The New Social Learning, 2nd Edition

Marcia Conner, Tony Bingham

Description

“Social learning is a fundamental shift in how people work leveraging how we have always worked, now with new, more humanizing tools, accelerating individual and collective reach, giving us the resources to create the organization, and the world, we want to live in.”

In this newly revised and updated edition of The New Social Learning, Tony Bingham and Marcia Conner dispel organizational myths and fears about social media. By sharing the success stories of socially engaged companies and people, the much-anticipated second edition persuasively makes the case for using social media to encourage knowledge transfer and real-time learning in a connected and engaging way.

As Steve LeBlanc noted, “Social learning thrives in a culture of service and wonder. It is inspired by leaders, enabled by technology, and ignited by opportunities that have only recently unfolded.” Brand-new case studies about innovative organizations such as Boston Children s Hospital, National Australian Bank, LAZ Parking, Sanofi Pasteur, Cigna, CENTURY 21, and Roche Pharmaceuticals illustrate cutting-edge social learning approaches that cultivate environments where great people can do their best work. The New Social Learning lays the foundation for improving the way you engage with colleagues, collaborate with teams anywhere in the world, and build workforce capability. Take the next step to connect skills and knowledge and move your own organization forward as you reclaim and revolutionize workplace learning.

Sujets

• Recherche d'emploi
• Recherche d'emploi
• Recherche d'emploi
• Business
• Economics
• Employabilité, métiers et formations
• Careers
• Job Hunting

Informations

• Publié par: Association for Talent Development
• Date de parution: 15 juin 2015
• Nombre de lectures: 0
• EAN13: 9781607282877
• Langue: English

