Idea A Day

many authors

Sujets

• Employabilité, métiers et formations

Informations

• Publié par: Marshall Cavendish International (Asia) PTE LTD
• Date de parution: 11 juin 2011
• Nombre de lectures: 1
• EAN13: 9789814346993
• Langue: English

Extrait

An IDEA a DAY
365 GREAT BUSINESS IDEAS
FOR EACH DAY OF THE YEAR
An IDEA a DAY
365 GREAT BUSINESS IDEAS FOR EACH DAY OF THE YEAR
The ideas in the book are compiled from titles in the 100 Great Ideas series published by Marshall Cavendish Business
Cover design: Opalworks Co Ltd
Text Copyright Jim Blythe, Patrick Forsyth, Jonathan Gifford, Anne Hawkins, Jeremy Kourdi and Andy Maslen Copyright 2011 Marshall Cavendish International Reprinted 2011
Published by Marshall Cavendish Business An imprint of Marshall Cavendish International
PO Box 65829 London Ec1p 1NY United Kingdom [e-mail]
and
1 New Industrial Road Singapore 536196 [e-mail] www.marshallcavendish.com/genref
Marshall Cavendish is a trademark of Times Publishing Limited
Other Marshall Cavendish offices: Marshall Cavendish Corporation. 99 White Plains Road, Tarrytown NY 10591-9001, USA Marshall Cavendish International (Thailand) Co Ltd. 253 Asoke, 12th Floor, Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand Marshall Cavendish (Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000 Shah Alam, Selangor Darul Ehsan, Malaysia
The right of Jim Blythe, Patrick Forsyth, Jonathan Gifford, Anne Hawkins, Jeremy Kourdi and Andy Maslen to be identified as the author sof this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.
All rights reserved
No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. Requests for permission should be addressed to the publisher.
The author and publisher have used their best efforts in preparing this book and disclaim liability arising directly and indirectly from the use and application of this book.
All reasonable efforts have been made to obtain necessary copyright permissions. Any omissions or errors are unintentional and will, if brought to the attention of the publisher, be corrected in future printings.
A CIP record for this book is available from the British Library
ISBN 978-981-4346-99-3
Printed and bound in Singapore by Times Printers Pte Ltd
CONTENTS
Introduction
1 Have a vision
2 Making your employees proud
3 Add some value
4 Develop a company history
5 Establish your mission
6 Instant recognizability
7 A good first impression
8 Give the product away
9 Bumper-sticker strategy
10 Establish your values
11 Consumer science sells stories
12 Feel-good advertising
13 Know your customer s motivations
14 Adopt the right attitude
15 Make it happen
16 Imagine
17 Build a corporate brand
18 Getting people to give you time
19 Seek out change
20 Forget impact, go for understanding
21 Find the decision maker
22 Be human
23 Take the fight to the enemy
24 Who sets the selling price?
25 Build the perfect top team
26 May the best man win
27 Piggyback on celebrity news
28 Deep-dive prototyping
29 Be available
30 Where there s a problem there s a cost
31 Be meritocratic
32 Put in some style
33 Tackling the tyranny of the urgent versus the important
34 Agree the impossible
35 Collaborate
36 Find the USP
37 Eliminating waste ( muda )
38 Be passionate
39 Strawberries and cream
40 Respect your consumer
41 The rule of 150
42 Get them nodding
43 Do something very, very peculiar
44 Mix things up
45 Communicate in a relevant way
46 Brand spaces
47 Beware favorites
48 I think, therefore I fail
49 Not just logical
50 Wish you were here
51 Create an entrepreneurial culture
52 End in -est
53 The tipping point
54 Bring a friend
55 Close contact
56 Create a crisis team
57 Being spaces
58 Give people a glimpse behind the scenes
59 Engage people s emotions
60 Again and again and
61 Reposition into a better market
62 Stand up to customers
63 What not to put on your order form
64 Create some how-to tips
65 Hardball
66 Be prominent on google
67 Climb the stairs
68 Focus on the wildly important
69 Create curiosity
70 Pick the segments nobody else wants
71 Stick to the vision
72 Use a document parking system
73 You tell me what we need to do!
74 Precision marketing
75 Set a good example
76 Use the packaging
77 The power of description
78 Get on youtube
79 Stop being judgemental
80 Define your opponent
81 Flog it on eBay
82 Avoiding commoditization
83 Help your allies to help you
84 Plan for every contingency
85 Create a top ten list
86 The usefulness of gatekeepers
87 Make people behave
88 Subject lines
89 Keeping your product offering current
90 Link your PR and your advertising
91 Play a game
92 Work with the team you have
93 Find the lost tribe
94 Work around inherent problems
95 Do a random act of kindness
