Game of E-Commerce

Rose Bay

Description

FULL DISCLOSURE OF AMAZON PRODUCT TRADE SECRETS FOR SELLING & BUILDING BRANDS ONLINE. LAUNCHING YOUR PRIVATE LABEL ON AMAZON YESTERDAY. OR NOW.

Game of E-Commerce primary goal is to simplify the selling process on Amazon USA & global platforms, divulge consumer product trade secrets & benefit an endowment of divergent thinking real life consumer products. What’s the definition of a leader? One who provides solutions. In addition to intellectual property powers afforded by Amazon to protect sellers, this literature offers an array of private label concepts that may be developed by any individual. In that sense they’re open-source patents. The brilliant Elon Musk acknowledged that Tesla’s intellectual property data are open-source patents. That means that any individual or entity may build a car using Mr. Musk’s patents. For what reason? To make the world a greener place. That was Mr. Musk’s response. In that charitable, gracious & generous environment, Game of E-Commerce also allows all concepts provided in this book to be developed by any individual. Express permission is hereby given. To illustrate a scenario where intellectual property is utilized, wouldn’t it be possible to develop popular computer programs that respond to a person’s eye movement? The way this would work is for the computer’s camera to follow eye movement & take commands when a specific time interval has elapsed. This is when the eye is aimed at a certain command such as “save document”. This would save immense time & energy to all consumers. The purpose of this literature is to raise the bar for all interested parties. It’s impossible to raise the sea level with a few drops of water, however, a tumultuous tropical rainstorm may raise the sea level by myriads. Tropical storms aren’t positive encounters, however, the concept of raising the level for all humanity is relevant & positive. It’s important to learn from the bad & utilize the bad for good purposes. Empower the bad for the good via transformation. The question arises, what’s the transformation process? By inspecting the negative attributes of the bad & finding solutions that transform them into good. That is the definition of a true leader.

Sujets

• entrepreneur
• Economics
• Business

Informations

• Publié par: Archway Publishing
• Date de parution: 30 mai 2023
• Nombre de lectures: 1
• EAN13: 9781665744492
• Langue: English

Extrait

Game of E-Commerce

BUILDING A BRILLIANT BRAND ONLINE.




Rose Bay








Copyright © 2023 Rose Bay.

All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the author except in the case of brief quotations embodied in critical articles and reviews.

This book is a work of non-fiction. Unless otherwise noted, the author and the publisher make no explicit guarantees as to the accuracy of the information contained in this book and in some cases, names of people and places have been altered to protect their privacy.



Archway Publishing
1663 Liberty Drive
Bloomington, IN 47403
www.archwaypublishing.com
844-669-3957

Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

Any people depicted in stock imagery provided by Getty Images are models, and such images are being used for illustrative purposes only.
Certain stock imagery © Getty Images.

ISBN: 978-1-6657-4448-5 (sc)
ISBN: 978-1-6657-4449-2 (e)

Library of Congress Control Number: 2023909580



Archway Publishing rev. date: 05/25/2023



Contents
Preface
Introduction

Chapter 1 Building a Private Label on Amazon
Chapter 2 Private Label Research and Guidance
Chapter 3 Show Me The Money: The Case for Building a Brand
Chapter 4 Divergent Thinking Concepts
Chapter 5 Private Label: Tools & Home Improvement Category
Chapter 6 Private Label: Electronics Category
Chapter 7 Private Label: Health & Household Category
Chapter 8 Divrgent Thinking: Business Services
Chapter 9 International
Chapter 10 Product Launch
Chapter 11 Pan European Network

About the Author



Preface
The primary purpose of divulging ‘e-commerce Trade Secrets’ is to assist e-commerce proprietary businesses in significantly increasing their net profits. Such a substantial endeavor has already been successfully demonstrated during my 25 years in the e-commerce space. Accruing valuable experience in consumer product research has resulted in material financial gains for numerous third party sellers. Consequently, the goal of imparting this information is to accelerate the seller's financial gain and reveal various ‘Trade Secrets’ in its purest form. Essentially, businesses should be able to apply the guidance in a pragmatic manner without a major burden on their resources.
Additionally, various intellectual property as well as utility concepts relating to technology & consumer products are being disclosed. These concepts are basically open-source patents and not entirely obvious. In fact, any individual can develop these concepts at their will, while nothing is asked in return. People often use the terms “leader” or “leadership”. However, how does one define such terms? How is it possible to influence thousands, millions or even billions? Leaders can be regarded simply as individuals providing solutions to resolving others’ most difficult challenges. A leader isn’t the most successful or powerful individual based on wealth, fame or social status. A leader often has the potential to influence others by adhering to verified codes of credibility when providing solutions. In fact, active leadership requires the sharing of solutions without expectations of receiving anything in return other than total satisfaction of observing the success of others. While solutions are not an end game to a problem, there is a progressive method to constantly provide iterations, which is a far better approach than not addressing problems from their inception.



