Summary of Jim Rohn's Leading an Inspired Life

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The first key to discipline is awareness of the need for and value of discipline, especially the discipline to make the necessary changes. Willingness and commitment are the second and third keys to discipline, respectively.
#2 Discipline is the process of putting a lid on temper and courtesy, and developing the positive and controlling the negative. It is the continuing process that brings all the good things.
#3 The key to achieving the good life is not learning how to set goals. It is not learning how to better manage your time. It is not mastering the attributes of leadership. The key is self-discipline, as in consistent self-discipline. It takes consistent self-discipline to master the arts of setting goals, time management, leadership, parenting, and relationships.
#4 It takes discipline to change a habit, because once habits are formed, they act like a giant cable that is nearly unbreakable. We must unweave every strand of the cable of habits, slowly and methodically, until the cable becomes nothing more than scattered strands of wire.

Sujets

• Gestion de carrière
• Personal Success
• Employabilité, métiers et formations
• Economics
• Business

Informations

• Publié par: Everest Media LLC
• Date de parution: 16 mai 2022
• Nombre de lectures: 1
• EAN13: 9798822512573
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Adele Revella's Buyer Personas
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3
Insights from Chapter 1

#1

The launch of Apple's iPhone in 2007 is a prime example of how companies cannot avoid the most basic rule of business: know your customer. In Japan, the iPhone 3G was gathering dust on store shelves by the end of 2008, despite exceeding demand in other countries.

#2

The 60 percent statistic is not universally applicable, but the trend is clear: customers who have the resources and networks to make buying decisions without your input are happy to do so. Marketers must become good listeners if they want to be effective communicators.

#3

The most important aspect of buyer personas is to listen to your buyers tell a story about a considered decision. This is the foundation of understanding them as a buyer.

#4

Buyer Personas are meant to represent typical customers, and while they can be useful in understanding a customer's needs, they should not be used to persuade internal stakeholders.

#5

The Buyer Profile is a useful tool to help you think about your target buyers as real people with actual families, typical bosses, and human concerns. It creates a sense of the human connection with people whom you have never met in person.

#6

The Buyer Persona is a fictional representation of your buyer based on the personal buying experiences of people like them. The Buyer Persona is a lengthy narrative related through the buying experiences of people like your buyers.

#7

The more consideration a buyer gives to a decision, the more Buying Insights they are likely to have. People who make high-consideration buying decisions are typically engaged in a thorough analysis of their options.

#8

The tech company I was working with was developing a new solution that would streamline the day-to-day processing of an arcane and litigious area of maritime law. The buyers were adamantly opposed to it, saying there was no way they would use anything like a Web portal.

#9

To create effective buyer personas, you must learn a unique methodology, engage with your buyers, listen to their stories, and master some interviewing and analytical skills.

#10

The importance of insights is highlighted in the story of Archimedes, who realized he could calculate the volume of an irregular object by measuring how much water it displaced. In contrast, knowledge is merely interesting. You read a book or attend a class and learn something that you will soon forget.

#11

Cooper learned how to use personas to help him envision the concerns and expectations of his new software's users. He would imagine their reactions to the various ways he might design the solution, and this helped him cut through complex design questions.

#12

The first popularization of Cooper’s method was in 1998 with the book The Inmates Are Running the Asylum, in which he explained that talented people repeatedly design bad software. He introduced the concept of personas, which are not real people, but they represent them throughout the design process.

#13

Buyer personas are different from user personas in that they describe a day in the life of the buyer. But a buyer's day is of little value in deciding whether to buy something, and a marketing team's day is of little value in deciding what product to develop.

#14

The first insight, Priority Initiative, explains the most compell