Summary of Vaporized by Robert Tercek

Description

Media executive Robert Tercek switches between two authorial voices: Grandpa explaining digital history and Internet networks versus Cassandra warning about the consequences of the coming age of “vaporization,” when nearly every transaction and company will go digital. The former voice will appeal to college students and older businesspeople, but the latter voice is more interesting, in fact, fascinating. Tercek writes with clarity and logic. He admirably avoids jargon. His expertise informs the history he describes and the credible predictions he makes. This is a rare overview written by an insider with successful outside experience. He regards Apple, Google and Amazon as oligarchies whose leaders understand that no asset is as valuable as properly applied data. The future belongs to them. Of course, as Tercek explains, that raises issues of personal privacy and monopolistic business practices. getAbstract recommends this perceptive analysis to those new to digital businesses, those whose business model is at risk of vaporization and those hoping to profit from the coming shift from the physical world to the universe of data.

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Sujets

• Organizational Behavior
• Employabilité, métiers et formations
• Digitizing
• Economics
• Business

Informations

• Publié par: GetAbstract AG
• Date de parution: 04 décembre 2015
• Nombre de lectures: 1
• EAN13: 9798887271071
• Langue: English

Extrait

Vaporized
Solid Strategies for Success in a Dematerialized World
Robert Tercek•Life Tree Media © 2015•336 pages

Industries / Technology Industry
Society / Digitalization

Rating:9

Applicable
Innovative

Take-Aways “Vaporization” means setting free the information “frozen inside of things.” Vaporizing – the replacement of the physical with the digital – already dominates and will come to define production, delivery, retail and marketing. If a digital version can replace any aspect of your business, service or product, it will. Of the 7.3 billion people on Earth, 3.4 billion own mobile phones. To be indispensable to the market, become a “switchboard” like Google, eBay, Amazon, Craigslist, WhatsApp and YouTube. Airbnb doesn’t sell lodging; it sells information about lodging. Uber vaporizes private ownership of cars. “Human laziness” and habit help keep market leaders dominant. “Geography, language, national borders and currencies” rule traditional businesses and markets, but they don’t govern the vaporized world.. You don’t own your smart device: You buy a license to use it that its manufacturers can revoke at any time.

Recommendation
Media executive Robert Tercek switches between two authorial voices: Grandpa explaining digital history and Internet networks versus Cassandra warning about the consequences of the coming age of “vaporization,” when nearly every transaction and company will go digital. The former voice will appeal to college students and older businesspeople, but the latter voice is more interesting, in fact, fascinating. Tercek writes with clarity and logic. He admirably avoids jargon. His expertise informs the history he describes and the credible predictions he makes. This is a rare overview written by an insider with successful outside experience. He regards Apple, Google and Amazon as oligarchies whose leaders understand that no asset is as valuable as properly applied data. The future belongs to them. Of course, as Tercek explains, that raises issues of personal privacy and monopolistic business practices. getAbstract recommends th