Marketing Affinity A Complete Guide - 2021 Edition

Gerardus Blokdyk

Description

Are product attribute beliefs the only mediator of advertising effects on brand attitude?

Do you cheat your way into more customers, more revenue per customer and better retention?

How can just-in-time and vendor-managed inventories add value to products for customers?

How do practitioners in communication departments see the importance of Public Relations?

How have past price increases compared to inflation or changes in consumer income levels?

How would you rate Primary Brand compared to Competitive Brand on Design and Durability?

What type of sales promotions do you feel are most effective for organization employees?

Why are large chain retailers constantly in search of expansion into new retail locations?

Why have customer satisfaction scores remained relatively steady over the past few years?

Why is it important for permission to be gained before marketing by email to a prospect?

This Marketing Affinity Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Marketing Affinity challenges you're facing and generate better solutions to solve those problems.

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Affinity investments work better.

This Marketing Affinity All-Inclusive Self-Assessment enables You to be that person.

INCLUDES all the tools you need to an in-depth Marketing Affinity Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Marketing Affinity maturity, this Self-Assessment will help you identify areas in which Marketing Affinity improvements can be made.

In using the questions you will be better able to:

Diagnose Marketing Affinity projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.

Implement evidence-based best practice strategies aligned with overall goals.

Integrate recent advances in Marketing Affinity and process design strategies into practice according to best practice guidelines.

Using the Self-Assessment tool gives you the Marketing Affinity Scorecard, enabling you to develop a clear picture of which Marketing Affinity areas need attention.

Your purchase includes access to the Marketing Affinity self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.

Sujets

• Gestion et management

Informations

• Publié par: Emereo Publishing
• Date de parution: 10 décembre 2020
• Nombre de lectures: 0
• EAN13: 9781867497271
• Langue: English

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