Success In the Training Business

Vincent Gabriel

Description

Are you thinking of becoming a trainer? This book will show you how to to start and run your own training business. It covers the following:
- Understand what drives the training market
- What it takes to be a good trainer
- How to choose the right business structure
- Marketing and promotion ideas
- How to cope with challenges in the training room

This is the ideal book for getting started in the training business.

Sujets

• Entrepreneuriat
• Employabilité, métiers et formations
• Training
• Economics
• Business
• Efficacité professionnel

Informations

• Publié par: eBookIt.com
• Date de parution: 20 juin 2013
• Nombre de lectures: 0
• EAN13: 9789810727680
• Langue: English

Extrait

Success in the
Training Business
(Singapore)
1st Edition
Vincent A. Gabriel

Jan 2011 (1st Edition)
EBook Version: 2012
Published And Distributed
Rank Books
ISBN 978-981-07-2768-0 (e-book)
Copyright © 2012 Vincent Gabriel
Typeset and Cover Design: Rank Books
All rights reserved. No part of this publication may be reproduced or copied in any form or by any means – graphic, electronic or mechanical, including photocopying, recording, taping or information retrieval systems – without written permission of the copyright holder.
Condition of Sale
This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, resold, hired out or otherwise circulated without the copyright holder’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser.
Disclaimer
The author disclaim all liability and responsibility for loss caused to any person by any act or omission to act directly or indirectly as a result of material contained in this book.
Ebook Produced in Singapore

Message
I would like to congratulate Vincent for yet another success in completing the writing of this useful guide for practitioners in the Training Community. He is an author of many books. This book covers very concisely important issues that matters to us as practitioners, whether you are an entrepreneur operating your own training outfit, a full-time trainer or a freelancer.
In today’s context, we need committed and professional trainers to support the growth of the training sector and Workforce Skills Qualification (WSQ) system. The Institute of Adult Learning (IAL) is actively taking the initiatives to professionalise the training community by putting in place the Adult Educator Network membership scheme where practitioners can interact, network, learn together and inviting organizations and individuals to partake and involve in our research activities to facilitate better understanding of the impact of training and how we can improve our professional practices. Also we have put in place the professional training programmes such as the Advanced Certificate in Training and Assessment (ACTA), and new programmes such as the Diploma in Adult & Continuous Education (DACE), Certified Workplace Trainer programme (CWT) and Advanced Certificate in Workplace Coaching (ACWC) to meet the different training needs of practitioners in the training community.
In addition, we have actively engaged prestigious higher education institutions and universities to provide further professional development opportunities. One such programme to be implemented this year in 2010 is the Master of Arts in Lifelong Learning (MALL) offered by University of London. All these training programmes are part of the Professional Development Framework endorsed by our Manpower Planning, Skills and Training Council, (MSTC) as a master plan to uplift the quality and professional development of the training sector.
We need training practitioners like Vincent and many others who would take upon themselves to share their experiences and knowledge in the field; to organize communities of practice and learning circles to harness exchange of professional learning and viewpoints; and support research and involve in action research themselves to improve their practices.
I hope all practitioners would continue to contribute to the professional development of this sector, take responsibility for their own learning and support the momentum set forth by IAL and other training institutions and organizations to make the training sector a vibrant one. I’m confident to see a quantum leap in the professional identity and growth of the training sector in the next years.
Koh Tat Suan
Director, Training Services Division
Institute for Adult Learning

Message
C ongratulations Vincent for your effort in writing and putting together a book that is easy to read and yet could serve as guide to new and/or experienced practitioners who aspires to be successful in the Training Business.
I am proud to have met Vincent when he attended the Advance Competency Training Assessment Course (ACTA) conducted by Singapore Training and Development Association. (STADA)
As a person, he is humble and always willing to listen and learn. It is therefore no surprise that he had decided to write this book. He is a committed practitioner who cares for the community and willingly commits effort and time to share his own journey and knowledge of the industry.
As Institute of Adult Learning has set up the framework for the training community, STADA will continue to partner the professionals to develop them on their journey of lifelong learning as they also will contribute back to the community.
Vincent, we look forward to your continuous contributions to the professional community.
I wish you every success in your own professional development.
Robert Yeo
Executive Director & CEO
Singapore Training And Development Association

