Summary of Dan S. Kennedy's The Best of No B.S.

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 Direct Marketing is a type of advertising that is derived from mail order. It is alive and well on TV with the My Pillow guy, but it also works for brick-and-mortar retail businesses, service businesses, and professional practices.
#2 Direct Marketing is a type of advertising derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.
#3 Direct Marketing is advertising derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.
#4 Direct Marketing is a type of advertising that is derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.

Sujets

• Economics
• Business
• Commerce

Informations

• Publié par: Everest Media LLC
• Date de parution: 29 septembre 2022
• Nombre de lectures: 0
• EAN13: 9798350029734
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Dan S. Kennedy's The Best of No B.S.
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6
Insights from Chapter 1

#1

Direct Marketing is a type of advertising that is derived from mail order. It is alive and well on TV with the My Pillow guy, but it also works for brick-and-mortar retail businesses, service businesses, and professional practices.

#2

Direct Marketing is a type of advertising derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.

#3

Direct Marketing is advertising derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.

#4

Direct Marketing is a type of advertising that is derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.

#5

Direct Marketing is a type of advertising derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.

#6

Direct Marketing is a type of advertising that is derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.

#7

The Message is the marketing component. The media component is effectively the same for all businesses. The media component is the advertising. The media component is advertising, and it’s the same for all businesses. The Message is what makes your advertising effective or ineffective, but it’s not exclusive to one business type.

#8

Direct Marketing is a type of advertising derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.

#9

Direct Marketing is a type of advertising derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.

#10

Direct marketing is a type of advertising that is derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.

#11

Direct Marketing is a type of advertising that is derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.

#12

If you want to be successful, you must have discipline. -> Direct Marketing is a type of advertising derived from mail order. It works for brick-and-mortar retail businesses, service businesses, and professional practices. It is alive and well on TV with the My Pillow guy, but it also works for direct marketing businesses.

#13

The media component of your marketing is advertising. The Message that makes your advertising effective or ineffective is not exclusive to one business type.

#14

Effective direct marketing relies on trust. If you want to convert a sales culture to a marketing culture, consider offering a free information kit with brochures and a DVD as part of your direct marketing.

#15

A funeral home could offer a free report to prospective clients that describes the various stages of grief and how to help people through them.

#16

When advertising, present your product in the most compelling way possible. -> There is no law that says you must choose just one of these approaches. Most advertising dramatically suppresses possible response by presenting only a single reason for a response. Typically, this is a High-Threshold Offer that requires somebody to be 99. 9 percent ready to buy now.

#17

The media component of your marketing is advertising. The Message that makes your advertising effective or ineffective is not exclusive to one business type.

#18

The media component of your marketing is advertising. The Message that makes your advertising effective or ineffective is not exclusive to one business type.

#19

The media component of your marketing is advertising. The Message that makes your advertising effective or ineffective is not exclusive to one business type.

#20

The media component of your marketing is advertising. The Message that makes your advertising effective or ineffective is not exclusive to one business type.

#21

When advertising, present your product in the most compelling way possible.

#22

The media component of your marketing is advertising. The Message that makes your advertising effective or ineffective is not exclusive to one business type.

#23

The media component of your marketing is advertising.

#24

1. The media component of your marketing is advertising. The Message that makes your advertising effective or ineffective is not exclusive to one business type. 2. Consumers like, are reassured by, and respond to clarity. Be sure you provide it.

#25

Approach any communication with clarity. Clarity establishes your point of view, strengthens your position, and increases the likelihood that recipients will act on what you’re saying.

#26

Your advertising, if it’s any good, will save the day. -> The media component of your marketing is advertising. The Message that makes your advertising effective or ineffective is not exclusive to one business type. Be sure you provide clarity.

#27

Measurement is the key to good decision making, and it is the only way to make sure you’re getting your money’s worth.

#28

Measurement is the key to good decision making, and it is the only way to make sure you’re getting your money’s worth.

#29

Measurement is the key to good decision making, and the only way to make sure you’re getting your money’s worth.

#30

Measurement is the key to good decision making, and the only way to make sure you’re getting your money’s worth.

#31

Brand equity and brand awareness are not guaranteed. You cannot buy them. You can, however, acquire them as a no-cost byproduct of direct-response advertising and marketing.

#32

Here’s a case for ignoring branding altogether, entirely or situationally. What I am about to reveal is a very powerful advertising and marketing strategy that Direct Marketers already know but that most other business types ignore or misunderstand. It is the deliberate use of nakedly unbranded advertising.

#33

Brand equity and brand awareness are not guaranteed. You cannot buy them, but you can acquire them as a no-cost byproduct of direct-response advertising and marketing.

#34

Measurement is the key to good decision making, and it is the only way to make sure you’re getting your money’s worth.

#35

Measurement is the key to good decision making, and it is the only way to make sure you’re getting your money’s worth. You can acquire brand equity and brand awareness as a no-cost byproduct of direct-response advertising and marketing.

#36

Measurement is the key to good decision making, and the only way to make sure you’re getting your money’s worth. You can acquire brand equity and brand awareness as a no-cost byproduct of direct-response advertising and marketing. Social media, as a direct-response marketing tool, has another problem: a growing hazard. Its chief owners don’t like it. They don’t like harsh, factual measurement of return on investment.

#37

The majority of companies ignore the power of direct response and advertising. They are blind to measurement and ignore the fact that their marketing efforts are not working.

#38

social media is a risky strategy, and you are relying on it too much if more than 20% of your leads, customers, or revenue comes from it.

#39

Social media is a risky strategy that is relying too much on it if more than 20 percent of your leads, customers, or revenue comes from it.

#40

Measurement is the key to good decision making, and the only way to make sure you're getting your money's worth. Social media is a risky strategy that is relying too much on it if more than 20 percent of your leads, customers, or revenue comes from it.

#41

Measurement is the key to good decision making, and the only way to make sure you're getting your money's worth. Social media is a risky strategy that is relying too much on it if more than 20 percent of your leads, customers, or revenue comes from it.

#42

Measurement is the key to good decision making, and the only way to make sure you're getting your money's worth. Social media is a risky strategy that is relying too much on it if more than 20 percent of your leads, customers, or revenue comes from it.

#43

Measurement is the key to good decision making. Social media is a risky strategy that is relying too much on it if more than 20 percent of your leads, customers, or revenue comes from it.

#44

Measurement is the key to good decision making, and social media is a risky strategy that is relying too much on it if more than 20 percent of your leads, customers, or revenue comes from it.

#45

Because people are buying the same way, you should sell the same way.