Jugaad Innovation

Navi Radjou

Description

Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity-Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

Sujets

• Service innovation

Informations

• Publié par: Random House Publishers India Pvt. Ltd.
• Date de parution: 18 juin 2012
• Nombre de lectures: 1
• EAN13: 9788184002942
• Langue: English

Extrait

Praise for the Book
Innovation is a western word. In spoken Indian languages, there is no equivalent. The act of innovating is referred to as jugaad, meaning an adaptation or practical solution. Although jugaad sometimes has mildly pejorative overtones, it is used by crores of Indian entrepreneurs to create effective solutions to pressing socioeconomic issues. By formalizing the jugaad approach to solving problems speedily and frugally, the authors have conceptualized a platform on which future innovation can develop.
-R. Gopalakrishnan, Director, Tata Sons Ltd, India
Jugaad Innovation is a must read for all MNC executives who have a long-term vision to be successful in India. Targeting local resource opportunities and being ingeniously innovative, jugaad enables local success, and in many ways, also helps fortify global markets. If one succeeds in emerging markets such as India, you can be successful anywhere in the world; and to succeed in India, you need jugaad!
-Dr Armin Bruck, Managing Director and CEO, Siemens Ltd, South Asia Cluster
Frugal innovation is mission critical at YES BANK. I sincerely believe that Indians are natural leaders in frugal innovation, with our jugaad system of enterprising workable solutions from scarce resources. I firmly believe that jugaad is an entrepreneurial approach to innovation, which has indeed been the cornerstone of success for Indian SMEs. I would like to compliment the authors of Jugaad Innovation for creatively showcasing this methodology through inspiring examples of companies which have used this concept to drive growth. This book is an excellent guide for innovative Indian entrepreneurs, and truly provides international validation for many Indian corporate leaders to embrace indigenous solutions.
-Dr Rana Kapoor, Founder, Managing Director and CEO, YES BANK
Powered by demographics and geopolitics, the global economic axis is shifting inexorably eastward. This book highlights innovation in rapidly expanding markets like India where frugality and flexibility are strengths that are being leveraged to drive growth in the 21st century. From transnational corporations to grassroots entrepreneurs, and for manufacturers as well as firms in the creative sector, understanding how to catalyze success through innovation is crucial. For all of them, Jugaad Innovation is a must read.
-Amit Khanna, CEO, Reliance Entertainment
Frugality, flexibility, and following your instincts are principles we all learned growing up in India, and ones that we must effectively leverage for long term growth-especially in large corporations. The authors of Jugaad Innovation have it right: to stay ahead, corporate leaders need to adopt the principles of jugaad innovation. This book is a must read for the corporate sector and entrepreneurs alike.
-Kishore Biyani, Founder, Future Group
Jugaad Innovation details and provides illustrative examples on ways to transform existing innovation processes to the more fluid art and disruptive culture of jugaad. You ll finish the book with a sense of urgency and a roadmap to go after the organic ingenuity lying within your employees, suppliers and customers, and prepared to tackle the economics of scarcity.
-Terri Bresenham, President and CEO, GE Healthcare, South Asia
Innovation flowers at the intersection of disciplines and cultures. For innovation to be engaging, efficient and breakthrough, companies need to go beyond structured innovation and employ the principles of jugaad which is based on frugality, flexibility, and instinct. Anyone can run a process, but few leaders understand the value of instinct and trust in employees and consumers. Jugaad Innovation will help leaders unlock the value of these principles in enabling innovation.
-D. Shivakumar, Senior Vice President, Nokia-India, Middle East, and Africa
Structured and planned attempts at innovation rarely drive breakthroughs in technology or business models while ad-hoc, unfocused, random innovation rarely makes it into customers hands. In India, process culture and jugaad culture live side by side, and their marriage, which I call Jugaad 2.0 , has incredible potential to drive the breakthroughs required for sustainable growth. Jugaad Innovation is the roadmap that will help you get there.
-Dr Wido Menhardt, CEO, Philips Innovation Campus, Bangalore
With its six intuitive and actionable principles, Jugaad Innovation provides a unique recipe for organizations to consistently drive radical innovation. With R D budgets on the rise, and their returns on the decline, business leaders are questioning whether it s time for the top-down approach to innovation to be traded for a more bottom-up approach. This book provides a crystal clear answer. A must read for all business leaders.
-V.R. Ferose, Managing Director, SAP Labs India
In an increasingly resource-starved, volatile, and unpredictable world, conventional approaches to innovation will simply not work. Instead, what is needed is a jugaad mindset-one that is frugal, flexible, and sharply focused on outcomes. Jugaad Innovation makes a compelling case for corporations to find ways of encouraging this unique mindset even within their existing organizational processes and ways of working.
-Nitin Paranjpe, CEO and Managing Director, Hindustan Unilever
Emerging markets offer a unique growth opportunity in the 21st century. Demographics, economics, and enabling technologies like mobility, social media, cloud computing, and big data create a fertile basis for innovation in these markets. Jugaad is the dominant approach to innovation in emerging markets. Yet, jugaad is not just a quick and dirty solution; it also builds on the core principles of customer experience, scale, and profitability-all critical determinants of success. Using powerful examples, this book shows how you can drive frugal innovation of high quality.
-N. Chandrasekaran, CEO, Tata Consultancy Services
The authors bring new life to the concept of jugaad. In the face of immense adversity are born some of the best ideas, and it is heartening to see credit given in this book to the spectacular flexibility and resilience that Indian entrepreneurs demonstrate every day. Read this book to understand why the concept of jugaad innovation must be integrated with the processes of both Indian and Western corporations in order to continuously create the world s best products and services.
-Tulsi Tanti, Chairman, Suzlon Group

