Saturday Millionaires

Kristi Dosh

Description

Last year Football Bowl Subdivision college football programs produced over $1 billion in net revenue. Record-breaking television contracts were announced. Despite the enormous revenue, college football is in upheaval. Schools are accused of throwing their academic mission aside to fund their football teams. The media and fans are beating the drum for athletes to be paid. And the conferences are being radically revised as schools search for TV money. Saturday Millionaires shows that schools are right to fund their football teams first; that athletes will never be paid like employees; how the media skews the financial facts; and why the TV deals are so important. It follows the money to the heart of college football and shows the real game being played, covering such areas as:

Myth #1: All Athletic Departments Are Created Equal

Myth #2: Supporting Football Means Degrading Academics

Myth #3: College Football Players Could Be Paid Like Employees

Myth #4: Football Coaches Are Overpaid

Myth #5: A Playoff Will Bring Equality to College Football

Myth #6: Only a Handful of Athletic Departments Are Self-Sustaining

The business of college football is unlike any other business. Saturday Millionaires takes you behind the scenes and teaches you how to understand the industry from the inside out, touching on such subjects as conference realignment, pay-for-play, conference television networks and where all those millions go at the end of the day.

Sujets

• Sport
• Sports collectifs
• Rugby & Football américain
• Sports
• Title IX
• Recreation
• Football
• National Collegiate Athletic Association
• Rugby

Informations

• Publié par: Turner Publishing Company
• Date de parution: 31 juillet 2013
• Nombre de lectures: 1
• EAN13: 9781118386682
• Langue: English

Extrait

PRAISE FOR
SATURDAYMILLIONAIRES -->


"Kristi Dosh was the first sports business writer who wanted to learn how the actual financial side of a college athletics department works and how football drives (and spends) the revenues for an athletics program. Her legal training gives her great perspective explaining the impact of Title IX, television contracts, and pay-for-play with its tax implications for athletic departments. Kristi takes you into what Saturday football games really mean to universities across the country."
- Ben Jay, Director of Athletics at University of Hawaii; former Executive Associate Athletics Director , Finance Operations at The Ohio State University
"The business of college football has changed dramatically in the past twenty years, and Kristi's understanding of why schools decide what they do separates her from anyone else I know in my industry. This is a book I've been waiting to read for years."
- Tim Brando, CBS Sports studio host and play-by-play announcer and host of the Tim Brando Show on Sirius/XM College Sports Nation
" Saturday Millionaires provides an inside, in-depth look into the money machine known as college football. It is a must read for anyone who enjoys the business of college football. The book takes the reader through the various myths that are often associated with big time college athletics. As a Sport Management professor, [I've found] this book will provide analysis and information that is relevant to many different aspects of our field."
- Matthew Blaszka, Assistant Professor, Health, Recreation, and Sport Management Department, York College of Pennsylvania
SATURDAY MILLIONAIRES
HOW WINNING FOOTBALL BUILDS WINNING COLLEGES -->
SATURDAY MILLIONAIRES
HOW WINNING FOOTBALL BUILDS WINNING COLLEGES
KRISTI DOSH
WILEY -->
Turner Publishing Company / Wiley General Trade 200 4th Avenue North Suite 950 Nashville, Tennessee 37219 445 Park Avenue 9th Floor New York, NY 10022
www.turnerpublishing.com
Saturday Millionaires: How Winning Football Builds Winning Colleges
Copyright 2013 Kristi Dosh. All rights reserved. This book or any part thereof may not be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.
Cover design: Jose Almaguer Book design: Lissa Auciello-Brogan
Library of Congress Cataloging-in-Publication Data
Dosh, Kristi. Saturday millionaires: how winning football builds winning colleges / Kristi Dosh. pages cm ISBN 978-1-118-38665-1 (hardback) 1. Football-Economic aspects-United States. 2. College sports-Economic aspects-United States. 3. Universities and colleges-United States-Finance. I. Title. GV956.4.D67 2013 796.332'63-dc23
2013024461
Printed in the United States of America
13 14 15 16 17 18 0 9 8 7 6 5 4 3 2 1
To Chadd-the best part about my life is you.
CONTENTS -->

Foreword xi --> Introduction 3 --> 1 Does Football Pay for Itself (Even if the School Pays for Football)? 7 --> 2 Are Coaches Overpaid and Bowl Appearances Overrated? 19 --> 3 Why Student Athletes Can Never Be Paid 31 --> 4 Conference Realignment 51 --> 5 Why AQs Should Form Their Own Division 77 --> 6 Call Them What You Want, but There Will Always Be Non-AQs 87 --> 7 What Makes a Good AD? 101 --> 8 Why Notre Dame Grads Are Paying More for Cable So Indiana Grads Can Watch Their Team 111 --> 9 What Has Football Done For Us? 8 Reasons Football Raises the University 127 --> Acknowledgments 145 --> Index 147 -->
FOREWORD -->


