Summary of Kenneth Roman & Joel Raphaelson's Writing That Works, 3rd Edition

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The goal of clear communication is not to be clear, but to be effective. You won’t be able to take action on the information if it is unclear or irrelevant to the subject.
#2 To get action from busy people, your writing must cut through to the heart of the matter. It must require a minimum of time and effort on the reader’s part. The importance of this increases with the importance of your reader.
#3 The biggest time waster is shuffling things from one pile to another while you drown in a sea of indecision. Effective executives try to handle paper only once, and they delete or respond to e-mail on the spot.

Sujets

• Entrepreneuriat
• Business
• Economics
• Employabilité, métiers et formations
• Business Writing

Informations

• Publié par: Everest Media LLC
• Date de parution: 23 juin 2022
• Nombre de lectures: 0
• EAN13: 9798822539044
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Kenneth Roman & Joel Raphaelson's Writing That Works, 3rd Edition
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9 Insights from Chapter 10 Insights from Chapter 11 Insights from Chapter 12 Insights from Chapter 13
Insights from Chapter 1

#1

The goal of clear communication is not to be clear, but to be effective. You won’t be able to take action on the information if it is unclear or irrelevant to the subject.

#2

To get action from busy people, your writing must cut through to the heart of the matter. It must require a minimum of time and effort on the reader’s part. The importance of this increases with the importance of your reader.

#3

The biggest time waster is shuffling things from one pile to another while you drown in a sea of indecision. Effective executives try to handle paper only once, and they delete or respond to e-mail on the spot.
Insights from Chapter 2

#1

When you write anything longer than a few paragraphs, start by telling the reader where you are going. Make an outline of your major points, and place supporting details in their proper position. Then, in your paper, use your outline to signal the major points for your reader.

#2

The Wall Street Journal is widely read beyond business and Wall Street. Its editors have put into practice the simple principle of short sentences and short paragraphs. They believe that these are easier to read and understand than long ones.

#3

The use of professional jargon stems from fear rather than arrogance, according to Harvard paleontologist Dr. Stephan Jay Gould. The words and phrases that might appear on a Buzzword Bingo card are listed below, followed by down-to-earth alternatives.

#4

The overuse of generalities is a fatal weakness in much business writing. The reader is left to guess. Friendly readers may guess sympathetically, but a neutral or skeptical reader will remain uninformed, unimpressed, and unpersuaded.

#5

The reader should be able to read your writing without any typos, misspellings, or errors in numbers or dates.