Summary of Chris Smith's The Conversion Code

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The principles of good web design hold true across demographics. If you are going to capture and convert quality Internet leads, you must gain their trust. Start with their list of critiques and look at your current website to see what you are guilty of.
#2 When you display the feedback of your happiest customers, and not just your own marketing messages, you will find that the quantity and quality of your leads will increase.
#3 It is important to have a contact form on your website. However, do not ask for a lot of information on it. Stick to the basics of name, phone number, and email when possible.
#4 The information found in those consumer insights and design principles should be your guide when building a new website. Do not underestimate the value of hiring a professional who does great design when building your website and landing pages.

Sujets

• Vente
• Sales
• General
• Business
• Economics
• General officer
• Selling
• Employabilité, métiers et formations

Informations

• Publié par: Everest Media LLC
• Date de parution: 08 mai 2022
• Nombre de lectures: 0
• EAN13: 9798822501393
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Chris Smith's The Conversion Code
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3
Insights from Chapter 1

#1

The principles of good web design hold true across demographics. If you are going to capture and convert quality Internet leads, you must gain their trust. Start with their list of critiques and look at your current website to see what you are guilty of.

#2

When you display the feedback of your happiest customers, and not just your own marketing messages, you will find that the quantity and quality of your leads will increase.

#3

It is important to have a contact form on your website. However, do not ask for a lot of information on it. Stick to the basics of name, phone number, and email when possible.

#4

The information found in those consumer insights and design principles should be your guide when building a new website. Do not underestimate the value of hiring a professional who does great design when building your website and landing pages.

#5

There are many hacks that can be done to increase the conversion rate of your website, such as adding pop-ups, house ads, or banners. However, do not overdo it as your first impressions matter.

#6

One of the best features of real-time live chat is the ability to send contextual messages and triggers. These are extremely specific, and can be used to personalize the experience for visitors.

#7

A landing page is a web page that is designed to convert visitors into leads. They have only one purpose, and are usually short and to the point. They are often used for online lead generation.

#8

Landing pages are often linked to from social media, email campaigns, and search results. They must be visual and descriptive, and capture the names, phone numbers, and email addresses of leads day in and day out.

#9

Design, not words, builds trust online. Understanding this will help you crack The Conversion Code. Words matter, of course, but copywriting should be an obsession for every business that wants to be successful on the Internet.

#10

The headline of your landing page should be an extension of the ad, email, or link that brought them there. Don't get too creative with the copy of the headline, or the rest of these rules won't matter.

#11

The landing page should be clear and concise, with a single goal in mind. It should not have any links or navigation options other than the one call to action button.

#12

The nine elements of a great landing page are: images or video, hero shot, no more text on top of the image or video, above the fold, staying above the fold, best-performing landing page templates from LeadPages.

#13

You can retarget visitors who do not convert, and this is done by placing ads in front of them in real time. Retargeting works by tracking cookies, pixels, phone numbers, or emails.

#14

The internet is full of websites that claim to help you achieve your goals, but not all of them are trustworthy. You have to be careful when visiting these sites to make sure they are actually helping you.

#15

The importance of optimizing the structure of your content is highlighted in a study conducted by Buffer, which found that bloggers who have prioritized blogging are 13x more likely to enjoy positive ROI.

#16