Content

Chapter 1
The Training Scene Today
Chapter 2
Understanding the Forces that Drive the Training Market
Chapter 3
How you can Become a Trainer
Chapter 4
Why Training Makes Good Sense to All
Chapter 5
Choosing the Right Business Structure
Chapter 6
Ingredients of Success
Chapter 7
Building Service and Products as a Value Added Strategy
Chapter 8
Making Your Way into Training – Business Entry Strategies
Chapter 9
Challenges in The Training Room
Chapter 10
Marketing and Promoting Your Training Business
Chapter 11
Training Beyond Today

C H A P T E R 1
The Training
Scene Today

By the end of the unit, you should be able to:
- Explain the basic differences between education, training coaching and mentoring.
- Know the structure of the training scene.
Introduction
Y our profession is training and along the way clients will be asking for other services closely related to training.
Training and Related Services
Currently the scene can be divided into 4 areas namely:
- Coaching
- Education
- Mentoring
- Training
Coaching can be defined as the art and science of developing an individual to his/her full potential in terms of the physical, intellectual, moral, and spiritual aspects.
Education in today’s human capital refers to the courses that are provided by the Ministry of Education or programmes that are registered with the Ministry of Education.
Mentoring occurs when one individual (perhaps someone more experienced) who encourages an individual through positive motivation towards an achievement.
Training is to develop the competency of a person to reach endorsed industry standards of a job or group of jobs.
Structure of the Training Schemes
Introduction
In this section, discussion on Coaching and Mentoring are left-out.
Education
In this book, the term “education” will be used for all private education providers registered with the Council for Private Education (CPE) to provide courses leading to the GCE O Level, A Level, and the diplomas and degrees of foreign universities.
Training
The structure of training is not as straight forward. The current players in the structure includes: WDA certified trainers and assessors who work with approved training organisations (ATOs). The larger number of vendors of training who tender and win training contracts offered by various government ministries, government agencies, and private organisations. Self-directed learning driven by the aspiration for the better things in life. An example are the people who aspire to be able to enjoy a good wine and are willing to pay for a wine appreciation course conducted by a reputable trainer.
The transaction is between the buyer (i.e. The ministry, agency, organisation) and the vendor of training. The terms of the contract are varied and the rate of payment are equally varied.
However, since mid 2008, the biggest number of training opportunities arise from the economy and the advocates of training are the Ministry of Manpower, the trade unions, and the employers.
The objective has been to upgrade the skills of the workers so that when economic growth returns, the worker has the needed skills to help to push the productivity of the company, earn good wages, and contribute to economic growth.

Summary
Need to distinguish:
Coaching – Developing individuals to full potential.
Education – Programmes that required registration of the Ministry of Education.
Mentoring – One individual encourages another to achieve objective or set of objectives.
Training – Competency to reach endorsed industry standards.
Structure
a) WDA certified trainers and assessors
b) Non-WDA training
Bulk of training opportunities arise because of the drive to use the economic downturn to increase productivity.

Case Study 1
Can You Help Eileen?
Miss Eileen completed her course at the local university in engineering and has been placed in the Human Capital section of the Human Resource Department of a local company that holds a franchise for café catering.
She faces the choice of selecting the correct approach for each one of the clients in her company.
Alice left school when she was fourteen without completing her ‘N’ level examination. She has worked with the company for a number of years and has risen to the position of senior supervisor. The company wants to promote her to the rank of manager, because she has the required experience in the supervision of a F&B outlet that the company has in joint venture with its American franchisor. However the American fran