The Nonprofit Strategy Revolution

David La Piana

Description

Email marketing to Turner Publishing subscribers, trade, and influencers.

Marketing on Turner Publishing website.

Social media marketing through Twitter, Facebook, and Instagram.

Press releases to media, trade, and influencers.

Pre-Publication excerpt distribution.

Turner Publishing proudly presents a fully-updated edition of The Nonprofit Strategy Revolution FINALIST, Ben Franklin Awards, Independent Book Publishers Association, Business Category

The world changes continuously and rapidly. It’s foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that’s divorced from today’s reality. That’s why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and powerful alternative. In this groundbreaking book, strategy expert David La Piana introduces “Real-Time Strategic Planning,” a fluid, organic process that engages staff and board in a program of systematic readiness and continuous responsiveness. With it, your nonprofit will be able to identify, understand, and act on challenges and opportunities as they arise. At the heart of this practical book is the Real-Time Strategic Planning Cycle. Based on four years of research and testing with a variety of nonprofits, this proven process guides you through the steps to sound strategy. You’ll find tools for clarifying your competitive advantage; generating a strategy screen—criteria for evaluating strategies to be able to respond quickly; handling big questions; developing and testing strategies; and implementing and adapting strategies. This useful guide also includes exhibits and case examples showing how concepts play out in real-life; a total of 27 tools—10 of which are essential for forming strategies; Theory to Action sidebars telling you which tool to use for a given task; and a link to downloadable content with all the tools and interactive worksheets you’ll need, as well as a Facilitator’s Guide to Real-Time Strategic Planning that gives you everything you need: the day’s agenda, instructions for preparing flip charts, prework to be done, handouts, and worksheets. Use The Nonprofit Strategy Revolution and get the clarity and direction you need for maximum mission success.

Sujets

• Charities
• Nonprofit Organizations
• Droit et juridique
• Economics
• Business

Informations

• Publié par: Turner Publishing Company
• Date de parution: 07 août 2018
• Nombre de lectures: 0
• EAN13: 9781684421817
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

THE
NONPROFIT
STRATEGY
REVOLUTI O N
THE
NONPROFIT
STRATEGY
REVOLUTI O N
Real-Time Strategic Planning in a Rapid-Response World
SECOND EDITION
D AVID L A P IANA
WITH M ELISSA M ENDES C AMPOS
TURNER PUBLISHING COMPANY
Turner Publishing Company
Nashville, Tennessee
New York, New York
www.turnerpublishing.com
Copyright 2018 David La Piana
The Nonprofit Strategy Revolution: Real-Time Strategic Planning in a Rapid-Response World 2 nd Edition
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, [phone], fax [phone]. Requests to the Publisher for permission should be addressed to Turner Publishing Company, 4507 Charlotte Avenue, Suite 100, Nashville, Tennessee, [phone], fax [phone], E-mail: [e-mail] .
Limit of Liability/Disclaimer of Warranty: While the publisher and the author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
Cover design: Maddie Cothren
Book design: Tim Holtz
Library of Congress Cataloging-in-Publication Data Upon Request
9781684421794 Paperback
9781684421800 Hardcover
9781684421817 eBook
Printed in the United States of America
17 18 19 20 10 9 8 7 6 5 4 3 2 1

