Summary of Sell the Way You Buy by David Priemer

Description

You must choose between two machines that cost about the same. One firm’s salesperson calls and emails, but clearly you’re just a target. Another firm’s salesperson is considerate, respectful, empathetic and focused on your needs. Who gets the sale? It’s obvious, but then why do salespeople opt for high-pressure tactics instead of empathy? Sales expert David Priemer says they don’t know any better and shows why empathy, science and execution beat high pressure every time.

This officially licensed summary of Sell the Way You Buy was produced by getAbstract, the world's largest provider of book summaries. getAbstract works with hundreds of the best publishers to find and summarize the most relevant content out there. Find out more at getabstract.com.

Sujets

• Vente
• Sales
• Business
• Economics
• Selling
• Employabilité, métiers et formations

Informations

• Publié par: GetAbstract AG
• Date de parution: 07 avril 2021
• Nombre de lectures: 0
• EAN13: 9798887270678
• Langue: English

Extrait

Sell the Way You Buy
A Modern Approach to Sales That Actually Works (Even on You!)
David Priemer•Page Two © 2020•288 pages

Sales / Soft Selling

Rating:9

Applicable
Engaging
Innovative

Take-Aways Successful salespeople communicate well and create positive experiences for their customers. The best salespeople base their sales on scientific and behavioral principles. Top salespeople sell the way that they’d like to buy. Most salespeople learned the wrong way to sell. Avoid high-pressure sales tactics. Rely on empathy. Disney World shows how to deliver rewarding customer experiences. You can’t avoid objections from sales prospects, so deal with them intelligently. Listen carefully to your prospects and customers.

Recommendation
You must choose between two machines that cost about the same. One firm’s salesperson calls and emails, but clearly you’re just a target. Another firm’s salesperson is considerate, respectful, empathetic and focused on your needs. Who gets the sale? It’s obvious, but then why do salespeople opt for high-pressure tactics instead of empathy? Sales expert David Priemer says they don’t know any better and shows why empathy, science and execution beat high pressure every time.

Summary
Successful salespeople communicate well and create positive experiences for their customers.
Sales professionals work hard to be persuasive communicators,but successful selling depends on more than being able to speak convincingly. You must understand how your prospects and customers experience your sales approach.
“In the face of uncertainty and confusion, most sellers tend to fall back on their old, outdated tactic