Summary of Jean-Noël Kapferer & Vincent Bastien's The Luxury Strategy

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 If you want to market luxury, you have to understand what luxury is. Aristotle believed that the natural aim of human life is to know. The word ‘know’ in Greek has a double meaning: άνάγκη means something like ‘to obtain’ and also ‘pleasure’; the object of our knowledge is therefore the good we desire, which we obtain by understanding it. In other words, we need knowledge to be able to choose wisely. This is why knowledge is so important in aristocratic culture: it is the basis of taste, which is therefore born from a certain type of knowledge. Indeed, for the ancients, the basis of taste was usually something that was acquired through experience and not some innate quality. What enabled humans to distinguish between good and bad actions was not some innate instinct but rather a wisdom born from experience. The ancients therefore believed that the human capacity for enjoying was an acquired one and not something inherent in the human species. In other words, it is not the case that humans are born with the capacity for enjoying or being affected by certain things; rather, it is their experience that makes them capable of identifying with certain things.
#2 The history of luxury starts with our species’ desire for knowledge.
#3 The history of luxury starts with our species’ desire for knowledge.
#4 The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife.

Sujets

• Strategic Planning
• Economics
• Business

Informations

• Publié par: Everest Media LLC
• Date de parution: 29 septembre 2022
• Nombre de lectures: 0
• EAN13: 9798350029666
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Jean-Noël Kapferer & Vincent Bastien's The Luxury Strategy
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3
Insights from Chapter 1

#1

If you want to market luxury, you have to understand what luxury is. Aristotle believed that the natural aim of human life is to know. The word ‘know’ in Greek has a double meaning: άνάγκη means something like ‘to obtain’ and also ‘pleasure’; the object of our knowledge is therefore the good we desire, which we obtain by understanding it. In other words, we need knowledge to be able to choose wisely. This is why knowledge is so important in aristocratic culture: it is the basis of taste, which is therefore born from a certain type of knowledge. Indeed, for the ancients, the basis of taste was usually something that was acquired through experience and not some innate quality. What enabled humans to distinguish between good and bad actions was not some innate instinct but rather a wisdom born from experience. The ancients therefore believed that the human capacity for enjoying was an acquired one and not something inherent in the human species. In other words, it is not the case that humans are born with the capacity for enjoying or being affected by certain things; rather, it is their experience that makes them capable of identifying with certain things.

#2

The history of luxury starts with our species’ desire for knowledge.

#3

The history of luxury starts with our species’ desire for knowledge.

#4

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife.

#5

In Ancient Greece, the conflict between Athens and Sparta illustrated the contrast between social concepts of luxury. In classical Italy, the supporters of the Republic advocated austerity and virtue, while the more elegant and sophisticated Republic was advocated by those advocating a more elegant and sophisticated Republic.

#6

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first true economic rationale for luxury.

#7

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first true economic rationale for luxury.

#8

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#9

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#10

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#11

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#12

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#13

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#14

Luxury is the result of social stratification, which has been disappearing since the Enlightenment. In today’s Western society, this need for social stratification has not disappeared, but the ways in which it is recreated have changed.

#15

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#16

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#17

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#18

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#19

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#20

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#21

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#22

Money and luxury are often confused. Money is the brute force of luxury in its public manifestation, while the roots, the basic elements of luxury, are extremely abstract concepts difficult to quantify and therefore to connect with the notion of money.

#23

Money is the brute force of luxury in its public manifestation, while the roots of luxury are extremely abstract concepts difficult to quantify and thus hard to connect with the notion of money.

#24

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#25

Money fuels the luxury engine, but is not the engine. The engine is the recreation of vertical hierarchy or social stratification. Luxury converts the raw material that is money into a culturally sophisticated product that is social stratification.

#26

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#27

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#28

Money fuels the luxury engine, but is not the engine. The engine is the recreation of vertical hierarchy or social stratification. Luxury converts the raw material that is money into a culturally sophisticated product that is social stratification.

#29

Money fuels the luxury engine, but is not the engine. The engine is the recreation of vertical hierarchy or social stratification. Luxury converts the raw material that is money into a culturally sophisticated product that is social stratification.

#30

the two concepts are so closely linked that it seems impossible to separate them completely. They are two related concepts that serve similar purposes.

#31

Money fuels the luxury engine, but is not the engine. The engine is the recreation of vertical hierarchy or social stratification. Luxury converts the raw material that is money into a culturally sophisticated product that is social stratification.

#32

The history of luxury starts with our species’ desire for knowledge. The most sophisticated techniques were developed and then applied to ensure the pomp and splendour of the afterlife. Liberalism, which was very favourable to trade and luxury, provided the first economic rationale for luxury.

#33

Money fuels the luxury engine, but is not the engine. The engine is the recreation of vertical hierarchy or social stratification. Luxury converts the raw material that is money into a culturally sophisticated product that is so