A FRUGAL AND FLEXIBLE APPROACH TO INNOVATION FOR THE 21ST CENTURY
NAVI RADJOU, JAIDEEP PRABHU SIMONE AHUJA
RANDOM HOUSE INDIA
Published by Random House India in 2012
First published by Jossey-Bass, A Wiley Imprint One Montgomery Street, Suite 1200, San Francisco, CA 94104-4594 www.josseybass.com
Copyright Navi Radjou, Jaideep Prabhu, and Simone Ahuja 2012
Random House Publishers India Private Limited Windsor IT Park, 7th Floor, Tower-B, A-1, Sector-125, Noida-201301, UP
Random House Group Limited 20 Vauxhall Bridge Road London SW1V 2SA United Kingdom
This eBook is copyright material and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of this text may be a direct infringement of the author s and publisher s rights and those responsible may be liable in law accordingly.
EPUB ISBN 9788184002942
For sale in the Indian Subcontinent only
To our parents, who taught us to be frugal and flexible, and encouraged us to follow our hearts
Contents
Foreword by Sam Pitroda
1. Jugaad: A Breakthrough Growth Strategy
2. Principle One: Seek Opportunity in Adversity
3. Principle Two: Do More with Less
4. Principle Three: Think and Act Flexibly
5. Principle Four: Keep it Simple
6. Principle Five: Include the Margin
7. Principle Six: Follow Your Heart
8. Integrating Jugaad into Your Organization
9. Building Jugaad Nations
Notes
Acknowledgments
A Note on the Authors
Foreword
I nnovation is going to be critical for India-not only for growth and competitive advantage, but also to ensure that our future development is sustainable and inclusive. Our country faces a range of unmet needs related to critical areas such as health, education, agriculture, energy, and skills. It also faces immense challenges related to demography , with 55 crore below the age of 25 for whom opportunities must be provided; disparity , driven by the multiple deprivations of class, caste, gender, and region; and the challenge of development , with the urgent need to lift crores of citizens out of dire poverty. Innovation is going to be central to providing answers to these most pressing challenges and for creating opportunity structures for sharing the benefits of the emerging knowledge economy. Affordable solutions, innovative business models, or processes which ease delivery of services to citizens will allow more people to join the development process and also enable looking beyond the conventional way of doing things.
However, our unique needs call for a new model of innovation that focuses on affordability and inclusive growth and lifts people at the bottom of the pyramid out of poverty and deprivation. For decades, the trajectory of innovation has reflected the priorities of the developed world: focusing more on the desires of the rich, and directing ecosystems of talent and capital to satisfy them. India cannot follow that path. Our innovation must instead focus on the poor, and their most essential wants. The old consumption-intensive approaches cannot work, given the sheer scale of our needs and our vast population: instead, our innovation needs to be frugal with scare resources, affordable for our poorest citizens, and environmentally sustainable