Start Your Own eBay Business

The Staff Of Entrepreneur Media, Christopher Matthew Spencer

Description

Sold! To the Highest Bidder!

eBay has changed the way the world shops. Here’s your chance to get in on this retail phenomenon—it’s simple and inexpensive to get started. All you need is a product (or service) people want and internet access, and you’re well on your way to reaching eBay’s millions of customers.

Newly revised and updated with the latest eBay tools and features, this book puts you on the fast track to your own eBay business. You’ll learn:

Tips for attracting interested customers and high bids

How to spot trends and discover the next hot items

Insider secrets from successful eBay entrepreneurs

Sujets

• Entrepreneuriat
• Emprendedor
• Entrepreneur
• Marketing digital
• Business
• Economics
• Entrepreneurship
• Internet marketing
• Employabilité, métiers et formations
• Home-Based Businesses
• Digital Marketing
• Communication digitale

Informations

• Publié par: Entrepreneur Press
• Date de parution: 19 mai 2020
• Nombre de lectures: 2
• EAN13: 9781613084274
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

START YOUR OWN
eBAY BUSINESS
Additional titles in Entrepreneur s Startup Series
Start Your Own
Arts and Crafts Business
Automobile Detailing Business
Bar and Club
Bed and Breakfast
Blogging Business
Cannabis Business
Car Wash
Child-Care Service
Cleaning Service
Clothing Store and More
Coaching Business
Coin-Operated Laundry
College Planning Consultant Business
Construction and Contracting Business
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Day Spa and More
eBay Business
eBusiness
eLearning or Training Business
Etsy Business
Event Planning Business
Executive Recruiting Business
Fashion Accessories Business
Florist Shop and Other Floral Businesses
Food Truck Business
Freelance Writing Business and More
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Grant-Writing Business
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Green Business
Hair Salon and Day Spa
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Microbrewery, Distillery, or Cidery
Net Services Business
Nonprofit Organization
Online Coupon or Daily Deal Business
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Personal Concierge Service
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Pet Business and More
Pet-Sitting Business and More
Photography Business
Public Relations Business
Restaurant and More
Retail Business and More
Self-Publishing Business
Seminar Production Business
Senior Services Business
Specialty Food Businesses
Staffing Service
Transportation Service
Travel Hosting Business
Tutoring and Test Prep Business
Vending Business
Wedding Consultant Business
Wholesale Distribution Business
Third Edition
YOUR STEP-BY-STEP GUIDE TO SUCCESS
The Staff of Entrepreneur Media, Inc. Christopher Matthew Spencer
Entrepreneur Press
Publisher: Entrepreneur Press
Cover Design: Andrew Welyczko
Production and Composition: Eliot House Productions
2020 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to Entrepreneur Media Inc. Attn: Legal Department, 18061 Fitch, Irvine, CA 92614.
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Entrepreneur Press is a registered trademark of Entrepreneur Media, Inc.
An application to register this book for cataloging has been submitted to the Library of Congress.
ISBN 978-1-59918-670-2 (paperback) | ISBN 978-1-61308-427-4 (ebook)
Printed in the United States of America
25 24 23 22 21
10 9 8 7 6 5 4 3 2 1
Contents
Foreword
Preface
How Pok mon Started It All
Nuts and Bolts: What to Expect in this Book
Chapter 1
The Nickel Tour-Understanding the eBay Ecosystem
eBay: A Brief History
Selling on eBay: How it Works
Register as a Seller
eBay s Gospel
Accessibility
Terms of Use
Privacy Policy
AdChoice
Choose a Selling Format
Handle Dissatisfied Customers
Consider Listing Privately
eBay Superpowers
The True Cost of Selling on eBay
eBay Stores
eBay for Charity
Feedback on eBay
Chapter 2
What It Takes to Succeed on eBay
Meet Ben Akrish-PIXLBasket (eBay ID: pixlbasket)
Meet Bonnie Sugawara-Global Auto Parts (eBay ID: globalautodistributors)
Meet John Macris-Philadelphia Candies (eBay Users ID: philadelphiacandies)
Meet Elijah McCloskey-Madison Freewheel Bicycle Cooperative (eBay User ID: freewheel_bikes_madison)