Introduction
Research presents an opportunity for independent ‘Private Label’ sellers to sell on the Amazon platform. In fact, private label sales amount for roughly 3% of total Amazon fiscal revenue, or about $13.5 billion. Source: CNBC This is the amount of money available for new sellers to develop their respective private labels in conjunction with corporate services provided by Amazon. Amazon services combine valuable tools and techniques to enable a unique brand to accelerate growth in the e-commerce space. The fact that Amazon is permitting additional flexibility for private label sales should be positive developments for those respective sellers. Selling on the Amazon platform may be a challenge due to intense competition with sellers along with low price thresholds for multiple products. However, Amazon conducts business differently than traditional brick & mortar store & e-commerce companies.
The Amazon model has established a supply chain with specific manufacturers & distributors. On the other hand, third party sellers are permitted to acquire products from alternative channels such as close outs while leveraging retail arbitrage & international importing methodologies. It’s important to note that some manufacturer & distributor supplier rates to Amazon sellers are lower than Amazon's going consumer or MSRP rate yet below the seller’s profit margin, otherwise known as the ‘holy yield’. Yield is a term often used, when referring to the net profit on any e-commerce transaction. Escalating the volume of an order to maintain profitability may actually lead to difficulties in purchasing a trailer with multiple pallets due primarily to heightened logistics & monetary risk. As a result, this presents a conundrum: if supplier rates on household brand name products aren’t profitable, why sell them? Instead, one should create a proprietary brand i.e. private label. A private label & a unique brand are synonymous in the sense that they’re both brands. The difference between a private label & a unique brand is that a unique brand will have more recognition i.e., word of mouth marketing, whereas a private label is a small to medium brand with limited branding & visibility on the street. Distributors themselves sell Amazon brand name products such as Windex, Huggies, Cascade, Neutrogena & Fitbit.
Hence, the only way to be profitable with such listings is buying products by the trailer or creating a private label. The secret lies in the calculation of profits via a pro-forma that must be conducted for each & every product sold on Amazon. As such, it’s important to recognize the significant commercial opportunities by establishing the presence of private labels.
There is certainly a comparative advantage in terms of the value proposition for private labels on the Amazon platform. The cost of goods is significantly lower for a private label than a brand name household name. In addition, the ROI for a household brand name is roughly 20%, whereas for a private label it’s at least 15% higher. The lower cost of goods is partially offset by an increase in marketing expenses, though the expenses are relatively lower than the cost of goods, thereby creating a financial upside. Amazon also provides a robust ‘suite of tools’ that create and accelerate customer awareness along with live video customer interactions and supplemental programs.
Acknowledging the opportunities on the Amazon platform also requires recognizing the realities by a business of committing to various key resource needs. Initial working capital outlays will be needed to commence the collaboration and cover purchasing costs, shipping, marketing, returns and contingencies. Amazon charges a fee or commission from each purchase, whether it is fulfilled by a Merchant (FBM) or an Amazon order (FBA). The primary difference is that for FBM, the seller stores the goods & ships the goods, while for FBA, goods are stored & shipped by Amazon. The referral fee to Amazon exists for both programs though inclusion of shipping costs for FBM orders may be more financially beneficial. A portfolio of shipping providers offering lower costs such as Pitney Bowes & Sendle has made FBM significantly more realistic. Logistics will be covered in more detail later in the book. It would seem apparent that Amazon’s game plan is to give all the sales volume & monetary benefits to private sellers. A private label business is an enormously profitable business. There are thousands of listings selling more than 10,000 units per month across all categories in North America, Middle East, Europe, Asia & Australia. Just to name some of the main players on the list.
Taking a step back, Amazon purchased Whole Foods in 2017. Immediately, analysts concluded that Amazon was entering the retail business. Overall, it’s a strategy to cement Amazon as a retail business selling household names with the fastest shipping. Amazon recently made an initiative to purchase iRobot for $1.7 Billion. That deal is currently under review by the FTC as of September 2022, but the transaction will likely be approved. This clearly indicates that Amazon is making a sincere push to establish themselves as a retail giant. Amazon also bought GrubHub for $7.3 billion dollars. Grubhub is essentially a transportation business that works and coincides as a Whole Foods delivery service. A private label opportunity to Amazon is a gift to third party sellers, where they could theoretically develop intellectual property based private labels. Currently, there are no professional marketplaces to gain financial and commercial traction for private labels other than Amazon.



Chapter 1
Building a Private Label on Amazon
IT SHOULD BE CONSIDERED THAT in abstract te