WealthBeing

Malcolm Durham

Description

WealthBeing is the how-to-succeed-in-business book that doesnEt pretend you are a secret Superman but recognises that things donEt always run smoothly and presents solutions to problems before they even happen.Malcolm Durham has been through it all - depression, divorce, and other disasters - and has used his experiences to develop a practical plan that will give you both wealth and wellbeing -WealthBeing. From the nuts and bolts of building a business you can sell for millions to finding out who you are and what you need, WealthBeing is about realising your dreams and having enough in the bank to enjoy them.WealthBeing offers practical, and often counterintuitive advice. Choose a market thatEs neither too crowded nor too niche. Get yourself a partner or a mentor - and know which will be better for you. Pay attention to your personal needs, alongside the needs of your growing business. Use techniques like NLP and mindfulness, but donEt forget to watch your cashflow.In this informative and inspirational book Malcolm Durham tells you how to value a start-up when it hasnEt sold anything yet, how to build a team and move from being a doer to being a leader and how to handle the lifechanging events surrounding the sale of the business youEve worked for years to create.WealthBeing is about squaring the circle and getting the best of both worlds. Malcolm Durham has been there, done that and his tips and tricks will help you do it, too, measuring your progress along the way that culminate with his unique WealthBeing calculator. ThereEs no better guide to have at your side if you really want to get rich and be happy while you do it.

Sujets

• Employabilité, métiers et formations
• Entrepreneurship

Informations

• Publié par: RedDoor Publishing
• Date de parution: 03 septembre 2015
• Nombre de lectures: 0
• EAN13: 9781783018260
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

