Cryptosocial

Allen Taylor

Description

Cryptocurrency & Social Media Have Married and This is What It Looks Like

Social media is a multi-billion-dollar industry where the platforms profit from user-generated content. Cryptocurrencies have arrived to end the exploitation.

Cryptosocial: How Cryptocurrencies Are Changing Social Media surveys the history of social media and cryptocurrencies to show how these two unrelated technologies had a chance meeting that is changing the world. If you’re one of the millions of people growing tired of legacy social media and how they take advantage of their own users, this book will open your eyes to the alternatives offering greater happiness, more freedom, and better personal and financial security. Read this book and you’ll learn:

• What cryptosocial is all about.
• Which platforms and protocols you should pay attention to.
• Why cryptosocial media is the best alternative for Facebook, Twitter, and Snapchat.
• How to start using cryptosocial media.
• What you need to participate in decentralized social media platforms.
• And how you can profit from your own content, gain more control over your identity, and maintain security over your online data and personal assets.

Sujets

• Marketing digital
• Business
• Currency
• Economics
• Foreign exchange
• Internet marketing
• Bitcoin
• Economie gestion
• Cryptocurrencies
• Communication digitale

Informations

• Publié par: Business Expert Press
• Date de parution: 10 mars 2022
• Nombre de lectures: 0
• EAN13: 9781637421840
• Langue: English

