Westinghouse Electric Corporation, and much more…
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Informations
Publié par | Emereo Publishing |
Date de parution | 19 octobre 2014 |
Nombre de lectures | 0 |
EAN13 | 9781488811357 |
Langue | English |
Informations légales : prix de location à la page 0,1250€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.
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