Meet Todd and Tom Hallada-2Bros Sports Collectibles, LLC (eBay ID: 2bros788)
Chapter 3
Planning and Organizing Your eBay Business
Mission and Business Planning
Narrowing Your Niche
Naming Your Business
Keeping Things Legal
Gathering Necessities
Dropping the Breadcrumbs
Preparing to Pay the Piper
Chapter 4
Researching Products and Pricing
Pinpointing Product Value
The Minus Sign
Parentheses
Minus Sign with Parentheses
Quotation Marks
The Asterisk
Drop-Shipping: The Pros and Cons
Arbitrage
Chapter 5
Preparing Your Products Before Listing
Knowing Your Limits: Restrictions on eBay Product Listings
Sourcing Items to Sell
Choosing the Perfect Listing Type
Handling Common Challenges
Missing or Damaged Goods
Employee Quality Assurance
Oversaturated Markets
Returns
Putting Your Listing in the Right Place
Protecting Listings from VeRO Infringement
eBay Product Images
Working Smarter Using Stock Images
Superb Product Photography
It s Best to Be Fully Dressed
Chapter 6
Setting Up Your eBay Listings
Listing Title
Product Category
Product Variations
Product Condition
Item Specifics
Product Description
Aspirational
Luxury
Collectible
Commodity
Necessity
Your Voice
Listing Format and Pricing
Hermes Birkin 40cm Clemence Vert Leather Palladium Hardware O Stamp Bag Purse
New Patek Philippe Men s Watch Model 3940P Platinum Perpetual Calendar
Antique ABP American Brilliant Period Stoppered Cut Glass Cruet
New Basics Polaroid Z340 Instant Digital Color Camera with ZINK
New 15-Count Gillette Mach3 Base Cartridges
Other eBay Formats
Listing Duration
The Make Offer Feature
Listing Scheduling
Private Listings
eBay for Charity
Payment Methods
Sales Tax
Shipping Methods
eBay s Global Shipping Program
Product Weight and Dimensions
Shipping Exclusions
Item Location
Promoted Listings
Volume Discounts, aka Bulk Pricing
Chapter 7
Managing Your eBay Listings
The Account Tab
The eBay Mobile App
The eBay Seller Hub
The Watchlist and Making Offers to Watchers
eBay Messages
Best Practices for Communicating with eBay Buyers
When a Listing Doesn t Sell
The Second Chance Offer
Remorse-for Buyer and Seller
When a Listing Gets an Offer
When a Listing Does Sell
Best Practices for Revising an Active Listing
Regulations for Repeating a Listing
Canceling Bids and Blocking Bidders
Ending Your Listing Early
Bulk Actions
Working Through Account Limits
Promotional Offers
Building a Strong Seller Reputation
Chapter 8
Communicating with Buyers Pre- and Post-Sale
Communicating with Buyers: The Basics
Communicating Excellent Customer Service
Handling Customers Who Haven t Paid
You re Banned from the Club
Handling Buyers with Urgent Questions
Handling Buyers Who Want to Renegotiate
Buyer and Seller Feedback
Chapter 9
Packing, Shipping, and Delivering to Buyers
Choose Your Shipping Method
Shipping Precious Cargo
Making the Most of Media Mail
Insuring Your Shipments
Offering Free Shipping
Sourcing Your Shipping Supplies
Using Recycled Shipping Supplies
Rushing Your Delivery Options
Recovering Incorrect Shipments
Handling Fragile or Delicate Items
Protecting Yourself from Buyer Disputes
Preventing Shipping Errors and Mishaps
Chapter 10
Sourcing Items to Sell on eBay
Researching and Testing the Market
Identifying Market Trends on eBay
Drop-Shipping Products to Sell
Taking a Chance on Less-Than-Perfect Goods
Customer Returns
Floor Models
Broken Items
Shop Retailer Specials and Outlet Stores
Buying from Well-Established Dealers and Sources
Making the Most of Found Items and Freebies
Letting Consignor Come to You
Building Lasting Relationships
Chapter 11
Running a Branded eBay Store
Why eBay Stores Are Not for the Faint of Heart
Unlocking Your eBay Store Toolbox
Users and Permissions
Store Categories
Branding Your eBay Store
Setting Your Out of Office for a Break
Getting the Most Out of Promotional Offers
Spreading the Love with the Promotions Manager
Order-Size Discounts
Markdown Sale Events
Shipping Discounts
Codeless Coupons
Volume Discounts
Branding Product Listings with the Listing Frame
Maximizing Sales with VIP Access to Email Marketing
Chapter 12
Scaling Your eBay Business
Transitioning from Part-Time eBay Seller to Full-Time Business Owner
Optimism Wins the Day
Expanding Your Team as Your Business Grows
Knowing When You Need Help
Deciding If You re Boss Material
Getting the Word Out About Hiring
Knowing What to Delegate
Paying Your Staff Wh