Extrait

Cryptosocial
Cryptosocial
How Cryptocurrencies Are Changing Social Media
Allen Taylor
Cryptosocial: How Cryptocurrencies Are Changing Social Media
Copyright Business Expert Press, LLC, 2022.
Cover design by Divya Pidaparti
Interior design by Exeter Premedia Services Private Ltd., Chennai, India
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means-electronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 400 words, without the prior permission of the publisher.
First published in 2022 by
Business Expert Press, LLC
222 East 46th Street, New York, NY 10017
www.businessexpertpress.com
ISBN-13: 978-1-63742-183-3 (paperback)
ISBN-13: 978-1-63742-184-0 (e-book)
Business Expert Press Digital and Social Media Marketing and Advertising Collection
First edition: 2022
10 9 8 7 6 5 4 3 2 1
I dedicate this book to my parents who worked hard all their lives and got to see their son live his dream.
Description
The year 2020 could go down in history as the social media tipping point. Facebook and Twitter came under fire for censoring alleged misinformation related to COVID-19 and presidential election results. Fake news, fake social media accounts, and data breaches have compromised the personal information of millions of users worldwide. Facebook is fighting an antitrust lawsuit while YouTube is losing top creators over its demonetization policies.
To save the world from the evil empires of social media, a hero is rising up from the digital soil. Its superpower is a new technology called blockchain.
Until recently, cryptocurrencies were of interest primarily to a few digital nerds, a handful of financial renegades, and libertarian idealists with a lot of time on their hands. Cryptosocial: How Cryptocurrencies Are Changing Social Media deconstructs the ideas and ideologies that underlie the hype and keep bitcoin trending. It shows how the strengths and weaknesses of the new platforms and protocols are embedded in the features of the technology itself. Far from being a glossy-eyed evangelist or hostile critic, author Allen Taylor objectively offers a realistic view of the benefits and drawbacks of cryptosocial media for the average user.
Will cryptosocial media displace current social media or remain a niche product serving but a tiny fragment of a much larger audience? This is the ultimate question addressed in this book.
Keywords
decentralized social media; decentralization; blockchain technology; cryptography; cryptoeconomics; cryptosocial media; crypto; tokens; centralization; centralized media; tokenization; tokenomics; tokenized economies; social networking; distributed ledger
Contents
Testimonials
Disclaimer
Acknowledgments
Introduction
Chapter 1 Practical Applications of Blockchain Technology
Chapter 2 What s the Big Deal About Decentralization?
Chapter 3 A Brief History of Social Media
Chapter 4 The Rise and Rise of Cryptocurrencies
Chapter 5 An Introduction to Cryptoeconomics
Chapter 6 What If Facebook Had a Cryptocurrency?
Chapter 7 How the Blockchain Turned Social
Chapter 8 Social Gaming on the Blockchain
Chapter 9 How Businesses Can Benefit From Cryptosocial Media
Chapter 10 Coda: The Future of Cryptosocial Media
Appendix A: Cryptosocial Media Platforms and Protocols
Appendix B: Glossary of Relevant Terms
About the Author
Index
Testimonials
For the last 15 years, social media platforms have disrupted life as we know it-almost every industry has been touched by this new concept that didn t exist two decades ago. As two billion new people find themselves on the Internet, social media platforms are a big part of that introduction but can the disruptors be disrupted? Allen Taylor s new book, Cryptosocial: How Cryptocurrencies Are Changing Social Media, is a detailed yet fun look into the new decentralized platforms popping up to challenge traditional social media and which offer a more fair, more equitable Internet. If you had no idea this was even a thing, this book is for you. Or, if you re like me and know quite a lot about this new wave of exciting and enthusiastic challengers, this book offers insights into areas I m excited to try out for myself. The world is changing quickly and this book is a fantastic guide to decentralized social media. - Adam from gFam.live
In times like this, it s hard to envision that anything could become decentralized. There is a huge opportunity for major shifts in social media, Internet, and cyberspace. Blockchain technology is a rising star to help decentralize and protect our personal information. This book explains in great detail the past, present, and future of the Internet and social media. If you do not know what blockchain technology is, this is a must-read book. The book explains how cryptocurrency has made blockchain technology a valuable security mechanism. Since security is a high priority in the finance industry, the book caught my eye as a definite book of interest. It provides a refresher on what is happening in social media and what is possible for everyone in a decentralized world. - Tina Pittman, CPA, MBA, CGMA, tax accountant and former controller
Social media has changed the world. Cryptocurrencies are changing it. Where the two intersect there will be chaos-and great opportunity for those who can seize it. The ups and downs and long way rounds, Allen Taylor explores how we got to where we are and where, from here, we might be going. While he doesn t have all the answers, he has a great many insights. Whether a newbie or a veteran of the wars, Cryptosocial: How Cryptocurrencies Are Changing Social Media, is informative, thought-provoking and well worth the read. - Paul Savage, former hedge fund manager
Disclaimer
The information in this book is not intended to be financial advice. Neither the author nor publisher are financial advisors. The information is for entertainment and educational purposes only. Before investing in cryptocurrency, consult your own financial advisor.
Acknowledgments
I m grateful for the assistance of several important people who have helped to bring this book to see the light of day.
My wife Theresa has been patient and supportive of my work for almost 20 years. Were it not for this support, I could not have started this project or completed it.
I d also like to express my gratitude to my parents for instilling within me a strong work ethic and for tolerating me as I chase rainbows.
Adam the AussieNinja, Thomas Dylan Daniel, M.A., and Paul Savage (aka @Quillfire) provided great insight and feedback on this manuscript, helping to improve it beyond my own capabilities.
I d also like to thank readers at Publish0x, Voice, and Trybe (before it rebranded as Loop Markets) for their encouragement and engagement while sharing my ideas on the concepts and projects discussed in this book. The Cryptowriter team was immensely helpful in allowing me to test my material on their audience. Thomas Wolf, in particular, was very encouraging and supportive. Thanks for sending me that Voice invite and introducing me to Cryptowriter.
Also, a great big thanks to George Popescu for asking me to edit Blockchain Times , an opportunity that introduced me to the vast world of cryptocurrencies and which kickstarted my cryptosocial adventure.
Introduction
The year 2020 rode in on a dark horse.
From a lab in Wuhan, China, a virus spread out across the globe like an imperial sword. Social and political tensions were such a force not experienced in recent memory. But this book is not about politics or pandemics. It s about social media.
Unfortunately, even our social media has us polarized. We can t agree on a definition of fake news and Facebook news feeds serve as personal diaries for proud and doting mothers, wall-to-wall cat memes, and soap boxes for millions of amateur political analysts who make no attempt to hide their biases. The previous year s brouhaha spilled over into 2021 and led to several legacy social media platforms banishing a sitting president and locking him out of his own accounts 1 . Twitter and Facebook had already been fact-checking his posts and flagging them as potential misinformation.
Is this the power we want our social media platforms to possess? If they de-platform a member of one political party, might they also target members of another? If they silence the most powerful man in the world, who else might they silence?
The World Wide Web has come a long way since the first website was built in 1991. Where will it be in five years? Or fifty? If blockchain developers have their way, it will return to its decentralized roots. But what will be the price, and how will we get there?
Given the pace at which technology is changing our livelihood and our deeply held cultural values, perhaps we should ask what we really want from social media. How will it affect our beliefs and behaviors, our liberties and our laws?
And, just as importantly, how should revenues generated from the content on social media platforms be split between the platforms, the creators, and the curators?
These are the problems cryptosocial media entrepreneurs are trying to solve. Advocates point to blockchain technology and note that it provides benefits for everyone-if only everyone would get on board.
Throughout this book I will refer to blockchains and protocols like Bitcoin and Ethereum by capitalizing the first letter of each word. When the lowercase is used, I ll be referencing the cryptocurrency. For example, ether and bitcoin are cryptocurrencies while Bitcoin and Ethereum are the blockchains. I will note one exception: When mentioned in a series with other cryptocurrencies, all those mentioned in the series will be capitalized. This should facilitate a more enjoyable reading experience.
My hope is that this book will interest and intrigue readers to ask the righ