96 Clustering
97 Whet the customer s appetite
98 Charge what the service is worth
99 Catch your celebrity early
100 Communicate simply
101 Watch how people actually use your products
102 Support their charity
103 Clear intentions
104 The buyer s cycle
105 Tailor your products
106 Integrate communications
107 Get your netiquette right
108 Devolve decision making
109 Brag, but do so convincingly
110 Audacity
111 Discourage the undesirables
112 Good, better, best acceptable
113 Balancing core and the context
114 Make customers respect you
115 Think laterally
116 Go against the flow
117 Online copy that grows your business
118 Benchmark yourself
119 Servant leadership
120 Turning the supply chain into a revenue chain
121 Be humorous
122 The wonders of B
123 Work with the negative aspects of your product
124 Use complaints as a springboard
125 Go to the source of customers
126 Practice democracy
127 Form a club
128 Reinvention
129 Bring in the scientists
130 Be afraid, be very afraid
131 Build a new distribution channel
132 Think small
133 March towards the sound of the guns
134 Make your customers laugh
135 Lifestyle brands
136 Keep them waiting
137 Don t waste customers time
138 Do good by stealth
139 Aim at influencing particular result areas
140 Give the team the tools to do the job
141 It came from outer space
142 Vendor lock-in
143 Do something incongruous
144 Breaking the ice
145 Developing a sales culture
146 Avoid giving a discount
147 Have a startling brand
148 Create followers
149 Write more and double your profits
150 Move from the general to the particular
151 Empowering your customers
152 Show to sell
153 Make use of checklists
154 Quick wins
155 Write a reverse pyramid
156 The sound of silence
157 Follow your instincts
158 Follow up on customers later
159 Mass customization
160 Over to you
161 Develop your news sensitivity
162 Encourage diversity
163 Tap into country-of-origin effect
164 Get the competition into the discussion
165 Create a photo opportunity
166 Cancellation as a time saver
167 Be authentic
168 Scenario planning
169 Love your customers, love what they love
170 Gaining acceptance
171 Check out the blogs
172 Transform the team
173 Don t compete
174 What do you mean If ?
175 Herding cats
176 Let the plant grow
177 Six-hat thinking
178 Set an ambush
179 Engaging with the audience
180 See the bigger picture
181 Make the product easy to demonstrate
182 Know when to leave well alone
183 Give people autonomy
184 Use your customers timing
185 Age-sensitive management
186 Soldiering on
187 Create a feature
188 Surviving a downturn
189 Zero tolerance and the staff kitchen
190 Enhancing customers recall of you
191 To meet or not to meet
192 Encourage real debate
193 I really must apologize
194 Built-in obsolescence
195 Write a letter
196 Lose your ego
197 Make it fun
198 Staring into space
199 Tips for powerful emails
200 Communicate the vision
201 Run a survey
202 Redefine your audience
203 Are you standing comfortably?
204 Avoid duplicating information unnecessarily
205 Use a spoken logo
206 Learning together
207 Write a feature
208 Thinking ahead
209 Allow choice to drive decisions
210 Be resourceful!
211 Building trust
212 Let your enemies talk
213 Give a gift that really does something
214 The last word
215 Allow for the unexpected
216 Learn from failure
217 Piggyback your story
218 Avoiding a common confusion
219 Employee value proposition
220 Anyone have anything to say?
221 Guarantee as much as you can
222 Set the price, even on things you are giving away
223 Good enough
224 Write a newsletter
225 TBA-to be avoided
226 Resolve to blitz the bits
227 Use visual aids even when you cannot
228 Innovations in day-to-day convenience
229 Become sustainable
230 Milk those cows!
231 Do you dissolve your worries in a solution?
232 Keep a sense of burning urgency
233 Write a case study
234 Give yourself some time rules
235 Be firm
236 Make your customer improve your productivity
237 Intelligent negotiating
238 Bite-sized and manageable
239 Make sure you re not inadvertently increasing costs!
240 Make small improvements
241 Sponsor something in B2B
242 Do a swap
243 The right weight of case
244 Never compete with interruptions
245 Experiential marketing
246 Be bold in a crisis
247 Bait the hook
248 Drive the culture right through the organization
249 Hold a competition
250 Never tell obvious lies
251 Be demanding
252 Put yourself on your website
253 Valuing instinct
254 Show people the competition
255 One thing at a time-together
256 Communicate in crisis
257 Keep customers thinking of you
258 Tell the whole story
259 A taxing question
260 Avoid purposeless meetings
261 Ask for referrals
262 Cannib