Limited permission to copy
We have developed this publication to benefit nonprofit and community organizations. To enable this, we grant the purchaser of this work limited permission to reproduce forms, charts, graphics, or brief excerpts from the book so long as the reproductions are for direct use by the individual or organization that purchased the book and not for use by others outside the organization. For example, an organization that purchased the book to help its staff or board make plans relevant to the topic of this book may make copies of material from the book to distribute to others in the organization as they plan.
For permission to make multiple copies outside of the permission granted here-for example, for training, for use in a compilation of materials, for public presentation, or to otherwise distribute portions of the book to organizations and individuals that did not purchase the book-please visit the publisher s website, www.turnerpublishing.com/permissions .
Aside from the limited permission granted here, all other rights not expressly granted here are reserved.
This second edition is dedicated to all those who strive for justice. May their organizations build powerful strategies.
Contents
Preface: Welcome to the Revolution
Introduction
The Seeds of Revolution: The Strategy Formation Project
Principles for Strategy Development
How to Use This Book
Creating Winning Strategies
PART ONE The Strategy Revolution
Chapter One: Why a Strategy Revolution?
What Is Strategy, and Why Do Nonprofits Need It?
The Disconnect Between Strategy and Strategic Planning
Conclusion: Hence the Revolution
Chapter Two: The Strategy Pyramid
Aligning Organizational, Programmatic, and Operational Decisions
Successful Strategies Embody Implementation
Conclusion: A Framework to Fuel Change
Chapter Three: Understanding Organizational Strategy
Mission, Competitive Advantage, and Strategy
What Is Organizational Strategy?
What Does Organizational Strategy Look Like?
Conclusion: Organizational Strategy Comes First
Chapter Four: Organizational Identity and Strategy Formation
Understanding Organizational Identity
Three Essential Ingredients of Organizational Identity
What Organizational Identity Looks Like
Conclusion: Organization, Know Thyself
Chapter Five: Developing a Strategy Screen
Crafting a Strategy Screen
A Variation-The Opportunity Matrix
Conclusion: Habits of Mind
Chapter Six: Big Questions, Strategy Formation, and Implementation
Understanding and Facing Big Questions
Crafting a Big Question
Developing a Strategy That Fits the Screen
Implementing the Strategy
Conclusion: Real-Time Strategy
Chapter Seven: Forming Programmatic Strategies
Forming Programmatic Strategies
Constructing a Program Logic Model
Programmatic Strategy in Action
Programmatic Strategy Essentials
When to Form New Programmatic Strategies
Conclusion: Programs as Strategic Choices
Chapter Eight: Forming Operational Strategies
Real-Life Operational Strategy
Operational Strategy Essentials
When to Form New Operational Strategies
Conclusion: Operations Are the Broad Shoulders of Strategy
Chapter Nine: Putting It All Together
Using Real-Time Strategic Planning to Advance Your Mission and Visio
Strategy Formation as a Continuous Cycle
Crafting a Traditional Strategic Plan
Conclusion: Real-Time Strategy in a Rapid-Response World
PART TWO Essential Tools for Forming Strategy
Tool 1: Current Business Model
Tool 2: Financial Analysis
Tool 3: Competitor Analysis
Tool 4: Trend Analysis
Tool 5: Future Business Model
Tool 6: Identity Statement
Tool 7: Strategy Screen
Tool 8: Big Question
Tool 9: Next Steps Work Plan
Tool 10: Strategy Road Map
Acknowledgments
Index
Instructions for Website Access
Materials Found on Website
Facilitator s Guide to Real-Time Strategic Planning (materials you can use to conduct a one-day, Real-Time Strategic Planning kick-off session)
Tools
Essential Tools for Forming Strategy (electronic versions of the tools found in Part Two )
Tool 1: Current Business Model
Tool 2: Financial Analysis
Tool 3: Competitor Analysis
Tool 4: Trend Analysis
Tool 5: Future Business Model
Tool 6: Identity Statement
Tool 7: Strategy Screen
Tool 8: Big Question
Tool 9: Next Steps Work Plan
Tool 10: Strategy Road Map
Supplemental Tool s
Tool 11: Market Position and Strategy Analysis
Tool 12: Community Meeting
Tool 13: Identify and Establish a Nonprofit Brand
Tool 14: Strategic Thinkers Group
Tool 15: Expert Interviews
Tool 16: Reading Group
Tool 17: Brainstorming Process
Tool 18: Scenario Thinking
Tool 19: Value Creation Cycle
Tool 20: Mission Statement Refinement
Tool 21: Organizational Self-Assessment and Discussion
Tool 22: The Due Diligence Tool
Tool 23: Opportunity Matrix
Tool 24: Logic Model
Tool 25: 90-Day Plan for Incremental Improvements
Tool 26: Post-Action Debriefing
Tool 27: Traditional Strategic Plan Template
Tool 28: The Income Mix Map
Tool 29: Organizational Culture Check-In
Tool 30: Influence Mapping
Tool 31: Strategic Partnerships
Tool 32: Partnership Assessment
Nonprofit Strategy Revolutionary Certificate
Preface:
Welcome to the Revolution
If I can t dance, I don t want to be part of your revolution.
-Emma Goldman 1
WELCOME! By opening this book, you have already told me three important things about yourself. First, that you care deeply about a nonprofit organization, or perhaps about a whole array of nonprofits, you are or have been involved with. Second, that you are either in a leadership position in a nonprofit, a foundation, or a consultancy serving nonprofits; or you aspire to be such a leader in the future. And third, (I can guess) that you are frustrated and dissatisfied with the traditional approach to strategic planning that you may have experienced.
Then again, if you are contemplating a strategic planning process, maybe you picked up this book because you want to ensure that your organization s investment of time and money yields something of commensurate value. Perhaps you are uncertain whether the traditional strategic planning approach-the type you ve read about, experienced, and had recommended by consultants-will do the trick.
These concerns are longstanding and widespread. This is a journey that began back in 2003 with the thought that there had to be a better way to help nonprofits to think and act strategically. A group of enlightened funders agreed (see Acknowledgements) and supported our efforts to find out if my hunch was right. By 2008, we had discovered some basic truths about nonprofits and strategic planning (which will be described in this book) and the revolution was on. That was ten years ago and over that long, eventful decade much has changed in our world, our democracy, and our sector, but also much has remained the same.
We carry computers masquerading as telephones in our pockets but there are still millions of kids without access to a computer in their schools. A new record for political spending seems to be hit with every election cycle but there are still not enough resources or political will to provide access to health care for everyone. Cars may soon be driving themselves (where was this innovation ten years ago, when I was teaching my kids to drive?) but we have reached a turning point in climate change where scientists now talk not of preventing major changes to our environment but of adapting civilization to them. And at the heart of our sector, nonprofits today have access to more data, more targeted ways of reaching out to constituents, and more young, brilliant, and dedicated changemakers who want to wor