Extrait

© 2015 ASTD DBA the Association for Talent Development (ATD)
All rights reserved. Printed in the United States of America.
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No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, please go to www.copyright.com , or contact Copyright Clearance Center (CCC), 222 Rosewood Drive, Danvers, MA 01923 (telephone: [phone]; fax: [phone]).
Back Cover: “Social learning thrives in a culture of service and wonder. It is inspired by leaders, enabled by technology, and ignited by opportunities that have only recently unfolded.”—from “Where Social Learning Thrives,” Marcia Conner, Fast Company , February 11, 2010.
ATD Press is an internationally renowned source of insightful and practical information on talent development, workplace learning, and professional development.
ATD Press 1640 King Street Alexandria, VA 22314 USA
Ordering information: Books published by ATD Press can be purchased by visiting ATD’s website at www.td.org/books or by calling 800.628.2783 or 703.683.8100.
Library of Congress Control Number: 2015939475
ISBN-10: 1-56286-996-5 ISBN-13: 978-1-56286-996-0 e-ISBN: 978-1-60728-287-7
ATD Press Editorial Staff Director: Kristine Luecker Manager: Christian Green Community of Practice Manager, Learning Technologies: Justin Brusino Editor: Kathryn Stafford Text Design: Maggie Hyde Cover Design: Anthony Julien Printed by Versa Press, East Peoria, IL, www.versapress.com Photograph of Marcia Conner on page 321 by April Bennett Photography
Contents
Foreword by Daniel H. Pink
Acknowledgments
Introduction
1 Reach Out and Connect
The Workplace Has Changed
What Is the New Social Learning?
Moving Theory Into Practice
Four Changes That Shift Work
Is This Learning?
How to Respond to Critics
The Next Level
Informing Decisions
2 Embark on the Journey
Get Clear About Your Challenges
Determine What’s in It for People
Reach Out to Your Partners and Stakeholders
Identify Quick-Win Opportunities
Initiate, Seed, and Spur on Activity
Encourage Champions
Differentiate Benefits
Establish Guidelines and Road Rules
Serve as a Positive, Visible Example
Measure Things That Matter
Trust People and Share, Share, Share
3 Transition and Engage
Set Your Sights High
Strategy 1. Invite People Onto the Dance Floor
Strategy 2. Obsess About Getting Back Your Time
Strategy 3. Foster a Sense of Community
Strategy 4. Identify Value Markers
Strategy 5. Ensure People Are Digitally Literate
Strategy 6. Focus on Increasing Collective Smarts
Strategy 7. Work Out Loud
Strategy 8. Earn and Build Trust
Strategy 9. Use Rich Media to Look People in the Eye
Strategy 10. Curate to Focus Attention
4 Never Give Up
At Times, We All Make Mistakes
Don’t Underestimate the Power of Culture
Don’t Focus on the Tools
Don’t Neglect to Get Leadership on Board
Don’t Expect That Employees Will “Automagically” Engage
Don’t Make Social Learning an Extra Thing to Do
Don’t Be Mistrustful of Your People
Don’t Structure Information Flows to Model Your Org Chart
Don’t Choose Just Any Tool
Don’t Aim for Perfection
Don’t Be Too Timid
Don’t Allow Failures to Define You and Your Work
5 Analyze Insights and Returns
Look Back to Look Forward
Use Lightweight Analysis
Analysis 1: Perspective
Analysis 2: Engagement
Analysis 3: Connectedness
Analysis 4: Fiscal Fitness
Analysis 5: Impact
Analysis 6: Influence
Analysis 7: Attention
Analysis 8: Capacity
Analysis 9: Change
Analysis 10: Fill Holes
Yet What About Learning?
6 In-Person Learning Reimagined
Intentional Encouragement
Inclusive Diversity
Impassioned Hearts
Growing Together
Speaker, Teacher, Audience, Student
Takeaway
Recommendations
Appendix: Social Media Governance
Notes
Further Reading
Glossary of Social Learning Lingo
About the Authors
Index
Foreword
ONE AFTERNOON IN THE EARLY 1990s, I found myself at a meeting in my boss’s office when a computer-support guy showed up to demonstrate a new-fangled technology called instant messaging. I’d never seen IM before, but I was intrigued—so I volunteered for the demo.
My boss sat down in front of his computer. I stationed myself at another computer just outside the office. And away we went—typing and tapping a silent conversation in real time.
“Wow,” I shouted to the others back in the room. “Very cool.” And when I returned to the meeting, I offered—unsolicited, of course—my thoughts on what we’d just witnessed.
“This could be big,” I said. “Instant messaging is going to be incredibly useful for the hearing impaired, who can’t just pick up the phone and talk to someone. It’s not something most people will use much, but for that slice of the population it’s amazing.”
Today, more than two decades after instant messaging has become a part of everyday communication around the world—when literally tens of millions of people with perfectly good hearing are IM-ing right now—there’s a moral to this tale: Sometimes we miss the point.
That’s especially true of social technology. In business terms, most people—myself included—think of Twitter, Facebook, LinkedIn, and other social media as tools for marketing. But now that I’ve read this smart and incisive book and its update, I realize that I was as wrong about that as I was about IM technology back in the early 1990s.
As authors Tony Bingham and Marcia Conner show, social media have already had an enduring impact on learning.
There’s a certain intuitive, forehead-slapping logic to that insight. Of course! In so many ways, learning is a fundamentally social act. From circle time in kindergarten, to study groups in college, to team projects in the workforce, sociability has always greased the gears of learning.
As this book shows, smart devices and software applications brought social technology into the workplace much faster than most people expected and made continual, far-reaching interactions part of everyday work. Employees now routinely use social tools to work and learn in tandem, to innovate, and to measure the impact of their work on customers.
The New Social Learning is a terrific guide to that emerging ecosystem. It will give you a set of core principles to help you navigate it. And with examples that range from firms such as LAZ Parking to Boston Children’s Hospital, National Australian Bank to pharmaceutical giant Sanofi Pasteur, and CENTURY 21 to Cigna, it will show you how social media can improve the way you recruit talent, engage employees, and build workforce capability.
Social learning isn’t a replacement for training and other forms of talent development. But it can accomplish what traditional approaches often cannot. For instance, it can supplement instruction with collaboration and co-creation and, in so doing, blur the boundary between the instructor and the instructed and enhance the experience of all. It can leave a “digital audit trail” that reveals the path of a learning journey and allows others to retrace it. It can re-energize your conferences and classes by providing a backchannel of feedback and questions.
It’s exciting when two of the most respected names in this arena come together again to update The New Social Learning . When you read this book and the impressive examples of organizations all over the world that have embraced social tools for better and more meaningful collaboration, you’ll understand how social learning has begun to transform the pursuit of knowledge and how it promises even greater things in the future.
But what you might realize most of all is that Twitter, Facebook, LinkedIn, and their newer social media kin that have come on to the scene in recent years aren’t all about marketing. They’re equally, if not more so, about how to get work done through better connection and collaboration with each other. This book helped me understand that and avoid missing the point of a new social tool once again. It can do the same for you.
Daniel H. Pink Washington, D.C. April 2015
Acknowledgments
WE WROTE THIS BOOK TO ENCOURAGE senior leaders to embrace the power of mobile social media to augment the timeless power of learning. While developing this content, we took our own counsel by using various social tools to connect with several hundred people teeming with stories of adventure and “aha” moments.
By describing their challenges and successes, the people introduced in this book demonstrate the tremendous impact social tools can have in companies, on communities, and for those who engage with them. We hope their examples inspire you as much as they have inspired us.
We deeply appreciate the extra time given by Traci Wolbrink, Jeffrey Burns, Geoff Fowler, Rob Cross, Dan Pontefract, Simon Terry, Andi Campbell, and Kevin Jones, who shared their organizations’ progress.
Alvaro Caballero, Dany DeGrave, Sheila Babnis, Ayelet Baron, Ben Brooks, Jamie Pappas, Kevin Prentiss, Janhavi Kirtane, Natalie Burke, Graham Brown-Martin, Rachel Happe, Trisha Liu, Laurie Ledford, Wendy Lamin, Monty Flinsch, Will Deyamport, David Birnbaum, and Karen Kocher contributed their firsthand experiences so that we could share them with you.
Rick Ladd, who served as developmental editor, wrangled big ideas into carefully worded passages. Steve LeBlanc brought courage to challenging subjects. Paula Thornton surfaced the design assumptions below the message. Nicole Radziwill found the pattern under thorny data streams. Lucian Tarnowski unknowingly catalyzed the updating of this book. Joel Getzendanner and Salima Nathoo infused global sensibilities into local know-how.
Sandra Kogan, Heidi Forb