‘At last a book that acknowledges the importance of both emotional and financial fulfilment and explains how they can go hand in hand. It is also packed full of hard won knowledge from Durham and practical advice on for following in his footsteps. Leaves you energised and empowered.’
Andrew G. Marshall marital therapist and author of Wake Up and Change Your Life: How to survive a crisis and be stronger, wiser and happier
‘WealthBeing is an essential guide for anyone who is thinking of creating some wealth but is not sure of the challenges to their well-being that this might entail. The practical, accessible real-life stories and clear financial examples, will re-assure anyone who is determined to make a difference and feel fulfilled as a result.’
Duncan Cheatle, Founder of Prelude Group, home to The Supper Club, Britain’s premier club for fast-growth founders and CEOs and Founder of RiseTo - an online platform that improves employability in young people.
‘A good read that covers what really matters for entrepreneurs. Malcolm has reflected honestly on his own journey and has offered us that same flat mirror with sage learnings, tips, tools and templates. It’s not so much about the money; more about feeling that your success was worthwhile.’
David Glassman, Coach and mentor to successful business leaders
‘I always choose mentors that have been there, done that, got the t-shirt, and in the wealth world Malcolm Durham ticks those boxes and it is an honour to call him a friend. But unlike so many other “Wealth Gurus” out there, Malcolm recognises the full integration of wealth and BEING, wealth on its own is hollow… a must read for anyone serious about wealth and life, I choose BOTH ;-).’
Deri Llewellyn-Davies AKA ‘The Strategy Man’
This book is designed to provide information that the author believes to be accurate on the subject matter it covers, but it is sold with the understanding that neither the author nor the publisher is offering individualised advice tailored to any specific portfolio or to any individual’s particular needs, or rendering investment advice or other professional services such as legal or accounting advice. A competent professional’s services should be sought if one needs expert assistance in areas that require investment, legal and accounting advice.
Published by RedDoor
www.reddoorpublishing.com
© 2015 Malcolm Durham
The right of Malcolm Durham to be identified as author of this Work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988
ISBN 978-1-910453-07-0
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, copied in any form or by any means, electronic, mechanical, photocopying, recording or otherwise transmitted without written permission from the author.
A CIP catalogue record for this book is available from the British Library
Cover design: Clare Turner
Typesetting: Gemma Wilson
Printed by TJ International, Padstow, Cornwall
WEALTH BEING
A Guide to Creating Wealth and Enjoying Wellbeing
MALCOLM DURHAM
1 Introduction
WealthBeing and me
My road to Wealthbeing
WealthBeing and you
Knowing how to win
Wanting things to be better
Playing the long game
Some basic tools
Outline of WealthBeing
2 Creating it
Introduction
A problem that you can solve
Being good at providing it
Does it fit?
The right price
Competitive pricing
Profitable pricing
Committing to the venture
Consciously incompetent
Essential constituents
Downside
Your supporters’ club
Parents
Life partner
Friends
Everyone else
WealthBeing check
Wealth
Wellbeing
3 Launching it
Introduction
Wealth to survive
Spending less
Funding
First sales
Promotion – finding your customers
Engaging with customers
Closing the sale
A business partner or mentor
Partner
Mentor
Re-engineering
WealthBeing check
Wealth
Wellbeing
4 Nurturing it
Introduction
Expanding sales
Good quality
Spreading the word
Distribution
Managing resources
Negotiating
Culture and infrastructure
WealthBeing check
Wealth
Wellbeing
5 Expanding it
Introduction
Becoming a leader
Recruiting and managing a team
Hire for attitude
Build a team
Enhance existing skills
Management style
Manage to a vision and a set of values
Expanding sales
Developing the business model
The customer model
Getting things made in a different way
Staying profitable
Cashflow
Problems
Lost sales and margins
Performance issues
Organisational issues
Contractual issues
Being stuck
WealthBeing check
Wealth
Wellbeing
6 Building and selling it
Introduction
Your limitations
The business’s limitations
The approach to building and selling it
Making the business saleable
Its place in the world
Independent management and robust processes
Realistic numbers
Working out how much you need
A house
An additional sum
The capital to live off
What you pass on
What you already have
What you may inherit
Results
Caveat
How to get it
Appoint an agent
Find buyers
Negotiate a price
Sign a contract
WealthBeing check
7 Deepening and caring for your WealthBeing
Introduction
Wellbeing: your life after selling the business
Winding down
Match your needs and activities
Serving others
Staying wealthy
Advisers
Asset types
Structures and fees
Risk, returns and timing
WealthBeing check
Wealth
Wellbeing
8 Next steps
9 Give me the good stuff
The key points of WealthBeing
1 Recognise yourself and your needs
2 Create a product by bringing something new to what you know
3 Launch it and feel a sense of achievement as you do
4 Nurture it by making sure that it’s GOOD
5 Expand it by investing and leading
6 Build it and sell it
7 Deepen and care for your WealthBeing
Bibliography
Acknowledgements
Index
WealthBeing and me
Thank you for taking the time to read this guide to creating wealth and enjoying a sense of wellbeing.
I believe we have moved beyond the old focus on work–life balance. These days many people want two things in their lives:
1. A reasonable amount of wealth, and the freedom that it brings.
2. A feeling of wellbeing, with the knowledge that they have fulfilled their emotional needs, and can continue to do so.
The problem is that it always looks like a trade-off. The usual ways of achieving one always seem to involve giving up on the other.
On the WEALTH side
On the WELLBEING side
If you’re aiming for the top of the corporate tree as a route to financial independence, the perceived wisdom is that this will mean working long hours over many years and sacrificing the joys of family life. Virtue is not always rewarded, success is not guaranteed and the commitment required may take a physical toll.
If you create your own business, the rewards can be greater and you probably won’t get fired. But you may need to give up a career and risk savings built up over years in a venture that could fail in weeks, destroying your finances and your self-esteem.
The quest for emotional fulfilment may demand even more than the ambition for wealth. I’ve seen advice that says you should spend six hours a day communicating with others. Nice work, if you can get it. The pundits offer nothing about how to hold down a job at the same time.
People who make a real commitment to fulfilling their emotional needs often become disillusioned with the world we live in. They may be left stuck in the middle – unhappy with society’s insistent materialism, but feeling empty when they reject it.
So what can we do? The answer – or, at least, one answer – is WealthBeing.
WealthBeing is a way of creating wealth and nurturing your wellbeing, without having to choose one at the expense of the other. It’s a way of having the pounds without the pain. It’s a way of combining the two in a uniquely satisfying state of balanced contentment. It’s a way of achieving, if not nirvana, at least what one of my friends (a big fan of Winnie the Pooh) insists on calling ‘plentifitudleness’.
This isn’t the right path for everyone. But I believe it is a path many people would love to follow, if only they could see where it is. There have been plenty of books on wealth creation and lots more on wellbeing. But up till now there’s been nothing, as far as I can see, that brings them both together. After all, how are you supposed to follow a wealth creation guide that asks you to commit to keeping your customers happy 24/7, if you’re also being told you must spend six hours a day socialising and communicating with those around you to nourish your wellbeing?
WealthBeing is a way of creating wealth and nurturing your wellbeing, without having to choose one at the expense of the other
This book is aimed at solving this conundrum. Its goal is to draw together the essential elements of business and wellbeing in a practical guide based on my own experience and on what I have learned from hard knocks and wise heads along the way.
WealthBeing is a combination of financial freedom, which allows me to do what I choose to do, and the satisfying feeling that my emotional needs have been met. I’m not famous and I don’t own a football club, a Ferrari or any of the other trappings that bolster the egos of wealthy men. What I do have – most of the time – is a sense of deep contentment, of having a life that has value, both financially and emotionally, to me and to others. I am in a position where I am able to do the things I enjoy, either for myself or because they benefit others (while always being small, in the general scheme of things). Like all states of life, it’s not permanent. But if you know what to do, you can create and maintain it.
One way I can help others is by passing on what I have learnt, to help them create WealthBeing too. The road that’s brought me here has included its fair share of trials and tri