T he late great Beano Cook told me years ago if college football ever changed its postseason format it would be for all the wrong reasons. It's never because the powerbrokers want to make it right. No matter how much money is made, there's always an appetite for more money, and it's that need that challenges administrations in these institutions of higher learning.
As I've grown older, I've noticed that my old original College GameDay partner was as I used to say, a "college football soothsayer."
The rich will continue to get richer, but they'll throw enough breadcrumbs behind them to keep the have-nots from starving. You see, while the new playoff might bring more opportunity on the field (the full extent of which remains to be seen), their share of the pie will increase only enough to stave off their hunger. Those schools will continue to rely largely on student fees to compete at college football's highest level.
It's not all bad though. Some schools are operating with a surplus of great amounts, actually enabling them to give cash back to the academic side, as Kristi will detail in the book. Others are funding athletics to act as a billboard for the university, reaping the rewards when their team plays on national television.
Fans are more sophisticated now and usually want to know why certain decisions are made. Trust me when I say it's always a business decision. These institutions have the mission to educate, but they are also in the business of making money.
Kristi knows that better than anyone I know.
Many times I've wondered if anyone would step up and go through what it takes to investigate the business of intercollegiate athletics. In addition to my studio and play-by-play work, I also host a nationally syndicated radio show. A few years ago, my agent made me aware of Kristi Dosh. She was a guest on my show one summer day, and since then she's been my go-to resource anytime we talk the business of college sports.
In this book, she will detail how the incredible growth of college sports has led to tremendous success for some while inspiring others to compete beyond their means. Does that mean we'll eventually see a new division emerge as the powerbrokers separate from the pack?
Television is funneling more money into intercollegiate athletics than ever before, but has it reached its full market share?
Will universities ever be compelled to share that money with the student athletes?
This author is best suited to answer those questions.
The business of college football has changed dramatically in the past twenty years, and her understanding of why schools decide what they do separates her from anyone else I know in my industry. This is a book I've been waiting to read for years.
In the following pages you learn that Kristi Dosh is indeed the "SportsBizMiss."
-Tim Brando, host of the Tim Brando Show
SATURDAY MILLIONAIRES -->
INTRODUCTION -->


W hen I say Boise State University, what's the first thing you think of? Unless you're part of the small minority who attended school there, I'm guessing it's the blue football field. Or perhaps the Statue of Liberty play the Broncos used to win the 2007 Fiesta Bowl. As sure as I am that it wasn't their 13th-ranked public undergraduate engineering program that caught your eye, I'm positive it was something football-related, and not just because this book is about college football.
Most of you will think football first, because football has made Boise State part of the national conversation. And no doubt football is a reason that in just six years, from 2006 to 2011, the percentage of freshman enrolling at Boise State from out-of-state has jumped from 13.5 percent to 34 percent. Considering out-of-state tuition was $10,400 higher per student for the 763 nonresident freshman entering in the fall of 2012, that could translate into nearly $8 million dollars more annually than if those students were in-state enrollees. Multiply that by the non-resident students at Boise State in their second year and beyond, and by the number of years each of those students spends at Boise State to get their degree, and we're talking hundreds of millions of dollars, assuming those students don't become state residents during their tenure.
Out-of-state students translate directly into dollars, but Boise State has experienced other positive enrollment trends. Following the football team's 2007 and 2010 Fiesta Bowl appearances, the university experienced enrollment increases of 9.1 percent and 5.6 percent, respectively. However, the university also used the increased applications to become more selective. Over 70 percent of new freshman applicants were admitted in 2006, but only 54 percent were admitted in 2011. The percentage of students who scored in the top quarter on their ACTs grew from 28 percent to 40 percent over the same five-year period.
While these numbers can't be solely attributed to football, they also aren't merely indicative of a nationwide trend, or even a regional trend. Fellow state school, University of Idaho, which played football at the FBS level as a member of the WAC during this time period, saw its numbers fall while Boise State's rose. From 2006 to 2011, the average GPA of University of Idaho's freshman fell from 3.42 to 3.33, while Boise State saw an increase from 3.28 to 3.34. While Boise State's out-of-state enrollment for freshman surged from the aforementioned 13.5 percent to 34 percent, Idaho's fell from 34 percent to 24 percent.
At many universities, those on the academic side will use their dying breath to tell you that football has no positive impact on academics. In fact, some are adamant college football has corrupted universities. They'll tell you about US News and World Report rankings and research grants, but they'll deny their football team's BCS bowl appearance had anything to do with increased applications or more selective enrollment.
Boise State, however, embraces its football success. This is perhaps most evident in the website it created to highlight faculty and university achievements outside athletics-it's called "Beyond the Blue," an acknowledgment that the blue football field on the East side of campus is the most-recognized feature of the university.
The fact is, football creates publicity in a way few schools could duplicate with a more traditional marketing campai