How do you explain Dennis Rodman's dyed hair, tattoos, and pierced body parts? Why are there so many athletes stripping for men's underwear ads? Besides sport, what do Pat Riley, Alex Rodriguez, and Ian Thorpe have in common? And why has David Beckham been compared to Louis XIV?
In this fascinating exploration of past and present celebrity athletes, David Coad shows how gender roles for men are undergoing a revolutionary change. Once famous for their lack of style off the field, professional players are now fashion-conscious trendsetters. Looking at certain stellar sports figures of the past, such as Joe Namath and Jim Palmer, who were at the vanguard of reinterpreting gender roles, Coad goes on to examine their primped out and "pimped out" contemporary successors—those athletic peacocks in their furs, silks, and diamonds who embody metrosexuality, widen its focus, and demonstrate the range of experiences open to today's male. Acknowledgments
Part One
1. Sports Sex
Gender and Sexual Mythologies Jock culture Sports Rape Homosocial Desire Homosexual Outing Heterosexual Outing
2. Metro Sex
Mirror Men Dandies Playboys Feminine Side Backlash
Part Two
3. New York
GQ Ralph Lauren and His Models Protometrosexuality Fashion Photographs of Athletes
4. Armani
Armani's Stellar American Athletes Armani's Superstars in Europe The Great Masculine Renunciation
Part Three
5. Undies
Premetrosexual Undies The Pioneer of the Undie Revolution The Modern Kouros Football and Basketball Favorites The All-American Metrosexual Undie Trouble Resistance to Metrosexuality Metrosexual Undies What Do Undies Reveal?
6. Black Bodies
The African American Aesthetic Pimped Out Bodies NBA Tattoos and Bling-bling Mainstream and Transracial Pimped Out Bodies Fetishizing Black Bodies Black Bodies in Briefs
7. Sporno Stars
Sports Nudity The Gay Gaze Soccer Photo Albums Sports Calendars A&F Catalogs Fetishizing the Exotic
8. Metrosexual Masculinity
Joe Namath Ian Thorpe David Beckham Beautiful Bodies
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Extrait
T H E M E T R O S E X U A L
SUNY series on Sport, Culture, and Social Relations
CL Cole and Michael A. Messner, editors
Metrosexual the GENDER, SEXUALITY, AND SPORT l D AV I D C O A D
Published by State University of New York Press, Albany
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For information, contact State University of New York Press, Albany, NY www.sunypress.edu
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Library of Congress Cataloging-in-Publication Data Coad, David, 1958-The metrosexual : gender, sexuality, and sport / David Coad. p. cm.—(SUNY series on sport, culture, and social relations ; 283) Includes bibliographical references and index. isbn978–0-7914–7409–9 (hardcover : alk. paper)— isbn978–0-7914–7410–5 (pbk. : alk. paper) 1. Sports—Sociological aspects. 2. Sports—Social aspects. 3. Masculinity in sports. 4. Gender identity. I. Title gv706.5.c582008 306.4'83—dc22 2007035438
10 9 8 7 6 5 4 3 2 1
Acknowledgments
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2
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Contents
Part One
Sports Sex Gender and Sexual Mythologies Jock culture 5 Sports Rape 6 Homosocial Desire 9 Homosexual Outing 12 Heterosexual Outing 13
Metro Sex Mirror Men 18 Dandies 21 Playboys 24 Feminine Side 26 Backlash 32
Part Two
4
New York GQ4o Ralph Lauren and His Models 4 Protometrosexuality 45 Fashion Photographs of Athletes
3
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Armani Armani’s Stellar American Athletes 54 Armani’s Superstars in Europe 61 The Great Masculine Renunciation 65
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l
The Metrosexual
Part Three
Undies Premetrosexual Undies 89 The Pioneer of the Undie Revolution The Modern Kouros 94 Football and Basketball Favorites 96 The All-American Metrosexual 98 Undie Trouble 100 Resistance to Metrosexuality 105 Metrosexual Undies 107 What Do Undies Reveal? 113
Black Bodies The African American Aesthetic 121 Pimped Out Bodies 123 NBA Tattoos and Bling-bling 124 Mainstream and Transracial Pimped Out Bodies 130 Fetishizing Black Bodies 132 Black Bodies in Briefs 139
Sporno Stars Sports Nudity 145 The Gay Gaze 147 Soccer Photo Albums 151 Sports Calendars 154 A&F Catalogs 156 Fetishizing the Exotic 158
Metrosexual Masculinity Joe Namath 166 Ian Thorpe 173 David Beckham 181 Beautiful Bodies 191
Conclusion
Works Cited
Index
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Acknowledgments
I would like to thank Michael Hollington for a discussion on metro-sexuality at a conference in Portugal, David Halperin for his interest and kind assistance, and those who offered helpful remarks on draft work, especially Andrew Leverton, Michael O’Rourke, and William Dow. I express a special note of gratitude to John Chandler, who closely followed the text as it progressed into its present form. I would also like to thank Mark Simpson for his comments on my work and an anonymous reader for the State University of New York Press, who offered pertinent and useful advice. James Bennett, Louise Catchpole, Momin Rahman, and Eithne Quinn kindly as-sisted in research, and I am grateful to Carmel Bond and Stephen Bond. For permission to reproduce photographic material, the au-thor would like to gratefully thank: aussieBum International, Getty Images, Timothy Greenfield-Sanders, HOM, Karim Ramzi, Ali Mah-davi, Millivres Prowler Group andGay Times(www.gay times.co .uk), and Triumph International.